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fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/smart-shopping-campaigns-shopping-kampagnen-mit-zielvorhaben/">Smart Shopping Campaigns – Shopping Kampagnen mit Zielvorhaben</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/smart-shopping-campaigns-shopping-kampagnen-mit-zielvorhaben/"><img fetchpriority="high" width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Universal-Shopping-Campaigns-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Vor kurzem hat Google Shopping Kampagnen mit Zielvorhaben präsentiert. Wir zeigen, wie Sie davon profitieren können und was Sie für das richtige Setup benötigen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/">Google Ads vs Google Display & Video 360</a></h2><a href="https://e-dialog.group/blog/programmatic-display-video-everything/google-ads-vs-google-display-video-360/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png" class="attachment-large size-large wp-post-image" alt="Ads vs Display360" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Ads-vs-Display360-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>GDN als auch der DBM bieten programmatische Einkaufsmöglichkeiten von Display Bannern, Video Ads und Native Ads. Doch wo liegt der Unterschied? Im Artikel zeigen wir die Unterschiede der Systeme.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/">Facebook Ads für regionale Unternehmen – unsere besten Tipps</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/facebook-ads-fur-regionale-unternehmen-unsere-besten-tipps/"><img loading="lazy" width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-1024x788.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1-768x591.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/teaser-fb-ads-2-1.jpg 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Facebook bietet für jede Art von Unternehmen und jedes Verkaufsziel individuell anpassbare Werbeformate und granulare Targeting Möglichkeiten. Hier 5 Tipps für Facebook Ads für regionale Unternehmen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/">Warum Online Marketing? Das sind die wichtigsten Vorteile digitaler Werbung</a></h2><a href="https://e-dialog.group/blog/online-marketing-know-how/warum-online-marketing-das-sind-die-wichtigsten-vorteile-digitaler-werbung/"><img loading="lazy" width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-Online-Marketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Online Marketing bietet viele Vorteile im Vergleich zu klassischen Offline Maßnahmen: von Messung bis Budgetoptimierung. Wir erklären die wesentlichen Benefits der digitalen Möglichkeiten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/">Remarketing-Listen für Suchanzeigen (RLSA)->ein Muss für jedes Unternehmen!</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/remarketing-listen-fur-suchanzeigen-rlsa-ein-muss-fur-jedes-unternehmen/"><img loading="lazy" width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/201807-Remarketing-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>RLSA-Listen sind ein Muss für jeden Google Ads-Account. Durch den Einsatz von Remarketing-Listen in Suchanzeigen können Sie die Leistung Ihrer Kampagnen deutlich verbessern. Erfahren Sie mehr!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/news/e-dialog-ist-nestle-preferred-supplier/">e-dialog ist Nestlé Preferred Supplier</a></h2><a href="https://e-dialog.group/blog/news/e-dialog-ist-nestle-preferred-supplier/"><img loading="lazy" width="788" height="424" src="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-22-um-17.01.17.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-22-um-17.01.17.png 788w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-22-um-17.01.17-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Bildschirmfoto-2017-11-22-um-17.01.17-768x413.png 768w" sizes="(max-width: 788px) 100vw, 788px" /></a><p>Awareness schaffen, die Markenbekanntheit, Nachfrage sowie Conversions erhöhen und Produkte bei der passenden Zielgruppe platzieren – die Ziele von Nestlé Health Science Österreich.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/datenschutz-bei-customer-match-listen/">Datenschutz bei Customer Match Listen</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/datenschutz-bei-customer-match-listen/"><img loading="lazy" width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Datenschutz_CostumerMatchListen_V2-768x591.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Customer Match Listen können für Google AdWords und facebook genutzt werden. Hier erfahren Sie mehr über Einsatzmöglichkeiten, Hashing und Datenschutz!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-updates-neuerungen-ab-september-2017/">Google AdWords Updates – Neuerungen ab September 2017</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-updates-neuerungen-ab-september-2017/"><img loading="lazy" width="600" height="500" src="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/AdWords-Online-Kurs-300x250.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></a><p>Ab Ende September 2017 gibt es zwei Updates in Google AdWords: Vereinfachung der Anzeigenrotation und mehr Insights zur Performance der Landing Pages. Hier erfahren Sie mehr!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-next-das-neue-interface-von-google-adwords/">AdWords Next – das neue Interface von Google AdWords</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-next-das-neue-interface-von-google-adwords/"><img loading="lazy" width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Google-AdWords-Next-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Neue Features, eine frische Benutzeroberfläche und verbesserte User Experience. Erfahren Sie hier mehr über Google AdWords Next!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-attributionsmodelle-die-qual-der-wahl/">Google AdWords Attributionsmodelle – Die Qual der Wahl</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-attributionsmodelle-die-qual-der-wahl/"><img loading="lazy" width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Attributionsmodell-1-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Attributionsmodelle bietet Google AdWords, wie entscheidet man sich für das geeignete Modell und welche Konsequenzen hat diese Entscheidung?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-attributionsmodell-last-klick-der-weisheit-letzter-schluss/">Google AdWords Attributionsmodell Last Klick – Der Weisheit letzter Schluss?</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-attributionsmodell-last-klick-der-weisheit-letzter-schluss/"><img loading="lazy" width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-300x231.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/SEA-Last-Click-768x591.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Last Klick ist das Standard-Attributionsmodell von Google AdWords. Doch welche Auswirkungen hat diese Einstellung nun für die Zuordnung Ihrer Conversions?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/zielseitentests-in-search-ads-360/">Zielseitentests in Search Ads 360</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/zielseitentests-in-search-ads-360/"><img loading="lazy" width="382" height="314" src="https://e-dialog.group/wp-content/uploads/2022/02/789.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/789.jpg 382w, https://e-dialog.group/wp-content/uploads/2022/02/789-300x247.jpg 300w" sizes="(max-width: 382px) 100vw, 382px" /></a><p>Zielseitentests in DoubleClick Search erleichtern die Arbeit für SEA Accountmanager enorm und ermöglichen einfache Testbedingungen über Kampagnen hinweg.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/news/e-dialog-als-einzige-osterreicher-unter-den-top-performance-agenturen/">e-dialog als einzige Österreicher unter den Top Performance Agenturen</a></h2><a href="https://e-dialog.group/blog/news/e-dialog-als-einzige-osterreicher-unter-den-top-performance-agenturen/"><img loading="lazy" width="800" height="339" src="https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo-300x127.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/ibusiness-logo-768x326.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Das von iBusiness veröffentlichte Performance Ranking listet die 50 größten deutschsprachigen Performance-Marketing Agenturen und setzt einen vergleichbaren Maßstab im Bereich Online-Werbung.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/search-ads-360-fur-pla-shopping-kampagnen/">Search Ads 360 für PLA / Shopping-Kampagnen</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/search-ads-360-fur-pla-shopping-kampagnen/"><img loading="lazy" width="285" height="98" src="https://e-dialog.group/wp-content/uploads/2022/02/cids.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></a><p>DoubleClick Search (DS), ist ein Produkt aus der DoubleClick Digital Marketing Suite und die maßgeschneiderte Lösung, um Ihre Aktivitäten in Google, Yahoo!, Bing und weiteren Suchmaschinen zu verwalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/">Google extrareach Tool – Cross Media-Videokampagnen besser steuern</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-extrareach-tool-cross-media-videokampagnen-besser-steuern/"><img loading="lazy" width="408" height="299" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/Google-extrareach-Tool-300x220.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></a><p>Wenn Cross Media Kampagnen geplant werden, dann wird auch Online-Marketing als wichtiger Bestandteil wahrgenommen. Im Bereich des Video-Marketings ergeben sich dadurch viele Potentiale, die andernfalls ungenutzt blieben. Synergieeffekte zwischen On- und Offline-Kanälen ermöglichen es, durch TV entstandene Defizite durch Onlinewerbung auszugleichen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-editor-11-0-die-neuen-features-auf-einen-blick/">AdWords Editor 11.0 – Die neuen Features auf einen Blick</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-editor-11-0-die-neuen-features-auf-einen-blick/"><img loading="lazy" width="165" height="165" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo.jpg 165w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_editor_logo-150x150.jpg 150w" sizes="(max-width: 165px) 100vw, 165px" /></a><p>Die neueste Version des Google AdWords Editors, das größte Update seit der Einführung des Tools 2006. Neben dem Design, wurden auch neue Features integriert, welche die Arbeit mit dem Tool erleichtern und Zeit ersparen sollen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/what-the-heck-is-rlsa-remarketing-lists-for-search-ads/">What the heck is RLSA? Remarketing Lists for Search Ads</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/what-the-heck-is-rlsa-remarketing-lists-for-search-ads/"><img loading="lazy" width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-56-56-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Was bisher unter Remarketing im Display-Bereich bekannt war, ist nun auch in den alltäglich genutzten Google Suchergebnissen möglich und heisst Remarketing Lists for Search Ads – kurz RLSA.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/nahe-varianten-werden-zur-pflicht-in-google-adwords/">Nahe Varianten werden zur Pflicht in Google AdWords</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/nahe-varianten-werden-zur-pflicht-in-google-adwords/"><img loading="lazy" width="400" height="300" src="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords.jpg 400w, https://e-dialog.group/wp-content/uploads/2022/02/nahe-varianten-adwords-300x225.jpg 300w" sizes="(max-width: 400px) 100vw, 400px" /></a><p>Google hat bekannt gegeben, dass es ab Ende September keine Möglichkeit mehr gibt, „nahe Varianten“ in Google AdWords auszuschließen. Dies hat Folgen auf das Keyword Management und die Gebotsstrategie in Google AdWords.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/welcher-search-kunde-sind-sie-eigentlich/">Welcher Search Kunde sind Sie eigentlich?</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/welcher-search-kunde-sind-sie-eigentlich/"><img loading="lazy" width="520" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41.jpg 520w, https://e-dialog.group/wp-content/uploads/2022/02/17-08-_2018_10-28-41-300x231.jpg 300w" sizes="(max-width: 520px) 100vw, 520px" /></a><p>Angeregt durch einige Gespräche frage ich mich, für wen ich hier überhaupt schreibe. Eine kleine Topologie:</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/entfernungs-report-in-google-adwords/">Entfernungs-Report in Google AdWords</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/entfernungs-report-in-google-adwords/"><img loading="lazy" width="797" height="478" src="https://e-dialog.group/wp-content/uploads/2022/02/1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/1.png 797w, https://e-dialog.group/wp-content/uploads/2022/02/1-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/1-768x461.png 768w" sizes="(max-width: 797px) 100vw, 797px" /></a><p>Google hat erst kürzlich einen „Entfernungs-Report“ veröffentlicht. Welche Erkenntnisse man hierdurch sammeln und welche Schlüsse man daraus ziehen kann erfahren Sie nachfolgend.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/events/mit-e-dialog-am-22-mai-2014-gunstiger-auf-die-ppc-masters-konferenz-in-hamburg/">Mit e-dialog am 22. Mai 2014 günstiger auf die PPC Masters Konferenz in Hamburg</a></h2><a href="https://e-dialog.group/blog/events/mit-e-dialog-am-22-mai-2014-gunstiger-auf-die-ppc-masters-konferenz-in-hamburg/"><img loading="lazy" width="296" height="127" src="https://e-dialog.group/wp-content/uploads/2022/02/PPC-Masters-Konferenz-in-Hamburg.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></a><p>Die PPC Masters Konferenz – für alle, die mit Klicks handeln – findet am 22. Mai 2014 in Hamburg statt. PPC Masters setzt auf Pay per Click, SEA, AdWords und damit auf die wichtigste Währung des digitalen Marketings: Klicks!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-shared-endorsements/">Google AdWords Shared Endorsements</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-adwords-shared-endorsements/"><img loading="lazy" width="178" height="123" src="https://e-dialog.group/wp-content/uploads/2022/02/08-07-2014_10-10-46.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></a><p>Google macht mit den Shared Endorsements seine Werbeanzeigen persönlicher, interaktiver und attraktiver für den Benutzer. Was ist das neue Feature und welchen Nutzen hat es für Kunden und Werbenden?</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-partners-neue-adwords-zertifizierung/">Google Partners – neue AdWords Zertifizierung</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-partners-neue-adwords-zertifizierung/"><img loading="lazy" width="634" height="238" src="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal.jpg 634w, https://e-dialog.group/wp-content/uploads/2022/02/partnerbadge-horizontal-300x113.jpg 300w" sizes="(max-width: 634px) 100vw, 634px" /></a><p>Google erneuerte sein Zertifizierungsprogramm für Agenturen. Für interessierte Kunden soll es leichter werden, vertrauenswürdige und von Google zertifizierte Partner wie e-dialog zu finden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-skripts/">AdWords Skripts</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/adwords-skripts/"><img loading="lazy" width="800" height="441" src="https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts.png 839w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts-300x166.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/adwords_skripts-768x424.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>AdWords Skripts sind eine effiziente Alternative, um das Management eines Google AdWords Accounts zu steuern. Wiederkehrende Tasks können automatisiert werden, wodurch die tägliche Arbeit erleichtert wird.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-grants-wie-non-profit-organisationen-mehr-rausholen/">Google Grants – Wie Non-Profit-Organisationen mehr rausholen!</a></h2><a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-grants-wie-non-profit-organisationen-mehr-rausholen/"><img loading="lazy" width="540" height="477" src="https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants.png 540w, https://e-dialog.group/wp-content/uploads/2022/02/Google-Grants-300x265.png 300w" sizes="(max-width: 540px) 100vw, 540px" /></a><p>Was ist Google Grants und für wen ist es geeignet? Mit Hilfe von Google Grants erhalten NGOs bzw. gemeinnützige Organisationen einen AdWords Account und können bei Google kostenlos Werbung schalten. Nähere Infos hier:</p> </article> </div> <nav class="pagination"> <div class="nav-previous"><a href="https://e-dialog.group/blog/edialog-thema/sea-performance-traffic/" ><span class="meta-nav">←</span> Previous</a></div> <div class="nav-next"><a href="https://e-dialog.group/blog/edialog-thema/sea-performance-traffic/seite/3/" >Next <span class="meta-nav">→</span></a></div> </nav> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group"> <img loading="lazy" width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-f717707" data-id="f717707" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1ba35e elementor-widget elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2e3ab28" data-id="2e3ab28" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff0fc69 elementor-widget elementor-widget-heading" data-id="ff0fc69" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f3f06c4 elementor-widget elementor-widget-heading" data-id="f3f06c4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-3286587 elementor-widget elementor-widget-heading" data-id="3286587" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-d600f82 elementor-widget elementor-widget-heading" data-id="d600f82" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-79d125b" data-id="79d125b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e5bc213 elementor-widget elementor-widget-heading" data-id="e5bc213" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">München</p> </div> </div> <div class="elementor-element elementor-element-bc18c84 elementor-widget elementor-widget-heading" data-id="bc18c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Maistraße 37 <br> 80337 München</p> </div> </div> <div class="elementor-element elementor-element-f61f0f5 elementor-widget elementor-widget-heading" data-id="f61f0f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-9cf443a elementor-widget elementor-widget-heading" data-id="9cf443a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-ca075c5" data-id="ca075c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6af9ae0 elementor-widget elementor-widget-heading" data-id="6af9ae0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-24f2ef0 elementor-widget elementor-widget-heading" data-id="24f2ef0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Stockerstrasse 33 <br> 8002 Zürich </p> </div> </div> <div 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data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 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