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#081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Entfernungs-Report in Google AdWords</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/1.png" data-rocket-location-hash="0f9d84417acad391dc0dbf198c86bc88" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Entfernungs-Report in Google AdWords</h1><p class="author">von Christian Arold</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">07. Juli 2014</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Google hat kürzlich eine Reihe von Neuerungen für die bezahlte Suche - Google AdWords - veröffentlicht. Darüberhinaus hat Google angekündigt in naher Zukunft noch weitere Verbesserungen für Werbetreibende herauszubringen, welche die alltägliche Arbeit deutlich erleichtern sollen. Wir bleiben gespannt! Aber zunächst kommen wir zum kürzlich veröffentlichten "Entfernungs-Report". Welche Erkenntnisse man hierdurch sammeln und welche Schlüsse man daraus ziehen kann erfahren sie nachfolgend.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/bessere-kampagnen/#search-engine-advertising" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="ce55f2b80ced794d9450b1d26a7a8479" data-elementor-type="wp-post" data-elementor-id="25378" class="elementor elementor-25378" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5380485e elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5380485e" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3318bd75" data-id="3318bd75" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-955f3c9 elementor-widget elementor-widget-heading" data-id="955f3c9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Entfernungs-Bericht in Google AdWords </h2> </div> </div> <div class="elementor-element elementor-element-1fc27233 elementor-widget elementor-widget-text-editor" data-id="1fc27233" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In den <strong>Dimensionen </strong>unter dem Bereich <strong>“Entfernung”</strong> ist der neue Report zu finden.</p> </div> </div> <div class="elementor-element elementor-element-1963d71 elementor-widget elementor-widget-image" data-id="1963d71" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="797" height="478" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20797%20478'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22692" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/11.png 797w, https://e-dialog.group/wp-content/uploads/2022/02/11-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/11-768x461.png 768w" data-lazy-sizes="(max-width: 797px) 100vw, 797px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/11.png" /><noscript><img fetchpriority="high" decoding="async" width="797" height="478" src="https://e-dialog.group/wp-content/uploads/2022/02/11.png" class="attachment-large size-large wp-image-22692" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/11.png 797w, https://e-dialog.group/wp-content/uploads/2022/02/11-300x180.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/11-768x461.png 768w" sizes="(max-width: 797px) 100vw, 797px" /></noscript> </div> </div> <div class="elementor-element elementor-element-871125e elementor-widget elementor-widget-text-editor" data-id="871125e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Dieser Bericht beinhaltet Leistungsdaten (Klicks, Impressionen, CTR, Konversions, etc.) für Kampagnen, in denen die <strong>Anzeigenerweiterung – Standorterweiterungen –</strong> hinzugefügt sind. Einerseits können diese Adressen der Unternehmensstandorte manuell oder andererseits über ein verknüpftes Google-Places-Konto hinterlegt werden. Im Entfernungsbericht werden die Leistungsdaten in Abhängigkeit zur <strong>Entfernung der Unternehmensstandorte</strong> aufgezeigt. Angefangen bei 1 km bis hin zu über 65 km.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d465478 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d465478" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-adcc729" data-id="adcc729" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-233904b elementor-widget elementor-widget-heading" data-id="233904b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Entfernungs-Report Beispiel </h2> </div> </div> <div class="elementor-element elementor-element-4d735f8 elementor-widget elementor-widget-text-editor" data-id="4d735f8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>In unserem Beispiel sind in einer Kampagne Keyword-Kombinationen aus <strong>“Markenname + Ort”</strong> oder <strong>“Markenname + Öffnungszeiten”</strong> hinterlegt. Wie man an nachfolgendem Screenshot erkennen kann, tätigen nur sehr wenige User in direkter Umgebung der Unternehmensstandorte solche Suchanfragen oder führen gar eine Klick-Conversion (in diesem Fall der Onlinekauf) durch.</p> </div> </div> <div class="elementor-element elementor-element-13b285f elementor-widget elementor-widget-image" data-id="13b285f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="499" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20499'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22693" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/2.png 871w, https://e-dialog.group/wp-content/uploads/2022/02/2-300x187.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/2-768x479.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/2.png" /><noscript><img decoding="async" width="800" height="499" src="https://e-dialog.group/wp-content/uploads/2022/02/2.png" class="attachment-large size-large wp-image-22693" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/2.png 871w, https://e-dialog.group/wp-content/uploads/2022/02/2-300x187.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/2-768x479.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-21af33e elementor-widget elementor-widget-text-editor" data-id="21af33e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Eine weitere interessante Erkenntnis ist, dass User innerhalb von 20 km Entfernung<strong> deutlich häufiger auf die Anzeigen klicken</strong> und sich demnach verstärkt für die Öffnungszeiten oder eine Anfahrtsbeschreibung interessieren. Befinden sich User weiter als 15 km von der nächsten Filiale entfernt, so steigt die Wahrscheinlichkeit deutlich, dass der Sale online und nicht vor Ort durchgeführt wird.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3d0aade elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3d0aade" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f716825" data-id="f716825" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9621acb elementor-widget elementor-widget-heading" data-id="9621acb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Entfernungsreport neu visualisiert </h2> </div> </div> <div class="elementor-element elementor-element-26c2728 elementor-widget elementor-widget-text-editor" data-id="26c2728" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Exportiert man die Daten und bereitet diese neu auf, erhält man bspw. folgendes Diagramm, wenn man die <strong>Kosten pro Klick-Conversion in Abhängigkeit zur Entfernung </strong>betrachtet:</p> </div> </div> <div class="elementor-element elementor-element-4e90f6b elementor-widget elementor-widget-image" data-id="4e90f6b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="542" height="543" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20542%20543'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22694" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38.png 542w, https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38-150x150.png 150w" data-lazy-sizes="(max-width: 542px) 100vw, 542px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38.png" /><noscript><img loading="lazy" decoding="async" width="542" height="543" src="https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38.png" class="attachment-large size-large wp-image-22694" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38.png 542w, https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/04-07-2014_16-15-38-150x150.png 150w" sizes="(max-width: 542px) 100vw, 542px" /></noscript> </div> </div> <div class="elementor-element elementor-element-b0c6c41 elementor-widget elementor-widget-text-editor" data-id="b0c6c41" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei dem Diagramm sind auf der X-Achse die Entfernung und auf der Y-Achse die Kosten pro Klick-Conversion dargestellt. Neben einigen Ausreißern ist zu erkennen, dass <strong>mit zunehmender Entfernung von den Filialen die Kosten pro Online-Konversion abnehmen</strong>. Oder anders ausgedrückt, umso näher sich die User bei den Filialen befinden, umso teurer ist eine Online-Konversion und umso höher ist die Wahrscheinlichkeit, dass die Filiale direkt aufgesucht wird.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-81a4bae elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="81a4bae" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7eba9ba" data-id="7eba9ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a6f1b0b elementor-widget elementor-widget-heading" data-id="a6f1b0b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Was bringen uns diese Erkenntnisse? </h2> </div> </div> <div class="elementor-element elementor-element-2bfc1de elementor-widget elementor-widget-text-editor" data-id="2bfc1de" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Beispielsweise können wir für User, welche sich innerhalb von 15 km Entfernung zu den eigenen Filialen befinden, die <strong>Botschaft im Anzeigentext ändern</strong> und direkt auf die aktuellen Öffnungszeiten verweisen. Zusätzlich können wir zu ortsbezogenen Suchanfragen, welche außerhalb der Öffnungszeiten stattfinden, auf die Öffnungszeiten am nächsten Tag verweisen. Neben den Anzeigentexten können selbstverständlich auch <strong>Gebotsanpassungen vorgenommen werden,</strong> welche sowohl an die on- als auch offline-Kunden ausgerichtet werden können.</p><p>Selbst wenn ortsgebundene Suchanfragen aus direkter Umgebung der Fillialen keine online Conversion bringen, so sollte man diesen Usern trotzdem Werbebotschaften ausspielen, sodass sie den Weg ins Ladengeschäft finden.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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Social Ads </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/innovatives-upgrade-fur-sa360-in-2024-integriertes-remarketing-von-social-ads/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-56840 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Kampagnen mit geringen Conversions mit Softgoals optimieren" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/softgoals-768x412.jpg 768w, 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https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/softgoals-1175x630.jpg 1175w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> Optimierung von Kampagnen mit geringem Conversion-Volumen durch Softgoals </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/optimierung-von-kampagnen-mit-geringem-conversion-volumen-durch-softgoals/"> MEHR 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768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog 5 Schritte für erfolgreiche Paid Search Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/02/blog-5-schritte-paid-search-1-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Discovery Ads" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Discovery Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/discovery-ads-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/google-discovery-ads-wie-sich-das-format-fur-unternehmen-lohnen-kann/"> Google Discovery Ads – Wie sich das Format für Unternehmen lohnen kann </a> </h3> <a class="c-post-types__entry-read-more" 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https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Inventarkampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-inventarkampagnen-2048x1098.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Search Engine Advertising (SEA) </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/blog/search-engine-advertising-sea/inventarkampagnen-in-sa360-fur-bildungseinrichtungen-ein-leitfaden/"> Inventarkampagnen in SA360 für Bildungseinrichtungen – Ein Leitfaden </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/blog/search-engine-advertising-sea/inventarkampagnen-in-sa360-fur-bildungseinrichtungen-ein-leitfaden/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-43689 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a 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768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-768x412.png" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-768x412.png" class="attachment-medium_large size-medium_large wp-post-image" alt="Auktionsdaten in Google Ads" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/auktionsdaten-in-google-ads-2048x1098.png 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge 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https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-768x412.jpg" /><noscript><img width="768" height="412" src="https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-768x412.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="Blog Performance Max Kampagnen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/10/blog-sea-pmax-1536x824.jpg 1536w, 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post-33457 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/search-engine-advertising-sea/10-tipps-fur-nachhaltige-google-ads-search-kampagnen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20412'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="10 Tipps für nachhaltige Google Ads Search Kampagnen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/04/Blog-Tipps-Search-Kampagnen-1536x824.jpg 1536w, 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