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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/blog/" title="Beiträge">Blog</a> </span> <span class="arrow">></span> <span class="category">Search Engine Advertising (SEA)</span> <span class="arrow">></span> <span class="child">Google Ads Asset-Bibliothek für Bilder und Videos</span> </div> </div> <div class="mwd-blogPost flex header" style="background-image: url(https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-bibliothek-1024x549.png);"><div class="container"><h1>Google Ads Asset-Bibliothek für Bilder und Videos</h1><p class="author">von Christian Arold</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">16. November 2022</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 3</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Vor einigen Monaten führte Google die neue Asset-Bibliothek ein. Google schafft damit einen zentralen Ort für die Organisation aller in Google Ads verwendeter Werbemittel. Die Library befindet sich auf Account Level und bietet unzählige neue und praktische Möglichkeiten in der Arbeit mit Creatives.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Search Engine Advertising (SEA)</div><p><p>Als zertifizierter Google Ads Premier Partner helfen wir Ihnen das meiste aus Ihren Kampagnen im Such- und Display-Netzwerk, Google Shopping, in Apps und auf YouTube herauszuholen.</p> </p><a href="/bessere-kampagnen/#search-engine-advertising" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="43665" class="elementor elementor-43665" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-944ad71 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="944ad71" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43aaa379" data-id="43aaa379" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e73e256 elementor-widget elementor-widget-text-editor" data-id="e73e256" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Haben wir uns nicht schon immer einen zentralen Ort für alle unsere verwendeten Werbemittel in Google Ads gewünscht? Früher haben wir für jede Display-Kampagne die verschiedenen Werbemittel einzeln im Interface oder via Bulk Upload z.B. über den Google Ads Editor hochgeladen. Wollten wir diese in einer späteren Kampagne oder mit anderem Targeting wieder verwenden, so mussten wir die Werbemittel erneut hochladen. Waren Änderungen am Creative möglich, verlor man leicht den Überblick! Endlich sind diese Zeiten vorbei.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fe879e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fe879e6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6c7c89" data-id="a6c7c89" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-829abfb elementor-widget elementor-widget-heading" data-id="829abfb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Die Google Ads Asset Library - zentrale und übersichtliche Werbemittel Verwaltung</h2> </div> </div> <div class="elementor-element elementor-element-0d70cc5 elementor-widget elementor-widget-text-editor" data-id="0d70cc5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Asset-Bibliothek ist eine neue Funktion in Google Ads auf Konto-Ebene. Wie der Name schon verrät, schafft Google damit einen zentralen Speicherort für alle Assets, die in Google Ads Kampagnen zum Erstellen von Anzeigen verwendet werden können. Mit Einführung der Asset-Bibliothek (Asset library) sammelt Google alle Werbemittel in Form von Bild und Videomaterial zentral und liefert einen guten Überblick über diese. In Form einer tabellarischen Ansicht stehen <strong>Infos zu Dateinamen, Typ (Bild oder Video), Zeitpunkt des Uploads, Dateigröße, Dimensionen bei Bildern oder Dauer bei Videos</strong> zur Verfügung. Die <b>Rasteransicht </b>gibt einen guten visuellen Überblick über die zuletzt verwendeten Werbemittel – wie es hier beispielhaft an einem Auszug aus der Bellaflora Google Ads Asset Library sichtbar wird:</p> </div> </div> <div class="elementor-element elementor-element-c489a5f elementor-widget elementor-widget-image" data-id="c489a5f" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="361" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20361'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43670" alt="Google Ads Asset Library" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-1024x462.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-300x135.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-768x346.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-1536x693.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library.png 1920w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-1024x462.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="361" src="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-1024x462.png" class="attachment-large size-large wp-image-43670" alt="Google Ads Asset Library" srcset="https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-1024x462.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-300x135.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-768x346.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library-1536x693.png 1536w, https://e-dialog.group/wp-content/uploads/2022/11/google-ads-asset-library.png 1920w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-be988b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="be988b8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-905be6e" data-id="905be6e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-0cdc7a4 elementor-widget elementor-widget-heading" data-id="0cdc7a4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Vorteile der Asset Bibliothek</h2> </div> </div> <div class="elementor-element elementor-element-aa7bd46 elementor-widget elementor-widget-text-editor" data-id="aa7bd46" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <ul><li>Erstellung einer Ordnerstruktur, zur besseren Übersichtlichkeit</li><li>Einfache Suche nach Dateinamen oder Bildeigenschaften und Nutzung von Filtern</li><li>Einfacher Upload von neuen Werbemitteln</li><li>Löschfunktion für veraltete Werbemittel (wurde unbeabsichtigt ein Asset gelöscht, kann dies nur unmittelbar rückgängig gemacht werden)</li><li>Wiederverwendbarkeit der Bilder und Videos in diversen (neuen) Kampagnen</li><li>Zentrale Verwaltung aller Assets</li></ul> </div> </div> <div class="elementor-element elementor-element-9e44c24 elementor-widget elementor-widget-image" data-id="9e44c24" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="438" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20438'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43673" alt="Suche Google Ads Asset Bibliothek" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-1024x561.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-300x164.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-768x421.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek.png 1026w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-1024x561.png" /><noscript><img decoding="async" width="800" height="438" src="https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-1024x561.png" class="attachment-large size-large wp-image-43673" alt="Suche Google Ads Asset Bibliothek" srcset="https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-1024x561.png 1024w, https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-300x164.png 300w, https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek-768x421.png 768w, https://e-dialog.group/wp-content/uploads/2022/11/suche-asset-bibliothek.png 1026w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d44feca elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d44feca" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7af1a70" data-id="7af1a70" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9bab9c6 elementor-widget elementor-widget-heading" data-id="9bab9c6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Unsere Empfehlungen zur Arbeit in der Google Ads Asset-Bibliothek</h2> </div> </div> <div class="elementor-element elementor-element-50bde36 elementor-widget elementor-widget-text-editor" data-id="50bde36" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie beschrieben gibt es <b>umfangreiche Filtermöglichkeiten</b>, aber es empfiehlt sich von Beginn an eine <b>klare Ordnerstruktur</b> aufzusetzen. <span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );"><b>Logos</b> – sei es der eigene Brand oder Fremdmarken – sollten in separaten Ordnern aufbewahrt werden. Außerdem kann eine <b>Unterscheidung nach Thema/Aktion oder Kalenderjahr empfehlenswert</b> sein. </span><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Beim <b>Löschen</b> von nicht mehr benötigten bzw. veralteten Assets werden diese nur aus der Asset-Bibliothek entfernt. Die <b>zugehörige Historie oder die Anzeigen, in denen die Assets Verwendung fanden, bleiben unberührt.</b></span></p><p>Ein paar Wermutstropfen bleiben beim Arbeiten in der Google Ads Asset Library jedoch noch. <span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Bereits hochgeladene Assets können zum Beispiel nachträglich keinem Ordner mehr zugewiesen werden. </span><span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Ordner können derzeit nicht mehr gelöscht werden, Ordner- und Dateinamen sind nachträglich über die Asset-Bibliothek nicht mehr editierbar. <b>Daher gilt es vor dem Upload aussagekräftige Bezeichnungen zu verwenden und sich Gedanken über die Struktur zu machen.</b></span></p> </div> </div> <div class="elementor-element elementor-element-35edd41 elementor-widget elementor-widget-heading" data-id="35edd41" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">New Tool: Videos in Google Ads selbst erstellen</h2> </div> </div> <div class="elementor-element elementor-element-a698476 elementor-widget elementor-widget-text-editor" data-id="a698476" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Ad Creation Solution baut auf der Asset Bibliothek auf und ermöglicht es, schnell und einfach ohne weiterführende Bildbearbeitungskenntnisse Videos zu erstellen. Aus einer Reihe vorhandener Templates kann das gewünschte ausgewählt und mit der Videoerstellung begonnen werden. Vorhandene Vorlagen sind speziell für YouTube konzipiert und bieten ein optimales Tempo, Marken- und Produktplatzierungen und markante Handlungsaufforderungen. Weiters stellt die Ad Creation Solution auch diverse Musiktitel aus der Google Audiobibliothek zur Verfügung.</p> </div> </div> <div class="elementor-element elementor-element-04e41ae elementor-widget elementor-widget-image" data-id="04e41ae" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="553" height="371" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20553%20371'%3E%3C/svg%3E" class="attachment-large size-large wp-image-43676" alt="Video in Google Ads erstellen" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/11/video-in-google-ads-erstellen.png 553w, https://e-dialog.group/wp-content/uploads/2022/11/video-in-google-ads-erstellen-300x201.png 300w" data-lazy-sizes="(max-width: 553px) 100vw, 553px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/11/video-in-google-ads-erstellen.png" /><noscript><img loading="lazy" decoding="async" width="553" height="371" src="https://e-dialog.group/wp-content/uploads/2022/11/video-in-google-ads-erstellen.png" class="attachment-large size-large wp-image-43676" alt="Video in Google Ads erstellen" srcset="https://e-dialog.group/wp-content/uploads/2022/11/video-in-google-ads-erstellen.png 553w, https://e-dialog.group/wp-content/uploads/2022/11/video-in-google-ads-erstellen-300x201.png 300w" sizes="(max-width: 553px) 100vw, 553px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7031a1cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7031a1cb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-20ce84ba" data-id="20ce84ba" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-13213317 elementor-widget elementor-widget-heading" data-id="13213317" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Fazit:</h2> </div> </div> <div class="elementor-element elementor-element-374add5b elementor-widget elementor-widget-text-editor" data-id="374add5b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die neue Google Ads Asset Library vereinfacht die Organisation professioneller Kampagnen Assets um ein Vielfaches! <span style="color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: var( --e-global-typography-text-font-size );">Wir unterstützen Sie gerne bei der Planung und Umsetzung Ihres individuellen Kampagnen Setups und der Performanceoptimierung.</span></p> </div> </div> <div class="elementor-element elementor-element-1d3e3d1 elementor-widget elementor-widget-heading" data-id="1d3e3d1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Kontaktieren Sie uns jetzt - <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a></h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-61613 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/blog/holistic-cross-channel-campaigns/wie-das-insourcing-von-adtech-losungen-ihr-unternehmen-starkt/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="412" 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