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Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/floodlights-ihr-fundament-fur-kampagnen/">Floodlights – ihr Fundament für Kampagnen</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/floodlights-ihr-fundament-fur-kampagnen/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog floodlights" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/05/blog-floodlights-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Artikel erklären wir, was Floodlights können, wie sie erstellt und kategorisiert werden und geben einen Einblick in die Tiefe an Funktionalitäten, die Floodlights bieten. Floodlights – das Kampagnen-Power-Tool Floodlights werden in Campaign Manager unter Trafficking erstellt. Sie werden für jeden Advertiser aufgesetzt – es gibt aber auch die Möglichkeit ein Floodlight zwischen Advertisern […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/verification-reports-brand-safety-insights-leicht-gemacht/">Verification Reports: Brand Safety Insights leicht gemacht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/verification-reports-brand-safety-insights-leicht-gemacht/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Qualitative Kampagneninsights" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-qualitative-kampagneninsights-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Verification Reports beurteilen die Qualität der gekauften Impressions und liefern Brand Safety Insights. Dieser Artikel gibt einen Überblick über die qualitativen Kriterien, die mit dem Feature Verification in Campaign Manager ausgewertet werden können. Welche Kriterien können in Verification Reports ausgewertet werden? CM bietet sehr granulare Insights (Advertiser bis Subdomain Level) für folgende Bereiche: Active View […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/fill-the-gaps-modeled-conversions-in-dv360-und-cm/">Fill the Gaps: Modeled Conversions in DV360 und CM</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/fill-the-gaps-modeled-conversions-in-dv360-und-cm/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Modeled Conversions" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/03/Blog-Modeled-Conversions-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Aufgrund fehlender 3rd-Party (3P) Cookies können Conversions nicht wie zuvor Kampagnen zugewiesen werden, sodass sich ein unvollständiges Bild für Werbetreibende ergibt. Dies kann massive Auswirkungen haben, da die Anzahl der Conversions nicht nur für das Überwachen von Kampagnen relevant ist, sondern ebenfalls Gebotsstrategien beeinflussen kann. Um dem entgegenzuwirken arbeitet Google bereits seit einiger Zeit mit […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/fullstack-integration-bei-globus-fuer-intelligente-kampagnen-ausspielung/">Fullstack-Integration bei Globus für intelligente Kampagnen-Ausspielung</a></h2><a href="https://e-dialog.group/at/success-story/fullstack-integration-bei-globus-fuer-intelligente-kampagnen-ausspielung/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Globus-Fullstack.png" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Globus Fullstack" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Globus-Fullstack.png 460w, https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-Case-Preview-Globus-Fullstack-300x160.png 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>Ein holistischer Kampagnenmanagement- und Personalisierungs-Workflow entlang der Customer Journey von Targeting über Bidding bis hin zu dynamischen Creatives.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/">Campaign Manager 360 – Die wichtigsten Funktionen als Übersicht</a></h2><a href="https://e-dialog.group/at/blog/programmatic-display-video-everything/campaign-manager-360-die-wichtigsten-funktionen-als-ubersicht/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Campaign-Manager-Funktionen-768x404.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Campaign Manager 360 (CM360) dient als Ad Server der Google Marketing Platform zur Anzeigenverwaltung für Advertiser und Agenturen, vereinfacht die Kampagnen- und Werbemittelerstellung inklusive deren Verwaltung und bietet auch Funktionen für die Erstellung von Conversion-Tracking-Konzepten (mittels sogenannter Floodlights) sowie dazugehörigen Audience-Listen. </p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container 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