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menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type 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class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-apis-teil-1-eine-einfuhrung/">Google APIs – Teil 1 – Eine Einführung</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-apis-teil-1-eine-einfuhrung/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Introduction Google APIs Part 1" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/01/google-apis-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Dieser Blogartikel konzentriert sich auf eine Node.js-Implementierung, was bedeutet, dass einige Links Sie zur entsprechenden Node.js-Dokumentation führen. Dennoch wird der Großteil generisch sein und gilt für alle Programmiersprachen. Von welchen APIs sprechen wir? Beim Durchlesen der offiziellen Google-Dokumentation scheint der Begriff „Google-APIs“ für alle APIs von Google verwendet zu werden, und „Google Cloud-APIs“ oder einfach […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/success-story/wie-galeria-mit-gmp-und-gcp-das-ultimative-einkaufserlebnis-geschaffen-hat/">Wie GALERIA mit GMP und GCP das ultimative Einkaufs­erlebnis geschaffen hat</a></h2><a href="https://e-dialog.group/at/success-story/wie-galeria-mit-gmp-und-gcp-das-ultimative-einkaufserlebnis-geschaffen-hat/"><img width="460" height="246" src="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg" class="attachment-large size-large wp-post-image" alt="e-dialog Case Preview Galeria Reco" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco.jpg 460w, https://e-dialog.group/wp-content/uploads/2023/02/e-dialog-case-preview-galeria-reco-300x160.jpg 300w" sizes="(max-width: 460px) 100vw, 460px" /></a><p>GALERIA verbesserte mit der Empfehlungs- und Such-KI von Google die User Experience, Conversion Rate und Bestellwerte seiner Online-Kaufhäuser.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/cdp-build-buy-oder-hybrid/">CDP – Build, Buy oder Hybrid</a></h2><a href="https://e-dialog.group/at/blog/holistic-cross-channel-campaigns/cdp-build-buy-oder-hybrid/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog CDP build buy hybrid" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/11/blog-cdp-build-buy-hybrid-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Warum eine CDP im Unternehmen einführen Ohne eine Customer Data Platform (CDP) kommt heutzutage keine Marketingabteilung mehr aus. So oder so ähnlich haben Sie die Headline sicherlich schon einmal gelesen. In der Tat bietet eine CDP für viele Unternehmen eine einfache Möglichkeit, 1st Party Daten zusammenzuführen, auszuwerten und zu aktivieren. Nicht erst mit dem Wegfall […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/">English Version: Building Recommendation Engines with the Google Cloud Platform (GCP)</a></h2><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/english-version-building-recommendation-engines-with-the-google-cloud-platform-gcp/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>We provide an overview of recommendation engines and the various solutions offered by Google Cloud Platform (GCP)!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/">Recommendation Engines mit der Google Cloud Platform (GCP) aufbauen</a></h2><a href="https://e-dialog.group/at/blog/datascience-ai-in-marketing-and-retail/recommendation-engines-mit-der-google-cloud-platform-gcp-aufbauen/"><img width="800" height="450" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-300x169.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Blogartikel-Recommendation-Engines-768x432.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir geben einen Überblick über Recommendation Engines und die verschiedenen Lösungen, die von der Google Cloud Platform (GCP) angeboten werden!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/">Happy New Digital Marketing Trends 2021</a></h2><a href="https://e-dialog.group/at/blog/online-marketing-know-how/happy-new-digital-marketing-trends-2021/"><img width="800" height="530" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-300x199.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-marketing-trends-2021-768x509.jpg 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Wir werfen einen Blick in die Glaskugel und schauen, welche Marketing Trends das neue Jahr 2021 mit sich bringt!</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/service-accounts-innerhalb-der-google-cloud-platform/">Service Accounts innerhalb der Google Cloud Platform</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/service-accounts-innerhalb-der-google-cloud-platform/"><img width="800" height="400" src="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1-300x150.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blogpost-Service-Accounts-1-768x384.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Welche Arten von Service Accounts gibt es und wie man diese tatsächlich innerhalb einer Applikation verwendet.</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div 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