</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <div data-rocket-location-hash="a69cb08f51bb53d0b67845effce61cf5" data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_effects_offset_tablet":3,"sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0,"sticky_anchor_link_offset":0}"> <div data-rocket-location-hash="82f6c6a00e9a86a2eaa3cc6e8d136714" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <style> @media screen and (max-width: 1024px) { .eael-hamburger--tablet { .eael-advanced-menu-horizontal, .eael-advanced-menu-vertical { display: none; } } .eael-hamburger--tablet { .eael-advanced-menu-container .eael-advanced-menu-toggle { display: block; } } } </style> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" data-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-3459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-1794" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-3461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-3558" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-3559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li id="menu-item-3560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-36964" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/daten-nutzen/">Analyse, Strategie <br> & Innovation</a> <ul class="sub-menu"> <li id="menu-item-51958" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/digital-business-consulting/">Digital Business Consulting</a></li> <li id="menu-item-3460" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-3462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-3463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-5334" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-32318" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-30951" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/technologien/">Technologie <br> & Lizenzen</a></li> </ul> </li> <li id="menu-item-60703" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60703"><a href="#">REFERENZEN</a> <ul class="sub-menu"> <li id="menu-item-30944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/success-stories/">Success Stories</a></li> <li id="menu-item-60704" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60704"><a href="https://e-dialog.group/branchen/">Branchen</a></li> </ul> </li> <li id="menu-item-1793" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">KNOW-HOW</a> <ul class="sub-menu"> <li id="menu-item-30948" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/event-ubersicht/">Events</a></li> <li id="menu-item-55092" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/news/">News</a></li> <li id="menu-item-30945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/blog/">Blogartikel</a></li> <li id="menu-item-30943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-60641" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/newsletter-anmeldung/">Newsletter</a></li> </ul> </li> <li id="menu-item-3504" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-19896" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-19897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/karriere/">Team & Karriere</a></li> <li id="menu-item-19898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-30953" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul> </li> </ul> <button class="eael-advanced-menu-toggle"> <i aria-hidden="true" class="fas fa-bars"></i> </button> </div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img width="37" height="29" class="burger" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2029'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg"><noscript><img width="37" height="29" class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"></noscript><img width="37" height="37" class="close" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg"><noscript><img width="37" height="37" class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></noscript></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="facebook" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></noscript></a><a target="_blank" href="https://twitter.com/e_dialog"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="twitter" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></noscript></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="instagram" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></noscript></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="linkedin" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></noscript></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Leistungen<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/bessere-kampagnen/">Digitale Werbung <br> & Kreation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/technologien/">Technologie <br> & Lizenzen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60703"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60704"><a href="https://e-dialog.group/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/newsletter-anmeldung/">Newsletter</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main data-rocket-location-hash="44d90561c13dfb01de27e61126f06bb7" id="content" class="site-main"> <div data-rocket-location-hash="3d643da528504e4be623eff3e109df56" class="page-content"> <article data-rocket-location-hash="5cf5203b4af8370a13978ddcbd510a10" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/dom-scraping-in-gtm-daten-extrahieren-leicht-gemacht/">DOM-Scraping in GTM: Daten Extrahieren leicht gemacht</a></h2><a href="https://e-dialog.group/blog/digital-analytics/dom-scraping-in-gtm-daten-extrahieren-leicht-gemacht/"><img fetchpriority="high" width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="DOM Scraping im GTM" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1171x628.png 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1024x549.png" /><noscript><img fetchpriority="high" width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1024x549.png" class="attachment-large size-large wp-post-image" alt="DOM Scraping im GTM" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-2048x1098.png 2048w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1175x630.png 1175w, https://e-dialog.group/wp-content/uploads/2025/04/dom-scraping-1171x628.png 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Daten aus der Website auslesen, ohne auf einen Data Layer oder die IT angewiesen zu sein? Diese Möglichkeit bietet das DOM-Scraping. Wie auch du sämtliche Inhalte dynamisch auslesen und für deine Analysen verwenden kannst, erfährst du hier! Was bedeutet DOM? Die Abkürzung DOM steht für Document Object Model und beschreibt den strukturierten Aufbau einer Website. […]</p> </article> <article data-rocket-location-hash="7157cb4c2a6e938276d03c06f4c8ce21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/was-du-zum-automatischen-laden-des-google-tags-wissen-musst/">Was du zum automatischen Laden des Google Tags wissen musst</a></h2><a href="https://e-dialog.group/blog/digital-analytics/was-du-zum-automatischen-laden-des-google-tags-wissen-musst/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Update 04 2025: Google Tag" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1171x628.jpg 1171w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Update 04 2025: Google Tag" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1175x630.jpg 1175w, https://e-dialog.group/wp-content/uploads/2025/03/google-tag-1171x628.jpg 1171w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Ab dem 10. April 2025 werden Google Ads und Floodlight Tags anders geladen und erfassen möglicherweise mehr Daten als gewünscht. In diesem Artikel zeigen wir dir, was du jetzt prüfen und welche Einstellungen du ggf. anpassen solltest! Welche GTMs / Tags sind betroffen? Diese Änderung betrifft nur Web GTM Container sowie die darin enthaltenen Google […]</p> </article> <article data-rocket-location-hash="e50342f00027f55ea371e81684adec40" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/sgtm-telefontracking-ubergabe-der-first-person-id-fpid-an-matelso/">sGTM & Telefontracking – Übergabe der First Person ID (FPID) an Matelso</a></h2><a href="https://e-dialog.group/blog/digital-analytics/sgtm-telefontracking-ubergabe-der-first-person-id-fpid-an-matelso/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="sGTM & Telefontracking - Übergabe der First Person ID (FPID) an Matelso" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="sGTM & Telefontracking - Übergabe der First Person ID (FPID) an Matelso" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/telephonetracking-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Telefontracking mit Matelso und serverseitiges GA4 Tracking – geht das gemeinsam? Was ist bei einem gemeinsamen Setup zu beachten? Bei serverseitigem Tracking wird mit der FPID gearbeitet – wir zeigen, wie beides gemeinsam funktionieren kann. Telefontracking & sGTM Das Erfassen vom Surfverhalten von Telefon-Anrufern auf Webseiten nennt sich Telefontracking. Dank dem Telefontracking können Rückschlüsse gezogen […]</p> </article> <article data-rocket-location-hash="d88c549e428e808ca36f4dc2aca03329" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/console-log-like-a-pro-im-gtm/">Console Log Like A Pro im GTM</a></h2><a href="https://e-dialog.group/blog/digital-analytics/console-log-like-a-pro-im-gtm/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Best Practices und Advanced Techniken für GTM Console Logging" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Best Practices und Advanced Techniken für GTM Console Logging" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/gtm-console-log-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Dieser Blogartikel taucht ein in fortgeschrittene und effiziente Console Logging-Techniken im Google Tag Manager (GTM). Im “Best practices” Kapitel gehe ich auf eine smarte Strukturierung und Platzierung der Logs ein, wobei das Kapitel “Advanced Logging” die Logs selbst optimiert. Best practices für das Console Logging im GTM Strukturiertes Logging Strukturiertes Logging im GTM bezieht sich […]</p> </article> <article data-rocket-location-hash="cd0d5eeeaa3b9b65add93e3e7c1daab2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/error-handling-bei-javascript-code-im-gtm-best-practices/">Error-Handling bei Javascript Code im GTM – Best Practices</a></h2><a href="https://e-dialog.group/blog/digital-analytics/error-handling-bei-javascript-code-im-gtm-best-practices/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Best-practices zum Error-Handling bei Javascript Code im GTM" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Best-practices zum Error-Handling bei Javascript Code im GTM" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/05/error-handling-gtm-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Wie kann ich ein nachhaltiges und praktikables Error-Handling implementieren? In diesem Artikel präsentiere ich bewährte Praktiken, um Störungen zu vermeiden und die Fehleranfälligkeit Ihrer Tracking-Skripte zu minimieren. Do Not Repeat Yourself (DRY) Das DRY-Prinzip ist nicht nur eine abstrakte Regel, sondern eine bewährte Methode, um Code im Allgemeinen weniger fehleranfällig zu gestalten. Konkret besagt das […]</p> </article> <article data-rocket-location-hash="9ee0089b4a3315b300bd43caf7ef9d04" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/effektive-gtm-nutzung-mit-regex-so-optimieren-sie-ihre-tracking-implementierung/">Effektive GTM-Nutzung mit Regex: So optimieren Sie Ihre Tracking-Implementierung!</a></h2><a href="https://e-dialog.group/blog/digital-analytics/effektive-gtm-nutzung-mit-regex-so-optimieren-sie-ihre-tracking-implementierung/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Regex in Google Tag Manager nutzen" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Regex in Google Tag Manager nutzen" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/regex-in-gtm-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Entdecken Sie die Welt der fortgeschrittenen Tracking-Techniken im Google Tag Manager! Unser Artikel begleitet Sie durch die Schritte der Regex-Nutzung und veranschaulicht, wie Sie mit dieser leistungsstarken Funktion Ihre Tracking-Anforderungen präzise und effizient umsetzen können. Regex im Google Tag Manager Reguläre Ausdrücke (Regex) sind ein leistungsstarkes Werkzeug, das im Google Tag Manager verwendet werden kann, […]</p> </article> <article data-rocket-location-hash="e7d6a43d9dd90aa5d0452ec192369c23" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/debugging-consent-mode-in-google-tag-manager/">Debugging Consent Mode in Google Tag Manager</a></h2><a href="https://e-dialog.group/blog/digital-analytics/debugging-consent-mode-in-google-tag-manager/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Debugging Consent Mode in Google Tag Manager" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Debugging Consent Mode in Google Tag Manager" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-consent-mode-gtm-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Are all your tags firing correctly in GTM with consent mode? This step-by-step guide to debugging your Tag Manager implementation will be of help to you. Guide: Debugging Consent Mode in GTM If you have worked a bit with Google Tag Manager, you know how to open preview mode and test your tags. You know […]</p> </article> <article data-rocket-location-hash="acc1368896907a000e3fcf41f0894d21" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/debugging-server-side-google-tag-manager/">Debugging Server Side Google Tag Manager</a></h2><a href="https://e-dialog.group/blog/digital-analytics/debugging-server-side-google-tag-manager/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Debugging Server Side Google Tag Manager" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Debugging Server Side Google Tag Manager" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/03/debugging-server-side-gtm-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Are all your tags firing correctly in GTM with server side? This step by step guide to debug your tag manager implementation will help you out. How to debug a server side setup in Google Tag Manager If you have worked a bit with Google Tag Manager, you know how to open preview mode and […]</p> </article> <article data-rocket-location-hash="9d78b618e44edb8c0652834bd734a50a" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/sgtm-migrator-kann-er-das-was-er-verspricht/">sGTM Migrator – Kann er das was er verspricht?</a></h2><a href="https://e-dialog.group/blog/digital-analytics/sgtm-migrator-kann-er-das-was-er-verspricht/"><img width="800" height="489" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20489'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="sGTM Migrator - Kann er das was er verspricht?" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1024x626.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-300x183.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-768x469.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1536x939.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1031x630.jpg 1031w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22.jpg 1931w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1024x626.jpg" /><noscript><img width="800" height="489" src="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1024x626.jpg" class="attachment-large size-large wp-post-image" alt="sGTM Migrator - Kann er das was er verspricht?" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1024x626.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-300x183.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-768x469.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1536x939.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22-1031x630.jpg 1031w, https://e-dialog.group/wp-content/uploads/2024/02/blog-2023-02ff-22.jpg 1931w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Das Einrichten eines serverseitigen GTM Containers kann eine Herausforderung sein. Google möchte mit dem Tool sGTM Migrator die Komplexität herausnehmen. Doch geht es mit dem sGTM Migrator wirklich leichter? Wir haben ihn getestet. GTM Container zu sGTM Seit der Einführung des serverseitigen Google Tag Managers (sGTM) wurden viele Fragen zur Funktionsweise und richtigen Verwendung gestellt. […]</p> </article> <article data-rocket-location-hash="309ed868f571cdc5379b25d67f97810e" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/conversions-serverseitig-erfassen-ein-rundum-blick/">Conversions serverseitig erfassen – Ein rundum Blick</a></h2><a href="https://e-dialog.group/blog/digital-analytics/conversions-serverseitig-erfassen-ein-rundum-blick/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Conversions serverseitig erfassen - Ein rundum Blick" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Conversions serverseitig erfassen - Ein rundum Blick" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2024/01/blog-2023-02ff-12-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Mit dem Wegfall von 3rd Party Cookies wandert das Tracking immer weiter in Richtung Server-Side. Doch welche Hürden lauern und was bringt das Ganze überhaupt? Das Wort Pixel dürfte jedem Marketer und Entwickler bekannt sein. Dahinter steckt aber mehr als ein transparentes 1x1px Bild, welches im Webbrowser auf Webseiten irgendwo versteckt geladen wird, um im […]</p> </article> <article data-rocket-location-hash="ec60332f2a104c169efb0c39f54dcdb9" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/die-macht-der-lookup-tabellen-im-google-tag-manager/">Die Macht der Lookup Tabellen im Google Tag Manager</a></h2><a href="https://e-dialog.group/blog/digital-analytics/die-macht-der-lookup-tabellen-im-google-tag-manager/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Die Macht der Lookup Tabellen im Google Tag Manager" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1175x630.jpg 1175w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Die Macht der Lookup Tabellen im Google Tag Manager" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-2048x1098.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/blog-2023-02ff-10-1175x630.jpg 1175w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Der Google Tag Manager (GTM) ist ein leistungsstarkes Tool, mit dem Tracking-Codes und Skripte auf Websites verwaltet werden können, ohne dabei ständig in den Quellcode eingreifen zu müssen. Eine der leistungsstärksten Funktionen des GTM ist die Verwendung von Lookup-Tabellen. Diese Funktion ermöglicht es, Werte dynamisch zu ändern oder hinzuzufügen, je nach den definierten Bedingungen. Was […]</p> </article> <article data-rocket-location-hash="d79387e6509dd43e4a649b9ca572a743" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/gtm-advanced-techniken-fur-die-vereinfachung-von-tracking-setups/">GTM Advanced: Techniken für die Vereinfachung von Tracking Setups</a></h2><a href="https://e-dialog.group/blog/digital-analytics/gtm-advanced-techniken-fur-die-vereinfachung-von-tracking-setups/"><img width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="GTM Advanced: Techniken für die Vereinfachung komplexer Tracking Setups" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/12/title_img-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-2048x1365.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-945x630.jpg 945w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/12/title_img-1024x683.jpg" /><noscript><img width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2023/12/title_img-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="GTM Advanced: Techniken für die Vereinfachung komplexer Tracking Setups" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2023/12/title_img-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-2048x1365.jpg 2048w, https://e-dialog.group/wp-content/uploads/2023/12/title_img-945x630.jpg 945w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Entdecken Sie in diesem Artikel fortgeschrittene JavaScript-Techniken, die Sie für Ihre Tracking Einrichtung im Google Tag Manager nutzen können und somit Ihr Setup vereinfachen können! In diesem Blogartikel werden zwei Methoden präsentiert, die sich speziell für komplexere Tracking Setups in vielfältigen Anwendungen und kooperierenden Teams als hilfreich erweisen. Currying Functions Currying ist eine JavaScript-Technik, die […]</p> </article> <article data-rocket-location-hash="0eb106db87a72b626b595773bc7e1e78" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/techniken-fur-ein-effizientes-tracking-setup-leitfaden/">Techniken für ein effizientes Tracking-Setup – Leitfaden</a></h2><a href="https://e-dialog.group/blog/digital-analytics/techniken-fur-ein-effizientes-tracking-setup-leitfaden/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Techniken für ein effizientes Tracking-Setup - Leitfaden" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Techniken für ein effizientes Tracking-Setup - Leitfaden" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Guide möchte ich Ihnen einige Gedankenanstöße für ein effizientes Google Tag Manager Setup vermitteln. Die Schilderung der Techniken in diesem Artikel ist eher übergeordneter Natur und geht nicht zu sehr ins Detail. Dem Leser soll vor allem ein Gespür für effizientes Arbeiten in dieser Domäne vermittelt werden. Der Text setzt ein minimales Verständnis […]</p> </article> <article data-rocket-location-hash="34b3fee1a96ddd1a2859033b924eb07b" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/tipps-tricks-bei-gtm-versionskonflikten/">Tipps & Tricks bei GTM Versionskonflikten</a></h2><a href="https://e-dialog.group/blog/digital-analytics/tipps-tricks-bei-gtm-versionskonflikten/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog GTM Versionskonflikte" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GTM Versionskonflikte" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google Tag Manager Workspace Probleme richtig beheben – leicht gemacht. Wir zeigen Ihnen, wie Sie die richtigen Einstellungen auswählen können, um Versionskonflikte auszuräumen. GTM Versionskonflikte lösen – Tipps & Tricks Beim Einsatz eines Tag Management Tools wie dem Google Tag Manager können verschiedene Situationen und Fehlermeldungen auftreten. Insbesondere bei der Zusammenarbeit innerhalb eines Teams, wenn […]</p> </article> <article data-rocket-location-hash="60c02fdb8ab96fe2114b89a07696d0ff" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/">Meta-Verifzierung für politische Werbung – ein Leitfaden</a></h2><a href="https://e-dialog.group/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-2048x1098.png 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Werbetreibende, die Anzeigen schalten, müssen Wahlwerbung bzw. Werbung zu politisch oder gesellschaftlich relevanten Themen in der EU in der Anzeigenerstellung als solche identifizieren (Allgemeine Infos von Meta). Hierzu müssen folgende Bedingungen erfüllt sein: 1. Schritt – Vorbereitung: Persönliches Meta-Profil authentifizieren Alle Werber:innen, die mit den politischen Ads (und deren Kampagnen & Ad Groups) arbeiten möchten, […]</p> </article> <article data-rocket-location-hash="ac6a50468c6c83e778fd70411805ea02" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/">Traffic Spitzen und Server Side GTM</a></h2><a href="https://e-dialog.group/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="Blog Traffic Spitzen Server Side GTM" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-2048x1098.jpg 2048w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg" /><noscript><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Traffic Spitzen Server Side GTM" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Häufig liest man, dass eine gewisse Anzahl an Minimum Instanzen bei einem Server Side GTM Setup mittels Cloud Run oder App Engine empfohlen wird. Als Grund dafür werden Traffic Spitzen genannt, welche bei einer langsamen Skalierung der Instanzen zu Datenverlust führen könnten. Gegen diesen Ansatz sprechen die laufenden Kosten, welche nicht genutzte Minimum Instanzen verursachen. […]</p> </article> <article data-rocket-location-hash="18a73528de6c71e010b87b163b20bc63" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/warum-sollte-ich-ein-tag-management-system-nutzen/">Warum sollte ich ein Tag Management System nutzen?</a></h2><a href="https://e-dialog.group/blog/digital-analytics/warum-sollte-ich-ein-tag-management-system-nutzen/"><img width="800" height="420" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20420'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS.jpg 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg" /><noscript><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Im Onlinemarketing und speziell in der Webanalyse ist es unerlässlich, verschiedene Tags auf der Webseite auszugeben. Dieser Blogbeitrag zeigt, wie Sie mit einem Tag Management System (kurz TMS) den Überblick behalten.</p> </article> <article data-rocket-location-hash="b869c6ca6e37a196438780f5c7428de2" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/safari-itp-2-1-wie-beeinflusst-das-mein-tracking/">Safari ITP 2.1: Wie beeinflusst das mein Tracking?</a></h2><a href="https://e-dialog.group/blog/digital-analytics/safari-itp-2-1-wie-beeinflusst-das-mein-tracking/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Das neue Update sieht vor, clientseitige 1st Party Cookies nur mehr für 7 Tage zu speichern. Wir zeigen welche Auswirkung das auf Ihr Tracking hat und was Sie dagegen tun können.</p> </article> <article data-rocket-location-hash="d0349682ae87bde95466b84fd7d19ad8" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/">Ausschluss von URL Parametern vor der Datenerfassung in Google Analytics</a></h2><a href="https://e-dialog.group/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/"><img width="800" height="616" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20616'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter.png 1040w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png" /><noscript><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>In diesem Blogbeitrag erklären wir, wie Sie spezifische URL Parameter vor der Datenerfassung in Google Analytics ausschließen.</p> </article> <article data-rocket-location-hash="50525430bef35f41dfa496a0047ed9c7" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/itp-conversions-unabhangig-vom-browser-richtig-messen/">ITP: Conversions unabhängig vom Browser richtig messen</a></h2><a href="https://e-dialog.group/blog/digital-analytics/itp-conversions-unabhangig-vom-browser-richtig-messen/"><img width="800" height="615" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20615'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild-768x590.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild.png" /><noscript><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Die Intelligent Tracking Prevention (ITP) führt dazu, dass fast keine AdWords und DoubleClick Conversions im Safari gezählt werden. Wir zeigen, was Sie dagegen machen können.</p> </article> <article data-rocket-location-hash="956d596a582b8393c1491948696737b4" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/google-firebase-analytics-so-funktioniert-app-tracking-neu/">Google Firebase Analytics » So funktioniert App Tracking NEU</a></h2><a href="https://e-dialog.group/blog/digital-analytics/google-firebase-analytics-so-funktioniert-app-tracking-neu/"><img width="800" height="410" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20410'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1-300x154.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1-768x394.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1.png" /><noscript><img width="800" height="410" src="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1-300x154.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1-768x394.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript></a><p>Google Firebase ist die neue, integrierte Mobile Development Suite für Android, iOS und Web Apps: Damit können Apps einfacher den je entwickelt und erfolgreich wie nie zuvor gemacht werden.</p> </article> <article data-rocket-location-hash="18f206664a13309a2f1c995eced4bc32" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/welche-reports-und-insights-bringt-app-tracking-mit-google-analytics/">Welche Reports und Insights bringt App Tracking mit Google Analytics?</a></h2><a href="https://e-dialog.group/blog/digital-analytics/welche-reports-und-insights-bringt-app-tracking-mit-google-analytics/"><img width="150" height="150" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20150'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/large_3128330968_0.jpg" /><noscript><img width="150" height="150" src="https://e-dialog.group/wp-content/uploads/2022/02/large_3128330968_0.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Google Analytics bietet eine Vielzahl hervorragender Reports im Bereich "App Tracking". Welche das sind und welche wertvollen Insights daraus abgeleitet werden können, zeigt dieser ausführliche Beitrag.</p> </article> <article data-rocket-location-hash="a2796d4671e60f308d715f3a7d75b445" class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/blog/digital-analytics/app-tracking-mit-google-analytics-wie-geht-das/">App Tracking mit Google Analytics: Wie geht das?</a></h2><a href="https://e-dialog.group/blog/digital-analytics/app-tracking-mit-google-analytics-wie-geht-das/"><img width="150" height="150" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20150%20150'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/large_3128330968.jpg" /><noscript><img width="150" height="150" src="https://e-dialog.group/wp-content/uploads/2022/02/large_3128330968.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" /></noscript></a><p>Der Einsatz von Google Analytics zur Analyse des Nutzerverhaltens auf Websites ist mittlerweile überall auf der Welt gang und gäbe. Aber kann man mit Google Analytics auch seine iOS oder Android App tracken? Und wenn ja, wie?</p> </article> </div> </main> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-f717707" data-id="f717707" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1ba35e elementor-widget elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-2e3ab28" data-id="2e3ab28" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ff0fc69 elementor-widget elementor-widget-heading" data-id="ff0fc69" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f3f06c4 elementor-widget elementor-widget-heading" data-id="f3f06c4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-3286587 elementor-widget elementor-widget-heading" data-id="3286587" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-d600f82 elementor-widget elementor-widget-heading" data-id="d600f82" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-79d125b" data-id="79d125b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e5bc213 elementor-widget elementor-widget-heading" data-id="e5bc213" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">München</p> </div> </div> <div class="elementor-element elementor-element-bc18c84 elementor-widget elementor-widget-heading" data-id="bc18c84" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Maistraße 37 <br> 80337 München</p> </div> </div> <div class="elementor-element elementor-element-f61f0f5 elementor-widget elementor-widget-heading" data-id="f61f0f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-9cf443a elementor-widget elementor-widget-heading" data-id="9cf443a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-16 elementor-inner-column elementor-element elementor-element-ca075c5" data-id="ca075c5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6af9ae0 elementor-widget elementor-widget-heading" data-id="6af9ae0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-24f2ef0 elementor-widget elementor-widget-heading" data-id="24f2ef0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Stockerstrasse 33 <br> 8002 Zürich </p> </div> </div> <div class="elementor-element elementor-element-7d5bd66 elementor-widget elementor-widget-heading" data-id="7d5bd66" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41764044746">+41 76 404 47 46</a></p> </div> </div> <div class="elementor-element elementor-element-0c3ff8a elementor-widget elementor-widget-heading" data-id="0c3ff8a" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ea2cecb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ea2cecb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends direkt in Ihr Postfach!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3827f78" data-id="3827f78" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9c8a17f elementor-widget elementor-widget-button" data-id="9c8a17f" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/newsletter-anmeldung/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anmelden</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"> <ul id="menu-1-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2047"><a href="https://e-dialog.group/impressum/" class="elementor-item">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2046"><a href="https://e-dialog.group/datenschutz/" class="elementor-item">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54492"><a href="https://e-dialog.group/hinweisgeberschutz/" class="elementor-item">Hinweisgeberschutz</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2047"><a href="https://e-dialog.group/impressum/" class="elementor-item" tabindex="-1">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2046"><a href="https://e-dialog.group/datenschutz/" class="elementor-item" tabindex="-1">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54492"><a href="https://e-dialog.group/hinweisgeberschutz/" class="elementor-item" tabindex="-1">Hinweisgeberschutz</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8fdeee2" data-id="8fdeee2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a5ace elementor-shape-circle e-grid-align-right e-grid-align-tablet-center e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="e9a5ace" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-1f3f5b4" href="https://www.linkedin.com/company/e-dialog-gmbh/" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M3.66304 15.176V4.93645H0.258485V15.176H3.66304ZM1.9612 3.53757C3.14843 3.53757 3.88743 2.75129 3.88743 1.76871C3.86531 0.763966 3.14848 -0.000488281 1.98373 -0.000488281C0.81917 -0.000488281 0.0576172 0.763981 0.0576172 1.76871C0.0576172 2.75134 0.796428 3.53757 1.93898 3.53757H1.9611H1.9612ZM5.54746 15.176H8.95201V9.45773C8.95201 9.1517 8.97413 8.84598 9.06404 8.62721C9.31016 8.01577 9.87035 7.38248 10.8108 7.38248C12.0428 7.38248 12.5357 8.32148 12.5357 9.69799V15.1759H15.94V9.30466C15.94 6.15947 14.2604 4.69605 12.0204 4.69605C10.1838 4.69605 9.37736 5.72232 8.92936 6.4213H8.95209V4.93623H5.54753C5.59221 5.89706 5.54753 15.1758 5.54753 15.1758L5.54746 15.176Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-17ff5bd" href="https://www.instagram.com/e_dialog/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-fee14b8" href="https://www.facebook.com/edialog.group" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="18" viewBox="0 0 8 18" fill="none"><path d="M2.04221 18V9.55388H0V6.51287H2.04221V3.91545C2.04221 1.87438 3.24856 0 6.02823 0C7.15368 0 7.98589 0.11799 7.98589 0.11799L7.92032 2.95778C7.92032 2.95778 7.07159 2.94874 6.14543 2.94874C5.14303 2.94874 4.98244 3.45391 4.98244 4.29237V6.51287H8L7.8687 9.55388H4.98244V18H2.04221Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3688827" href="https://www.youtube.com/@edialogTube" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> <script type="speculationrules"> {"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/e-dialog\/*","\/wp-content\/themes\/hello-elementor\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]} </script> <div class='eael-ext-scroll-to-top-wrap scroll-to-top-hide'><span class='eael-ext-scroll-to-top-button'><i class="fas fa-chevron-up"></i></span></div> <div data-rocket-location-hash="a6b6bad5de5d30caf781b0d23c60b77f" class="c-search-overlay"> <div class="gcse-searchbox-only" data-resultsUrl="/searchresults"></div> </div> <script> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <link rel='stylesheet' id='eael-scroll-to-top-css' href='https://e-dialog.group/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/css/view/scroll-to-top.min.css?ver=6.1.11' media='all' /> <style id='eael-scroll-to-top-inline-css'> .eael-ext-scroll-to-top-wrap .eael-ext-scroll-to-top-button { bottom: 15px; right: 15px; width: 45px; height: 45px; z-index: 9999; opacity: 0.8; background-color: var( --e-global-color-d5606ec ); border-radius: 0px; } .eael-ext-scroll-to-top-wrap .eael-ext-scroll-to-top-button i { color: var( --e-global-color-secondary ); font-size: 27px; } .eael-ext-scroll-to-top-wrap .eael-ext-scroll-to-top-button svg { fill: var( --e-global-color-secondary ); width: 27px; height: 27px; } </style> <script id="eael-general-js-extra"> var localize = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"5ef6816a4e","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/e-dialog.group\/blog\/digital-analytics\/dom-scraping-in-gtm-daten-extrahieren-leicht-gemacht\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"ParticleThemesData":{"default":"{\"particles\":{\"number\":{\"value\":160,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":true,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"repulse\"},\"onclick\":{\"enable\":true,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nasa":"{\"particles\":{\"number\":{\"value\":250,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":1,\"random\":true,\"anim\":{\"enable\":true,\"speed\":1,\"opacity_min\":0,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":4,\"size_min\":0.3,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":1,\"direction\":\"none\",\"random\":true,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":600}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":250,\"size\":0,\"duration\":2,\"opacity\":0,\"speed\":3},\"repulse\":{\"distance\":400,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","bubble":"{\"particles\":{\"number\":{\"value\":15,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#1b1e34\"},\"shape\":{\"type\":\"polygon\",\"stroke\":{\"width\":0,\"color\":\"#000\"},\"polygon\":{\"nb_sides\":6},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":50,\"random\":false,\"anim\":{\"enable\":true,\"speed\":10,\"size_min\":40,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":200,\"color\":\"#ffffff\",\"opacity\":1,\"width\":2},\"move\":{\"enable\":true,\"speed\":8,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":false,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","snow":"{\"particles\":{\"number\":{\"value\":450,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#fff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":500,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":2},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"bottom\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":0.5}},\"bubble\":{\"distance\":400,\"size\":4,\"duration\":0.3,\"opacity\":1,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nyan_cat":"{\"particles\":{\"number\":{\"value\":150,\"density\":{\"enable\":false,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"star\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"http:\/\/wiki.lexisnexis.com\/academic\/images\/f\/fb\/Itunes_podcast_icon_300.jpg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":4,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":14,\"direction\":\"left\",\"random\":false,\"straight\":true,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":200,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}"},"eael_login_nonce":"b07db80fbf","eael_register_nonce":"7793420ec0","eael_lostpassword_nonce":"fa60bd4fbb","eael_resetpassword_nonce":"d1c9b09e4f"}; </script> <script src="https://e-dialog.group/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=6.1.11" id="eael-general-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/uploads/essential-addons-elementor/eael-5062.js?ver=1738148016" id="eael-5062-js" data-rocket-defer defer></script> <script id="site_tracking-js-extra"> var php_data = {"ac_settings":{"tracking_actid":224703263,"site_tracking_default":1},"user_email":""}; </script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js?ver=1738148016" id="site_tracking-js" data-rocket-defer defer></script> <script id="rocket-browser-checker-js-after"> "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); </script> <script id="rocket-preload-links-js-extra"> var RocketPreloadLinksConfig = {"excludeUris":"\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/e-dialog.group","onHoverDelay":"100","rateThrottle":"3"}; </script> <script id="rocket-preload-links-js-after"> (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); </script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/p5.min.js" id="p5js-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/themes/e-dialog/js/sketch.js?ver=1738148016" id="p5sketchjs-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/swiper.bundle.min.js?ver=8.3.1" id="swiper-js-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/bodyScrollLock.min.js?ver=1.0.1" id="bodyscrolllock-js-js" data-rocket-defer defer></script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/ScrollLock.js?ver=1.0.1" data-rocket-defer defer></script><script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/Modal.js?ver=1.0.1" data-rocket-defer defer></script><script id="edialog-js-extra"> var customJsVarsFormPro = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","run_delete_file":"7117565e2a","run_application_form":"0388b71730","file_to_big":"The chosen file is to big.","field_name":"hefiub4989","field_value":"657786"}; var php_array = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"}; </script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/script.js?ver=9a570b1387572f4f1b64e7efb80db5612456e8ef" data-rocket-defer defer></script><script src="https://e-dialog.group/wp-content/themes/hello-elementor/assets/js/hello-frontend.min.js?ver=3.3.0" id="hello-theme-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=3.28.3" id="e-sticky-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/smartmenus/jquery.smartmenus.min.js?ver=1.2.1" id="smartmenus-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/mwd-wordpress-tools/widgets/widget1/js/index.js" id="mwd-tools-js-widget1-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/mwd-wordpress-tools/widgets/widget2/js/index.js" id="mwd-tools-js-widget2-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/mwd-wordpress-tools/widgets/widget3/js/index.js" id="mwd-tools-js-widget3-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/mwd-wordpress-tools/header-variants/default/js/index.js" id="mwd-tools-header-js-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/mwd-wordpress-tools/footer-variants/default/js/index.js" id="mwd-tools-footer-js-js" data-rocket-defer defer></script> <script id="personio-integration-form-js-extra"> var customJsVarsFormPro = {"rest_personioapplications":"https:\/\/e-dialog.group\/wp-json\/wp\/v2\/personioapplication","rest_nonce":"6d83a9fe2c","run_delete_file":"7117565e2a","run_application_form":"0388b71730","file_to_big":"The chosen file is to big.","field_name":"hefiub4989","field_value":"nacfer2915"}; </script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/plugins/personio-integration/js/form.js?ver=1738148016" id="personio-integration-form-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/scroll-to-top.min.js?ver=6.1.11" id="eael-scroll-to-top-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.28.3" id="elementor-pro-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.28.4" id="elementor-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.28.4" id="elementor-frontend-modules-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/dist/hooks.min.js?ver=4d63a3d491d11ffd8ac6" id="wp-hooks-js"></script> <script src="https://e-dialog.group/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script id="elementor-pro-frontend-js-before"> var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"c39c05eb92","urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/e-dialog.group\/wp-json\/"},"settings":{"lazy_load_background_images":true},"popup":{"hasPopUps":false},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"de_AT","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.28.3" id="elementor-pro-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js" data-rocket-defer defer></script> <script id="elementor-frontend-js-before"> var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":true},"version":"3.28.4","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"e_local_google_fonts":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"landing-pages":true,"editor_v2":true,"home_screen":true},"urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/e-dialog.group\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"f27b4d718d"},"swiperClass":"swiper","settings":{"editorPreferences":[]},"kit":{"stretched_section_container":"body","active_breakpoints":["viewport_mobile","viewport_tablet","viewport_tablet_extra"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":0,"title":"Google Tag Manager Archives - e-dialog","excerpt":""}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.28.4" id="elementor-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.28.3" id="pro-elements-handlers-js" data-rocket-defer defer></script> <script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script> <script>var rocket_beacon_data = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"f274f4c046","url":"https:\/\/e-dialog.group\/blog\/edialog-tools\/google-tag-manager","is_mobile":false,"width_threshold":1600,"height_threshold":700,"delay":500,"debug":null,"status":{"atf":true,"lrc":true},"elements":"img, video, picture, p, main, div, li, svg, section, header, span","lrc_threshold":1800}</script><script data-name="wpr-wpr-beacon" src='https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js' async></script></body> </html> <!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me -->