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tableValues="1 1" /></feComponentTransfer><feComposite in2="SourceGraphic" operator="in" /></filter></defs></svg> <div data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.13.2 - 11-05-2023 */ .elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=".svg"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}</style> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" loading="lazy" /> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-indicator-class="fas fa-angle-down fa-solid" data-dropdown-indicator-class="fas fa-angle-down fa-solid" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"><ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen</a> <ul class="sub-menu"> <li id="menu-item-3459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-1794" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-3461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-3558" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-3559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li id="menu-item-3560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-36964" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen</a> <ul class="sub-menu"> <li id="menu-item-3460" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-3462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-3463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-5334" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-32318" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-36965" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen</a> <ul class="sub-menu"> <li id="menu-item-30948" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li id="menu-item-30943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-30944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li id="menu-item-30945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul> </li> <li id="menu-item-1793" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können</a> <ul class="sub-menu"> <li id="menu-item-30949" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li id="menu-item-30951" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li id="menu-item-30950" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul> </li> <li id="menu-item-3504" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-19896" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-19897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li id="menu-item-19898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-30953" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul> </li> </ul></div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"><img class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></a><a target="_blank" href="https://twitter.com/e_dialog"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Ich will<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Bessere <br> Kampagnen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creativity</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Daten <br> nutzen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36965"><a href="https://e-dialog.group/at/euer-wissen/">Euer <br> Wissen<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> </ul> </li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">Wir können<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30949"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologien</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30950"><a href="https://e-dialog.group/at/kanaele/">Kanäle</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-kontaktbox-1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <main id="content" class="site-main" role="main"> <div class="page-content"> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/techniken-fur-ein-effizientes-tracking-setup-leitfaden/">Techniken für ein effizientes Tracking-Setup – Leitfaden</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/techniken-fur-ein-effizientes-tracking-setup-leitfaden/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Techniken für ein effizientes Tracking-Setup - Leitfaden" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-effizientes-tracking-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Guide möchte ich Ihnen einige Gedankenanstöße für ein effizientes Google Tag Manager Setup vermitteln. Die Schilderung der Techniken in diesem Artikel ist eher übergeordneter Natur und geht nicht zu sehr ins Detail. Dem Leser soll vor allem ein Gespür für effizientes Arbeiten in dieser Domäne vermittelt werden. Der Text setzt ein minimales Verständnis […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/tipps-tricks-bei-gtm-versionskonflikten/">Tipps & Tricks bei GTM Versionskonflikten</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/tipps-tricks-bei-gtm-versionskonflikten/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog GTM Versionskonflikte" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/12/blog-gtm-versionskonflikte-1-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Tag Manager Workspace Probleme richtig beheben – leicht gemacht. Wir zeigen Ihnen, wie Sie die richtigen Einstellungen auswählen können, um Versionskonflikte auszuräumen. GTM Versionskonflikte lösen – Tipps & Tricks Beim Einsatz eines Tag Management Tools wie dem Google Tag Manager können verschiedene Situationen und Fehlermeldungen auftreten. Insbesondere bei der Zusammenarbeit innerhalb eines Teams, wenn […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/">Meta-Verifzierung für politische Werbung – ein Leitfaden</a></h2><a href="https://e-dialog.group/at/blog/social-media-advertising/meta-verifzierung-fur-politische-werbung-ein-leitfaden/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-300x161.png 300w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-768x412.png 768w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-1536x824.png 1536w, https://e-dialog.group/wp-content/uploads/2022/08/Meta-Verifzierung-für-politische-Werbung-1-2048x1098.png 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Werbetreibende, die Anzeigen schalten, müssen Wahlwerbung bzw. Werbung zu politisch oder gesellschaftlich relevanten Themen in der EU in der Anzeigenerstellung als solche identifizieren (Allgemeine Infos von Meta). Hierzu müssen folgende Bedingungen erfüllt sein: 1. Schritt – Vorbereitung: Persönliches Meta-Profil authentifizieren Alle Werber:innen, die mit den politischen Ads (und deren Kampagnen & Ad Groups) arbeiten möchten, […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/">Traffic Spitzen und Server Side GTM</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/traffic-spitzen-und-server-side-gtm/"><img width="800" height="429" src="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg" class="attachment-large size-large wp-post-image" alt="Blog Traffic Spitzen Server Side GTM" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1024x549.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-300x161.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-768x412.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-1536x824.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/07/Blog-Traffic-Spitzen-Server-Side-GTM-2048x1098.jpg 2048w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Häufig liest man, dass eine gewisse Anzahl an Minimum Instanzen bei einem Server Side GTM Setup mittels Cloud Run oder App Engine empfohlen wird. Als Grund dafür werden Traffic Spitzen genannt, welche bei einer langsamen Skalierung der Instanzen zu Datenverlust führen könnten. Gegen diesen Ansatz sprechen die laufenden Kosten, welche nicht genutzte Minimum Instanzen verursachen. […]</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/warum-sollte-ich-ein-tag-management-system-nutzen/">Warum sollte ich ein Tag Management System nutzen?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/warum-sollte-ich-ein-tag-management-system-nutzen/"><img width="800" height="420" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-1024x538.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-300x158.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS-768x403.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-TMS.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Im Onlinemarketing und speziell in der Webanalyse ist es unerlässlich, verschiedene Tags auf der Webseite auszugeben. Dieser Blogbeitrag zeigt, wie Sie mit einem Tag Management System (kurz TMS) den Überblick behalten.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/safari-itp-2-1-wie-beeinflusst-das-mein-tracking/">Safari ITP 2.1: Wie beeinflusst das mein Tracking?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/safari-itp-2-1-wie-beeinflusst-das-mein-tracking/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190320-Cookielaufzeut-in-Safari.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Das neue Update sieht vor, clientseitige 1st Party Cookies nur mehr für 7 Tage zu speichern. Wir zeigen welche Auswirkung das auf Ihr Tracking hat und was Sie dagegen tun können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/">Ausschluss von URL Parametern vor der Datenerfassung in Google Analytics</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/ausschluss-von-url-parametern-vor-der-datenerfassung-in-google-analytics/"><img width="800" height="616" src="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-1024x788.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter-768x591.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/190208-URL-Parameter.png 1040w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>In diesem Blogbeitrag erklären wir, wie Sie spezifische URL Parameter vor der Datenerfassung in Google Analytics ausschließen.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/itp-conversions-unabhangig-vom-browser-richtig-messen/">ITP: Conversions unabhängig vom Browser richtig messen</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/itp-conversions-unabhangig-vom-browser-richtig-messen/"><img width="800" height="615" src="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild-300x231.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Blog-Conversion-Linker-Teaserbild-768x590.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Die Intelligent Tracking Prevention (ITP) führt dazu, dass fast keine AdWords und DoubleClick Conversions im Safari gezählt werden. Wir zeigen, was Sie dagegen machen können.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/google-firebase-analytics-so-funktioniert-app-tracking-neu/">Google Firebase Analytics » So funktioniert App Tracking NEU</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/google-firebase-analytics-so-funktioniert-app-tracking-neu/"><img width="800" height="410" src="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1.png" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1.png 800w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1-300x154.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/firebase-analytics-logo-1-768x394.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></a><p>Google Firebase ist die neue, integrierte Mobile Development Suite für Android, iOS und Web Apps: Damit können Apps einfacher den je entwickelt und erfolgreich wie nie zuvor gemacht werden.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/welche-reports-und-insights-bringt-app-tracking-mit-google-analytics/">Welche Reports und Insights bringt App Tracking mit Google Analytics?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/welche-reports-und-insights-bringt-app-tracking-mit-google-analytics/"><img width="150" height="150" src="https://e-dialog.group/wp-content/uploads/2022/02/large_3128330968_0.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Google Analytics bietet eine Vielzahl hervorragender Reports im Bereich "App Tracking". Welche das sind und welche wertvollen Insights daraus abgeleitet werden können, zeigt dieser ausführliche Beitrag.</p> </article> <article class="post"> <h2 class="entry-title"><a href="https://e-dialog.group/at/blog/digital-analytics/app-tracking-mit-google-analytics-wie-geht-das/">App Tracking mit Google Analytics: Wie geht das?</a></h2><a href="https://e-dialog.group/at/blog/digital-analytics/app-tracking-mit-google-analytics-wie-geht-das/"><img width="150" height="150" src="https://e-dialog.group/wp-content/uploads/2022/02/large_3128330968.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" /></a><p>Der Einsatz von Google Analytics zur Analyse des Nutzerverhaltens auf Websites ist mittlerweile überall auf der Welt gang und gäbe. Aber kann man mit Google Analytics auch seine iOS oder Android App tracken? 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