</ iframe > </noscript> <!-- End Google Tag Manager (noscript) --> <div data-rocket-location-hash="a69cb08f51bb53d0b67845effce61cf5" data-elementor-type="header" data-elementor-id="5062" class="elementor elementor-5062 elementor-location-header" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-62d67729 elementor-section-height-min-height mwd-menu-home elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle elementor-invisible" data-id="62d67729" data-element_type="section" data-settings="{"sticky":"top","sticky_effects_offset":3,"animation":"fadeIn","sticky_effects_offset_tablet":3,"sticky_on":["desktop","tablet_extra","tablet","mobile"],"sticky_offset":0}"> <div data-rocket-location-hash="82f6c6a00e9a86a2eaa3cc6e8d136714" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31be865c" data-id="31be865c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-552c980a elementor-widget elementor-widget-image" data-id="552c980a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-5066" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-logo.svg" class="attachment-full size-full wp-image-5066" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-80a38b8" data-id="80a38b8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27c28c5f eael_advanced_menu_hamburger_disable_selected_menu_hide eael-advanced-menu--stretch eael-hamburger--tablet elementor-widget elementor-widget-eael-advanced-menu" data-id="27c28c5f" data-element_type="widget" id="advancedmenue" data-widget_type="eael-advanced-menu.default"> <div class="elementor-widget-container"> <style> @media screen and (max-width: 1024px) { .eael-hamburger--tablet { .eael-advanced-menu-horizontal, .eael-advanced-menu-vertical { display: none; } } .eael-hamburger--tablet { .eael-advanced-menu-container .eael-advanced-menu-toggle { display: block; } } } </style> <div data-hamburger-icon="<i aria-hidden="true" class="fas fa-bars"></i>" data-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" data-dropdown-indicator-class="<i aria-hidden="true" class="fas fa-angle-down"></i>" class="eael-advanced-menu-container eael-advanced-menu-align-right eael-advanced-menu-dropdown-align-left" data-hamburger-breakpoints="{"mobile":"Mobile Portrait (> 767px)","tablet":"Tablet Portrait (> 1024px)","tablet_extra":"Tablet Landscape (> 1200px)","desktop":"Desktop (> 2400px)","none":"None"}" data-hamburger-device="tablet"> <ul id="menu-hauptmenu" class="eael-advanced-menu eael-advanced-menu-dropdown-animate-to-top eael-advanced-menu-indicator eael-advanced-menu-horizontal"><li id="menu-item-1792" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Leistungen</a> <ul class="sub-menu"> <li id="menu-item-36963" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Digitale Werbung <br> & Kreation</a> <ul class="sub-menu"> <li id="menu-item-3459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li id="menu-item-1794" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li id="menu-item-3461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li id="menu-item-3558" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li id="menu-item-3559" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li id="menu-item-3560" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li id="menu-item-36964" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Analyse, Strategie <br> & Innovation</a> <ul class="sub-menu"> <li id="menu-item-51958" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/at/digital-business-consulting/">Digital Business Consulting</a></li> <li id="menu-item-3460" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li id="menu-item-3462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li id="menu-item-3463" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li id="menu-item-5334" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li id="menu-item-32318" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li id="menu-item-30951" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologie <br> & Lizenzen</a></li> </ul> </li> <li id="menu-item-60703" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60703"><a href="#">REFERENZEN</a> <ul class="sub-menu"> <li id="menu-item-30944" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li id="menu-item-60704" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60704"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> </ul> </li> <li id="menu-item-1793" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">KNOW-HOW</a> <ul class="sub-menu"> <li id="menu-item-30948" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li id="menu-item-55092" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/at/news/">News</a></li> <li id="menu-item-30945" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> <li id="menu-item-30943" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li id="menu-item-60641" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/at/newsletter-anmeldung/">Newsletter</a></li> </ul> </li> <li id="menu-item-3504" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind</a> <ul class="sub-menu"> <li id="menu-item-19896" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li id="menu-item-19897" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li id="menu-item-19898" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li id="menu-item-30953" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul> </li> </ul> <button class="eael-advanced-menu-toggle"> <i aria-hidden="true" class="fas fa-bars"></i> </button> </div> </div> </div> <div class="elementor-element elementor-element-0e794f6 elementor-widget elementor-widget-shortcode" data-id="0e794f6" data-element_type="widget" data-widget_type="shortcode.default"> <div class="elementor-widget-container"> <div class="elementor-shortcode"><div id="mwd-main-navigation"><div id="mobile-ui-btn-bar"><img width="37" height="29" class="burger" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2029'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg"><noscript><img width="37" height="29" class="burger" src="https://e-dialog.group/wp-content/themes/e-dialog/img/bars.svg" alt="menue"></noscript><img width="37" height="37" class="close" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="menue" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg"><noscript><img width="37" height="37" class="close" src="https://e-dialog.group/wp-content/themes/e-dialog/img/close.svg" alt="menue"></noscript></div><div id="mobile-ui-footer"><a href="https://e-dialog.group/at/kontakt/" target="">Kontakt</a><div class="social-media"><a target="_blank" href="https://de-de.facebook.com/edialog.at/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="facebook" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/facebook.svg" alt="facebook"></noscript></a><a target="_blank" href="https://twitter.com/e_dialog"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="twitter" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/twitter.svg" alt="twitter"></noscript></a><a target="_blank" href="https://www.instagram.com/e_dialog/"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="instagram" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/instagram.svg" alt="instagram"></noscript></a><a target="_blank" href="https://at.linkedin.com/company/e-dialog_2"><img width="37" height="37" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2037%2037'%3E%3C/svg%3E" alt="linkedin" data-lazy-src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg"><noscript><img width="37" height="37" src="https://e-dialog.group/wp-content/themes/e-dialog/img/socialmedia/linkedin.svg" alt="linkedin"></noscript></a></div></div><ul id="mwd-main-navigation-menu" class="mwd-main-navigation-menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1792"><a href="#">Leistungen<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36963"><a href="https://e-dialog.group/at/bessere-kampagnen/">Digitale Werbung <br> & Kreation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3459"><a href="/bessere-kampagnen/#holistic-cross-channel-campaigns">Holistic Cross-Channel-Campaigns</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1794"><a href="/bessere-kampagnen/#programmatic-display-video-everything">Programmatic Display, Video & Everything</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3461"><a href="/bessere-kampagnen/#social-media-advertising">Social Media Advertising</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3558"><a href="/bessere-kampagnen/#search-engine-advertising">Search Engine Advertising (SEA)</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3559"><a href="/bessere-kampagnen/#creativity">Creative</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3560"><a href="/bessere-kampagnen/#marketing-automation">Marketing Automation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-36964"><a href="https://e-dialog.group/at/daten-nutzen/">Analyse, Strategie <br> & Innovation<span class="menu-item-arrow"></span></a> <ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-51958"><a href="https://e-dialog.group/at/digital-business-consulting/">Digital Business Consulting</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3460"><a href="/daten-nutzen/#digital-analytics">Digital Analytics</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3462"><a href="/daten-nutzen/#consent-management">Consent Management</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-3463"><a href="/daten-nutzen/#datascience-ai-in-marketing-and-retail">Datascience & AI in Marketing and Retail</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-5334"><a href="/daten-nutzen/#attribution-mmm">Attribution & MMM</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-32318"><a href="/daten-nutzen/#ux-testing-personalisation">UX, Testing & Personalisation</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30951"><a href="https://e-dialog.group/at/technologien/">Technologie <br> & Lizenzen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60703"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30944"><a href="https://e-dialog.group/at/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60704"><a href="https://e-dialog.group/at/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1793"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30948"><a href="https://e-dialog.group/at/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55092"><a href="https://e-dialog.group/at/news/">News</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30945"><a href="https://e-dialog.group/at/blog/">Blogartikel</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30943"><a href="https://e-dialog.group/at/whitepaper-ubersicht/">Whitepaper</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60641"><a href="https://e-dialog.group/at/newsletter-anmeldung/">Newsletter</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3504"><a href="#">Wir sind<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19896"><a href="https://e-dialog.group/at/kontakt/">Kontakte und Standorte</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19897"><a href="https://e-dialog.group/at/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-19898"><a href="https://e-dialog.group/at/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-30953"><a href="https://e-dialog.group/at/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/at/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Marketing Automation</span> <span class="arrow">></span> <span class="child">Newsletter öffne dich: 11 Tipps wie Sie mit effektiveren Betreffzeilen Ihre Öffnungsraten steigern</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/betreffzeile.png" data-rocket-location-hash="9a997b0f0a0cc3c7d66f984c6e499783" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Newsletter öffne dich: 11 Tipps wie Sie mit effektiveren Betreffzeilen Ihre Öffnungsraten steigern</h1><p class="author">von Sabine Vukits</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">16. Februar 2015</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 4</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Zwei Dinge stehen fest: einen Newsletter zu erstellen kostet Zeit und die passende Betreffzeile für ein Mailing bzw. einen Newsletter zu finden, ist keine einfache Aufgabe. Die Empfänger entscheiden allerdings innerhalb weniger Sekunden, ob das Mail geöffnet wird oder nicht. Daher sollten Sie sich die Zeit nehmen, diesen Artikel zu lesen und die Tipps bei der Formulierung Ihrer nächsten Newsletter-Betreffs beachten.</p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Marketing Automation</div><p><p>Von klassischen Newsletter Kampagnen zu automatisierten, hochgradig personalisierten Nachrichten - mit der richtigen Strategie wird der Kanal E-Mail zum Performance-Hit! </p> </p><a href="/bessere-kampagnen/#marketing-automation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="5aa0d414cb40d1dc6f85e150180fa437" data-elementor-type="wp-post" data-elementor-id="25537" class="elementor elementor-25537" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-512fbed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="512fbed8" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-590d35b0" data-id="590d35b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5a315203 elementor-widget elementor-widget-heading" data-id="5a315203" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Der erste Eindruck zählt</h3> </div> </div> <div class="elementor-element elementor-element-2a4a0d18 elementor-widget elementor-widget-text-editor" data-id="2a4a0d18" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Empfänger Ihres Newsletters sehen auf den ersten Blick nicht nur Ihre Betreffzeile, sondern auch Ihren Absendernamen. Beachten Sie daher, dass Sie Ihren Firmennamen nicht auch noch in die Betreffzeile einbauen, er ist ohnehin schon in Ihrem Absendernamen enthalten.</p> </div> </div> <div class="elementor-element elementor-element-d8dab97 elementor-widget elementor-widget-text-editor" data-id="d8dab97" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Positives Bsp.: </strong><br />Absendername: e-dialog | Online Marketing Beratung<br />Betreff: Steigern Sie Ihre KPIs bei gleichem Budget!</p> </div> </div> <div class="elementor-element elementor-element-109c76a elementor-widget elementor-widget-text-editor" data-id="109c76a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Negatives Bsp.:</strong><br />Absendername: e-dialog | Online Marketing Beratung<br />Betreff: Steigern Sie mit e-dialog Ihre KPIs bei gleichem Budget!</p><p>Die Betreffzeile wird in unserem Negativ-Beispiel nur unnötig in die Länge gezogen. Wichtige Teile sind zu weit hinten und werden so vom Empfänger womöglich übersehen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-8b5a11c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="8b5a11c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9178100" data-id="9178100" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9cf49f0 elementor-widget elementor-widget-heading" data-id="9cf49f0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Das Wichtigste zuerst</h3> </div> </div> <div class="elementor-element elementor-element-74aa0cf elementor-widget elementor-widget-text-editor" data-id="74aa0cf" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wie so oft gilt dieser Grundsatz auch beim Betreff in Ihrem Newsletter. Sie haben zu wenig Platz in Ihrer Betreffzeile, um mit der wichtigen Meldung erst am Ende herauszurücken. Das heißt: Einmalige Angebote & Infos mit wichtigem Nutzen nach vorne, Zusatzinfos nach hinten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-90edf94 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="90edf94" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a937ed5" data-id="a937ed5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-85d01f7 elementor-widget elementor-widget-heading" data-id="85d01f7" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Kurz & knapp</h3> </div> </div> <div class="elementor-element elementor-element-39aabe2 elementor-widget elementor-widget-text-editor" data-id="39aabe2" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Viele Newsletter-Verfasser tendieren dazu im Betreff alles erwähnen zu wollen, was auch im Newsletter vorkommt. Als Faustregel gilt: verwenden Sie max. etwa 50 Zeichen. Technisch gesehen gibt es keine Probleme, wenn die Betreff-Zeile länger ist. Was sich allerdings als Problem erweisen kann, ist, dass viele Clients die Betreff-Zeile nicht vollständig anzeigen und das Ende für den Empfänger gar nicht lesbar ist.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-0e48c08 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="0e48c08" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aba39e5" data-id="aba39e5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-38ef913 elementor-widget elementor-widget-heading" data-id="38ef913" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">4. Nutzen vermitteln & neugierig machen</h3> </div> </div> <div class="elementor-element elementor-element-a4baaa6 elementor-widget elementor-widget-text-editor" data-id="a4baaa6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Warum sollte ein Empfänger, der hunderte von Mails täglich erhält, gerade Ihren Newsletter öffnen? Ist kein Nutzen in der Botschaft Ihres Betreffs versteckt, wird der Empfänger es vermutlich auch nicht tun. Warum auch. Einen Nutzen und damit Mehrwert erfährt der Empfänger jedenfalls nicht dann, wenn der Betreff „Newsletter 02/2015“ oder „Sondernewsletter der Firma x“ lautet.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-bdb3984 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="bdb3984" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-448fbac" data-id="448fbac" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-555d895 elementor-widget elementor-widget-heading" data-id="555d895" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">5. Abwechslung</h3> </div> </div> <div class="elementor-element elementor-element-c44295a elementor-widget elementor-widget-text-editor" data-id="c44295a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nicht neugierig, sondern wohl eher gelangweilt wird ein Empfänger reagieren, wenn er in all Ihren Newslettern immer denselben Betreff, wenn auch mit geringen Änderungen, vorfindet. „Die besten Angebote im März“, „Die günstigsten Angebote des Sommers“ sind eintönig und lassen die Öffnungsrate mit der Zeit langsam aber sicher sinken.</p> </div> </div> <div class="elementor-element elementor-element-283a181 elementor-widget elementor-widget-image" data-id="283a181" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="600" height="129" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20129'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22789" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/gleicher-betreff.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/gleicher-betreff-300x65.png 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/gleicher-betreff.png" /><noscript><img fetchpriority="high" decoding="async" width="600" height="129" src="https://e-dialog.group/wp-content/uploads/2022/02/gleicher-betreff.png" class="attachment-large size-large wp-image-22789" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/gleicher-betreff.png 600w, https://e-dialog.group/wp-content/uploads/2022/02/gleicher-betreff-300x65.png 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f1231b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f1231b3" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed7d6b5" data-id="ed7d6b5" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-27a6c47 elementor-widget elementor-widget-heading" data-id="27a6c47" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">6. Dringlichkeit vermitteln </h3> </div> </div> <div class="elementor-element elementor-element-0252059 elementor-widget elementor-widget-text-editor" data-id="0252059" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>„Nur noch kurze Zeit“ oder „nur 100 Stück“ in Kombination mit einer speziellen Aktion machen Ihre Produkte zu einem knappen Gut. Oft können kleine Worte bereits einen großen Unterschied ausmachen. Verpacken Sie doch einmal die Wörter „jetzt“ oder „heute“ in Ihren Betreffzeilen und schaffen Sie so das Gefühl einer zeitlichen Einschränkung.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-94edec1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="94edec1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-998982f" data-id="998982f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-cc20238 elementor-widget elementor-widget-heading" data-id="cc20238" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">7. Am Boden bleiben</h3> </div> </div> <div class="elementor-element elementor-element-d97c371 elementor-widget elementor-widget-text-editor" data-id="d97c371" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Bei all den guten Ratschlägen, ist es dennoch immer wichtig am Boden zu bleiben. Versprechen Sie in Ihren Betreffzeilen nichts, was Sie am Ende nicht halten können. Es ist nichts unbefriedigender für einen Newsletter-Empfänger, als nach einer spannenden Betreffzeile im Mailing nicht das zu finden, was einem zugesagt wurde.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-67abea1 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="67abea1" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3eeb419" data-id="3eeb419" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-b22857d elementor-widget elementor-widget-heading" data-id="b22857d" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">8. Spam Formulierungen vermeiden</h3> </div> </div> <div class="elementor-element elementor-element-ea2bdac elementor-widget elementor-widget-text-editor" data-id="ea2bdac" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Tabu in Mailings und Newslettern sind Begriffe und Phrasen, die von den Spam-Filtern der Clients abgefangen werden könnten. Dazu zählen zB „supergünstig“ bzw. auch mehrere aufeinander folgende Ausrufezeichen in Kombination mit Phrasen wie “einmalige Chance” oder „Lust auf Schnäppchen“. Rechtschreibfehler und die Verkündung unerwarteter Spitzengewinne sprechen auch nicht gerade für Vertrauenswürdigkeit. In diesen Fällen steigt die Wahrscheinlichkeit, dass sich der Spamfilter einschaltet und die E-Mail erst gar nicht wie gewünscht in der Inbox der Empfänger landet.</p> </div> </div> <div class="elementor-element elementor-element-a3c8add elementor-widget elementor-widget-image" data-id="a3c8add" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="765" height="122" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20765%20122'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22790" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/spam-mails_0.png 765w, https://e-dialog.group/wp-content/uploads/2022/02/spam-mails_0-300x48.png 300w" data-lazy-sizes="(max-width: 765px) 100vw, 765px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/spam-mails_0.png" /><noscript><img decoding="async" width="765" height="122" src="https://e-dialog.group/wp-content/uploads/2022/02/spam-mails_0.png" class="attachment-large size-large wp-image-22790" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/spam-mails_0.png 765w, https://e-dialog.group/wp-content/uploads/2022/02/spam-mails_0-300x48.png 300w" sizes="(max-width: 765px) 100vw, 765px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f7223ff elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f7223ff" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e43c31e" data-id="e43c31e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-01e54a2 elementor-widget elementor-widget-heading" data-id="01e54a2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">9. Aktionen, Gutscheine, Gewinnspiele</h3> </div> </div> <div class="elementor-element elementor-element-fa1e3e3 elementor-widget elementor-widget-text-editor" data-id="fa1e3e3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Nicht zu oft und zu provokant um im Spam Ordner zu landen, kann Ihnen die Erwähnung von Aktionen, Rabatten, Gutscheinen, Gewinnspielen etc. zu höheren Öffnungsraten verhelfen. Wichtig dabei ist es keine Spam Formulierungen wie in Pkt. 8 erwähnt zu verletzen und das zu halten, was im Betreff vorhergesagt wurde.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-6d81983 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6d81983" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f55010" data-id="1f55010" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-d92a475 elementor-widget elementor-widget-heading" data-id="d92a475" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">10. Testen, testen, testen</h3> </div> </div> <div class="elementor-element elementor-element-ea571e5 elementor-widget elementor-widget-text-editor" data-id="ea571e5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Wichtig ist es bei JEDEM Versand – mit ausreichend Empfängern – einen A/B Test durchzuführen. Dazu bietet sich oftmals die Betreffzeile an. In einem Unternehmen funktioniert Betreff A besser, in einem anderen Betreff B. Abhängig von Zielgruppe und Versandzeitpunkt gilt es demnach für sein Unternehmen herauszufinden und stetig zu testen, was bei den eigenen Lesern ankommt und was nicht.</p> </div> </div> <div class="elementor-element elementor-element-c1a3143 elementor-widget elementor-widget-image" data-id="c1a3143" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="800" height="104" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20104'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22791" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/betreff-test.png 880w, https://e-dialog.group/wp-content/uploads/2022/02/betreff-test-300x39.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/betreff-test-768x99.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/betreff-test.png" /><noscript><img loading="lazy" decoding="async" width="800" height="104" src="https://e-dialog.group/wp-content/uploads/2022/02/betreff-test.png" class="attachment-large size-large wp-image-22791" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/betreff-test.png 880w, https://e-dialog.group/wp-content/uploads/2022/02/betreff-test-300x39.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/betreff-test-768x99.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-177629d elementor-widget elementor-widget-text-editor" data-id="177629d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Kleines Ratequiz: Was denken Sie: Welcher Betreff hat bei diesem Test gewonnen? Die Antwort steht am Ende des Blog-Artikels. 😉</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-3d95a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3d95a49" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-300edc1" data-id="300edc1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ce38c38 elementor-widget elementor-widget-heading" data-id="ce38c38" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">11. Personalisierung</h3> </div> </div> <div class="elementor-element elementor-element-2c21cda elementor-widget elementor-widget-text-editor" data-id="2c21cda" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sprechen Sie Ihre Empfänger auch im Betreff persönlich an. Hierbei gibt es allerdings zwei wichtige Grundregeln zu beachten: 1. Ihre Daten müssen top gepflegt sein und 2. müssen Sie Personalisierung im Betreff immer mit Maß und Ziel betreiben.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fc8c352 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fc8c352" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6075de4" data-id="6075de4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-72ea019 elementor-widget elementor-widget-text-editor" data-id="72ea019" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>All diese Tipps sind nicht zu einem Gesamtprodukt zu vereinheitlichen mit dem Sie, wenn Sie alles anwenden, garantiert immer den besten Betreff schreiben. Um herauszufinden, was für Ihr Unternehmen und Ihre Zielgruppe das Beste ist, müssen Sie Ihre E-Mails laufend analysieren, testen und optimieren. Zeit, die Sie nicht haben?</p> </div> </div> <div class="elementor-element elementor-element-ded5428 elementor-widget elementor-widget-heading" data-id="ded5428" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wir helfen Ihnen dabei. Kontaktieren Sie uns einfach via <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> <div class="elementor-element elementor-element-db69e36 elementor-widget elementor-widget-text-editor" data-id="db69e36" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>PS: Beim Betreff-Test hat die Version “Ihre Abo-Rechnung kostenlos als PDF!” gewonnen.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/at/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> <article class="c-post-types__entry post-28155 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="404" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20404'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png" /><noscript><img width="768" height="404" src="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-768x404.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1-300x158.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/Kopie-von-Blog-Beitragsbild-2-1.png 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/"> Lead Nurturing – 7 Möglichkeiten, um Ihre Kundendaten anzureichern </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/ux-testing-personalisation/lead-nurturing-7-moglichkeiten-um-ihre-kundendaten-anzureichern/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-28130 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20512'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1.jpg 1920w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg" /><noscript><img width="768" height="512" src="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Online-1-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/"> E-Mail Marketing: Was Sie dürfen und was nicht – 10 Use Cases </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/e-mail-marketing-was-sie-durfen-und-was-nicht-10-use-cases/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-28123 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/qualitativ-hochwertige-e-mail-adressen-generieren/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20512'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren.jpg 1920w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-768x512.jpg" /><noscript><img width="768" height="512" src="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-768x512.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/Qualitativ-hochwertige-E-Mail-Adressen-generieren.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/qualitativ-hochwertige-e-mail-adressen-generieren/"> Qualitativ hochwertige E-Mail Adressen generieren </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/qualitativ-hochwertige-e-mail-adressen-generieren/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-28074 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/das-ende-der-offnungs-rate-wie-sich-das-ios-15-update-auf-ihr-e-mail-marketing-auswirken-wird/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="512" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20512'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-2048x1365.jpg 2048w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-768x512.jpg" /><noscript><img width="768" height="512" src="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-768x512.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-1536x1024.jpg 1536w, https://e-dialog.group/wp-content/uploads/2022/02/iphone-410324-1-2048x1365.jpg 2048w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/das-ende-der-offnungs-rate-wie-sich-das-ios-15-update-auf-ihr-e-mail-marketing-auswirken-wird/"> Das Ende der Öffnungs-Rate? Wie sich das iOS 15 Update auf Ihr E-Mail Marketing auswirken wird </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/das-ende-der-offnungs-rate-wie-sich-das-ios-15-update-auf-ihr-e-mail-marketing-auswirken-wird/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-28059 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/e-mail-betreffzeile-optimieren-10-tipps-fur-effektive-betreffs-mit-beispielen/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="430" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20430'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-768x430.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-300x168.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1.png 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-768x430.png" /><noscript><img width="768" height="430" src="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-768x430.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-768x430.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1-300x168.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/email-3249062-1.png 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/e-mail-betreffzeile-optimieren-10-tipps-fur-effektive-betreffs-mit-beispielen/"> E-Mail Betreffzeile optimieren: 10 Tipps für effektive Betreffs mit Beispielen </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/e-mail-betreffzeile-optimieren-10-tipps-fur-effektive-betreffs-mit-beispielen/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-26010 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/personalisiertes-mailing-so-wird-ihr-newsletter-fur-ihre-leser-relevant/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="518" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20518'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-768x518.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-300x202.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung.jpg 1015w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-768x518.jpg" /><noscript><img width="768" height="518" src="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-768x518.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-768x518.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung-300x202.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/E-Mail-Marketing-Individualisierung.jpg 1015w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/personalisiertes-mailing-so-wird-ihr-newsletter-fur-ihre-leser-relevant/"> Personalisiertes Mailing » So wird Ihr Newsletter für Ihre Leser relevant </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/personalisiertes-mailing-so-wird-ihr-newsletter-fur-ihre-leser-relevant/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25954 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/6-erste-schritte-zur-perfektion-im-e-mail-marketing/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="545" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20545'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-768x545.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-300x213.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit.jpg 1024w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-768x545.jpg" /><noscript><img width="768" height="545" src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-768x545.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-768x545.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit-300x213.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Advanced-Kit.jpg 1024w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/6-erste-schritte-zur-perfektion-im-e-mail-marketing/"> 6 erste Schritte zur Perfektion im E-Mail Marketing </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/6-erste-schritte-zur-perfektion-im-e-mail-marketing/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25903 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/7-absolute-must-haves-im-e-mail-marketing/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="551" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20551'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-768x551.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-300x215.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-1024x734.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit.png 1116w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-768x551.png" /><noscript><img width="768" height="551" src="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-768x551.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-768x551.png 768w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-300x215.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit-1024x734.png 1024w, https://e-dialog.group/wp-content/uploads/2022/02/EMM-Starter-Kit.png 1116w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/7-absolute-must-haves-im-e-mail-marketing/"> 7 absolute “Must-Haves” im E-Mail Marketing </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/7-absolute-must-haves-im-e-mail-marketing/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25710 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/opt-in-prozess-single-oder-double-opt-in-beim-newsletter/"> <div class="c-post-types__entry-thumbnail"> <img width="768" height="444" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20444'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-300x173.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg 1000w" data-lazy-sizes="(max-width: 768px) 100vw, 768px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg" /><noscript><img width="768" height="444" src="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-768x444.jpg 768w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn-300x173.jpg 300w, https://e-dialog.group/wp-content/uploads/2022/02/Beitragsbild-Single-vs-Double-OptIn.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/opt-in-prozess-single-oder-double-opt-in-beim-newsletter/"> Opt-In Prozess » Single oder Double Opt-In beim Newsletter </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/opt-in-prozess-single-oder-double-opt-in-beim-newsletter/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25744 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/optin-layer-%e2%89%a0-optin-layer/"> <div class="c-post-types__entry-thumbnail"> <img width="172" height="246" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20172%20246'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/baumax_optin_layer1.png" /><noscript><img width="172" height="246" src="https://e-dialog.group/wp-content/uploads/2022/02/baumax_optin_layer1.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/optin-layer-%e2%89%a0-optin-layer/"> OptIn Layer ≠ OptIn Layer </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/optin-layer-%e2%89%a0-optin-layer/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25649 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/die-4-wichtigsten-e-mail-marketing-kennzahlen-wie-sie-diese-verbessern/"> <div class="c-post-types__entry-thumbnail"> <img width="332" height="283" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20332%20283'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png 332w, https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen-300x256.png 300w" data-lazy-sizes="(max-width: 332px) 100vw, 332px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png" /><noscript><img width="332" height="283" src="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen.png 332w, https://e-dialog.group/wp-content/uploads/2022/02/4-wichtigsten-E-Mail-Marketing-Kennzahlen-300x256.png 300w" sizes="(max-width: 332px) 100vw, 332px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/die-4-wichtigsten-e-mail-marketing-kennzahlen-wie-sie-diese-verbessern/"> Die 4 wichtigsten E-Mail Marketing Kennzahlen + wie Sie diese verbessern </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/die-4-wichtigsten-e-mail-marketing-kennzahlen-wie-sie-diese-verbessern/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25423 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/tipps-fur-die-auswahl-eines-e-mail-marketing-tools/"> <div class="c-post-types__entry-thumbnail"> <img width="408" height="392" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20408%20392'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl-300x288.jpg 300w" data-lazy-sizes="(max-width: 408px) 100vw, 408px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg" /><noscript><img width="408" height="392" src="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/e-mail-matrix_auswahl-300x288.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/tipps-fur-die-auswahl-eines-e-mail-marketing-tools/"> Tipps für die Auswahl eines E-Mail-Marketing Tools </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/tipps-fur-die-auswahl-eines-e-mail-marketing-tools/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25312 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/totgesagte-leben-langer-warum-e-mail-marketing-so-effektiv-ist/"> <div class="c-post-types__entry-thumbnail"> <img width="604" height="422" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20604%20422'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png 604w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist-300x210.png 300w" data-lazy-sizes="(max-width: 604px) 100vw, 604px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png" /><noscript><img width="604" height="422" src="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist.png 604w, https://e-dialog.group/wp-content/uploads/2022/02/Warum-E-Mail-Marketing-so-effektiv-ist-300x210.png 300w" sizes="(max-width: 604px) 100vw, 604px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/totgesagte-leben-langer-warum-e-mail-marketing-so-effektiv-ist/"> Totgesagte leben länger: Warum E-Mail Marketing so effektiv ist </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/totgesagte-leben-langer-warum-e-mail-marketing-so-effektiv-ist/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25242 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/kundenbindung-durch-eine-erfolgreiche-e-mail-willkommenskampagne-steigern/"> <div class="c-post-types__entry-thumbnail"> <img width="220" height="146" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20220%20146'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/willkommen_matte1.jpg" /><noscript><img width="220" height="146" src="https://e-dialog.group/wp-content/uploads/2022/02/willkommen_matte1.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/kundenbindung-durch-eine-erfolgreiche-e-mail-willkommenskampagne-steigern/"> Kundenbindung durch eine erfolgreiche E-Mail-Willkommenskampagne steigern </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/kundenbindung-durch-eine-erfolgreiche-e-mail-willkommenskampagne-steigern/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25100 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/newsletter-a-b-testing-so-erreichen-sie-hohere-offnungs-klickraten/"> <div class="c-post-types__entry-thumbnail"> <img width="382" height="357" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20382%20357'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg 382w, https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing-300x280.jpg 300w" data-lazy-sizes="(max-width: 382px) 100vw, 382px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg" /><noscript><img width="382" height="357" src="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing.jpg 382w, https://e-dialog.group/wp-content/uploads/2022/02/Newsletter-AB-Testing-300x280.jpg 300w" sizes="(max-width: 382px) 100vw, 382px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/newsletter-a-b-testing-so-erreichen-sie-hohere-offnungs-klickraten/"> Newsletter A/B Testing: So erreichen Sie höhere Öffnungs- & Klickraten </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/newsletter-a-b-testing-so-erreichen-sie-hohere-offnungs-klickraten/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25103 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/buchvorstellung-trojanisches-marketing-ii/"> <div class="c-post-types__entry-thumbnail"> <img width="78" height="100" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2078%20100'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/trojanisches_marketing_bild.jpg" /><noscript><img width="78" height="100" src="https://e-dialog.group/wp-content/uploads/2022/02/trojanisches_marketing_bild.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/buchvorstellung-trojanisches-marketing-ii/"> Buchvorstellung: Trojanisches Marketing II </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/buchvorstellung-trojanisches-marketing-ii/"> MEHR LESEN </a> </div> </div> </article> <article class="c-post-types__entry post-25042 post type-post swiper-slide"> <div class="c-post-types__entry-card"> <a class="c-post-types__entry-thumbnail-link" href="https://e-dialog.group/at/blog/marketing-automation/best-practice-opt-out-seite-von-fab/"> <div class="c-post-types__entry-thumbnail"> <img width="600" height="191" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20191'%3E%3C/svg%3E" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0-300x96.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg" /><noscript><img width="600" height="191" src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg" class="attachment-medium_large size-medium_large wp-post-image" alt="" decoding="async" srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0-300x96.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> <div class="c-post-types__entry-badge c-post-types__entry-badge--category"> Marketing Automation </div> </a> <div class="c-post-types__entry-text"> <h3 class="c-post-types__entry-title"> <a href="https://e-dialog.group/at/blog/marketing-automation/best-practice-opt-out-seite-von-fab/"> Best Practice Opt-Out Seite von fab </a> </h3> <a class="c-post-types__entry-read-more" href="https://e-dialog.group/at/blog/marketing-automation/best-practice-opt-out-seite-von-fab/"> MEHR LESEN </a> </div> </div> </article> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-elementor-type="footer" data-elementor-id="1986" class="elementor elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section elementor-top-section elementor-element elementor-element-80bdb4f mwd-footer elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="80bdb4f" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21603a7" data-id="21603a7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-c62feec elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c62feec" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f292302" data-id="f292302" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-606cc4a elementor-widget elementor-widget-theme-site-logo elementor-widget-image" data-id="606cc4a" data-element_type="widget" data-widget_type="theme-site-logo.default"> <div class="elementor-widget-container"> <a href="https://e-dialog.group/at/"> <img width="236" height="59" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20236%2059'%3E%3C/svg%3E" class="attachment-full size-full wp-image-1784" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" /><noscript><img width="236" height="59" src="https://e-dialog.group/wp-content/uploads/2021/11/e-dialog-logo.svg" class="attachment-full size-full wp-image-1784" alt="" /></noscript> </a> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-16518b0" data-id="16518b0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-80d75de elementor-widget elementor-widget-heading" data-id="80d75de" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">TRUTH IN NUMBERS</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7e5650a elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7e5650a" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c15a520" data-id="c15a520" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eb37fd2 elementor-widget elementor-widget-heading" data-id="eb37fd2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">WIEN</p> </div> </div> <div class="elementor-element elementor-element-1c07966 elementor-widget elementor-widget-heading" data-id="1c07966" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Opernring 1 <br> 1010 Wien</p> </div> </div> <div class="elementor-element elementor-element-526bcb4 elementor-widget elementor-widget-heading" data-id="526bcb4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4313090909">+43 1 309 09 09</a></p> </div> </div> <div class="elementor-element elementor-element-8918758 elementor-widget elementor-widget-heading" data-id="8918758" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.at">kontakt@e-dialog.at</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-b9ed94d" data-id="b9ed94d" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5258832 elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget elementor-widget-heading" data-id="ae27dd1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-f717707" data-id="f717707" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-a1ba35e elementor-widget elementor-widget-heading" data-id="a1ba35e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8c9477b elementor-widget elementor-widget-heading" data-id="8c9477b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Fürstenwall 172 <br> 40217 Düsseldorf</p> </div> </div> <div class="elementor-element elementor-element-8171015 elementor-widget elementor-widget-heading" data-id="8171015" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-b7d5537 elementor-widget elementor-widget-heading" data-id="b7d5537" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-7c9fb08" data-id="7c9fb08" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-31747bd elementor-widget elementor-widget-heading" data-id="31747bd" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hamburg</p> </div> </div> <div class="elementor-element elementor-element-667f965 elementor-widget elementor-widget-heading" data-id="667f965" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Hohe Bleichen 8 <br> 20354 Hamburg</p> </div> </div> <div class="elementor-element elementor-element-f23cf74 elementor-widget elementor-widget-heading" data-id="f23cf74" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-3ce77f5 elementor-widget elementor-widget-heading" data-id="3ce77f5" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.de">kontakt@e-dialog.de</a></p> </div> </div> </div> </div> <div class="elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-3dd98dd" data-id="3dd98dd" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-66ddefe elementor-widget elementor-widget-heading" data-id="66ddefe" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Zürich</p> </div> </div> <div class="elementor-element elementor-element-56ced21 elementor-widget elementor-widget-heading" data-id="56ced21" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Ernst-Nobs-Platz 1 <br> 8004 Zürich </p> </div> </div> <div class="elementor-element elementor-element-eeb7efb elementor-widget elementor-widget-heading" data-id="eeb7efb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+41763363888">+41 76 3363 888</a></p> </div> </div> <div class="elementor-element elementor-element-b978e36 elementor-widget elementor-widget-heading" data-id="b978e36" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="mailto:kontakt@e-dialog.ch">kontakt@e-dialog.ch</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-ea2cecb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ea2cecb" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d8d05e0" data-id="d8d05e0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-066b5ca elementor-widget elementor-widget-heading" data-id="066b5ca" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Newsletter</p> </div> </div> <div class="elementor-element elementor-element-3ddd69c elementor-widget elementor-widget-text-editor" data-id="3ddd69c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Holen Sie sich unsere Online Marketing-Insights und Trends direkt in Ihr Postfach!</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3827f78" data-id="3827f78" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-9c8a17f elementor-widget elementor-widget-button" data-id="9c8a17f" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm" href="https://e-dialog.group/at/newsletter-anmeldung/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">Jetzt anmelden</span> </span> </a> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-71b6e2d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="71b6e2d" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d85d165" data-id="d85d165" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-296e467 elementor-widget elementor-widget-heading" data-id="296e467" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">© e-dialog 2022</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0dbce87" data-id="0dbce87" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1f6dd54 elementor-nav-menu__text-align-center elementor-nav-menu--dropdown-tablet elementor-widget elementor-widget-nav-menu" data-id="1f6dd54" data-element_type="widget" data-settings="{"layout":"horizontal","submenu_icon":{"value":"<i class=\"fas fa-caret-down\"><\/i>","library":"fa-solid"}}" data-widget_type="nav-menu.default"> <div class="elementor-widget-container"> <nav aria-label="Menu" class="elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none"> <ul id="menu-1-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2047"><a href="https://e-dialog.group/at/impressum/" class="elementor-item">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2046"><a href="https://e-dialog.group/at/datenschutz/" class="elementor-item">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54492"><a href="https://e-dialog.group/at/hinweisgeberschutz/" class="elementor-item">Hinweisgeberschutz</a></li> </ul> </nav> <nav class="elementor-nav-menu--dropdown elementor-nav-menu__container" aria-hidden="true"> <ul id="menu-2-1f6dd54" class="elementor-nav-menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2047"><a href="https://e-dialog.group/at/impressum/" class="elementor-item" tabindex="-1">Impressum</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2046"><a href="https://e-dialog.group/at/datenschutz/" class="elementor-item" tabindex="-1">Datenschutzerklärung</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-54492"><a href="https://e-dialog.group/at/hinweisgeberschutz/" class="elementor-item" tabindex="-1">Hinweisgeberschutz</a></li> </ul> </nav> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8fdeee2" data-id="8fdeee2" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e9a5ace elementor-shape-circle e-grid-align-right e-grid-align-tablet-center e-grid-align-mobile-center elementor-grid-0 elementor-widget elementor-widget-social-icons" data-id="e9a5ace" data-element_type="widget" data-widget_type="social-icons.default"> <div class="elementor-widget-container"> <div class="elementor-social-icons-wrapper elementor-grid"> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-1f3f5b4" href="https://www.linkedin.com/company/e-dialog-gmbh/" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><path d="M3.66304 15.176V4.93645H0.258485V15.176H3.66304ZM1.9612 3.53757C3.14843 3.53757 3.88743 2.75129 3.88743 1.76871C3.86531 0.763966 3.14848 -0.000488281 1.98373 -0.000488281C0.81917 -0.000488281 0.0576172 0.763981 0.0576172 1.76871C0.0576172 2.75134 0.796428 3.53757 1.93898 3.53757H1.9611H1.9612ZM5.54746 15.176H8.95201V9.45773C8.95201 9.1517 8.97413 8.84598 9.06404 8.62721C9.31016 8.01577 9.87035 7.38248 10.8108 7.38248C12.0428 7.38248 12.5357 8.32148 12.5357 9.69799V15.1759H15.94V9.30466C15.94 6.15947 14.2604 4.69605 12.0204 4.69605C10.1838 4.69605 9.37736 5.72232 8.92936 6.4213H8.95209V4.93623H5.54753C5.59221 5.89706 5.54753 15.1758 5.54753 15.1758L5.54746 15.176Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-17ff5bd" href="https://www.instagram.com/e_dialog/" target="_blank"> <span class="elementor-screen-only">Instagram</span> <i class="fab fa-instagram"></i> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon- elementor-repeater-item-fee14b8" href="https://www.facebook.com/edialog.group" target="_blank"> <span class="elementor-screen-only"></span> <svg xmlns="http://www.w3.org/2000/svg" width="8" height="18" viewBox="0 0 8 18" fill="none"><path d="M2.04221 18V9.55388H0V6.51287H2.04221V3.91545C2.04221 1.87438 3.24856 0 6.02823 0C7.15368 0 7.98589 0.11799 7.98589 0.11799L7.92032 2.95778C7.92032 2.95778 7.07159 2.94874 6.14543 2.94874C5.14303 2.94874 4.98244 3.45391 4.98244 4.29237V6.51287H8L7.8687 9.55388H4.98244V18H2.04221Z" fill="#06163F"></path></svg> </a> </span> <span class="elementor-grid-item"> <a class="elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-3688827" href="https://www.youtube.com/@edialogTube" target="_blank"> <span class="elementor-screen-only">Youtube</span> <i class="fab fa-youtube"></i> </a> </span> </div> </div> </div> </div> </div> </div> </section> </div> <div data-rocket-location-hash="9ecf846490b1a8a98f3669ad7f94d8a6" class="c-search-overlay"> <div class="gcse-searchbox-only" data-resultsUrl="/at/searchresults"></div> </div> <script type='text/javascript'> const lazyloadRunObserver = () => { const lazyloadBackgrounds = document.querySelectorAll( `.e-con.e-parent:not(.e-lazyloaded)` ); const lazyloadBackgroundObserver = new IntersectionObserver( ( entries ) => { entries.forEach( ( entry ) => { if ( entry.isIntersecting ) { let lazyloadBackground = entry.target; if( lazyloadBackground ) { lazyloadBackground.classList.add( 'e-lazyloaded' ); } lazyloadBackgroundObserver.unobserve( entry.target ); } }); }, { rootMargin: '200px 0px 200px 0px' } ); lazyloadBackgrounds.forEach( ( lazyloadBackground ) => { lazyloadBackgroundObserver.observe( lazyloadBackground ); } ); }; const events = [ 'DOMContentLoaded', 'elementor/lazyload/observe', ]; events.forEach( ( event ) => { document.addEventListener( event, lazyloadRunObserver ); } ); </script> <script id="eael-general-js-extra"> var localize = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"25c31d714a","i18n":{"added":"Added ","compare":"Compare","loading":"Loading..."},"eael_translate_text":{"required_text":"is a required field","invalid_text":"Invalid","billing_text":"Billing","shipping_text":"Shipping","fg_mfp_counter_text":"of"},"page_permalink":"https:\/\/e-dialog.group\/at\/blog\/marketing-automation\/newsletter-offne-dich-11-tipps-wie-sie-mit-effektiveren-betreffzeilen-ihre-offnungsraten-steigern\/","cart_redirectition":"","cart_page_url":"","el_breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"ParticleThemesData":{"default":"{\"particles\":{\"number\":{\"value\":160,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":true,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"repulse\"},\"onclick\":{\"enable\":true,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nasa":"{\"particles\":{\"number\":{\"value\":250,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":1,\"random\":true,\"anim\":{\"enable\":true,\"speed\":1,\"opacity_min\":0,\"sync\":false}},\"size\":{\"value\":3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":4,\"size_min\":0.3,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":1,\"direction\":\"none\",\"random\":true,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":600}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":250,\"size\":0,\"duration\":2,\"opacity\":0,\"speed\":3},\"repulse\":{\"distance\":400,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","bubble":"{\"particles\":{\"number\":{\"value\":15,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#1b1e34\"},\"shape\":{\"type\":\"polygon\",\"stroke\":{\"width\":0,\"color\":\"#000\"},\"polygon\":{\"nb_sides\":6},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.3,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":50,\"random\":false,\"anim\":{\"enable\":true,\"speed\":10,\"size_min\":40,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":200,\"color\":\"#ffffff\",\"opacity\":1,\"width\":2},\"move\":{\"enable\":true,\"speed\":8,\"direction\":\"none\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":false,\"mode\":\"push\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","snow":"{\"particles\":{\"number\":{\"value\":450,\"density\":{\"enable\":true,\"value_area\":800}},\"color\":{\"value\":\"#fff\"},\"shape\":{\"type\":\"circle\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"img\/github.svg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":5,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":500,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":2},\"move\":{\"enable\":true,\"speed\":6,\"direction\":\"bottom\",\"random\":false,\"straight\":false,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":true,\"mode\":\"bubble\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":400,\"line_linked\":{\"opacity\":0.5}},\"bubble\":{\"distance\":400,\"size\":4,\"duration\":0.3,\"opacity\":1,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}","nyan_cat":"{\"particles\":{\"number\":{\"value\":150,\"density\":{\"enable\":false,\"value_area\":800}},\"color\":{\"value\":\"#ffffff\"},\"shape\":{\"type\":\"star\",\"stroke\":{\"width\":0,\"color\":\"#000000\"},\"polygon\":{\"nb_sides\":5},\"image\":{\"src\":\"http:\/\/wiki.lexisnexis.com\/academic\/images\/f\/fb\/Itunes_podcast_icon_300.jpg\",\"width\":100,\"height\":100}},\"opacity\":{\"value\":0.5,\"random\":false,\"anim\":{\"enable\":false,\"speed\":1,\"opacity_min\":0.1,\"sync\":false}},\"size\":{\"value\":4,\"random\":true,\"anim\":{\"enable\":false,\"speed\":40,\"size_min\":0.1,\"sync\":false}},\"line_linked\":{\"enable\":false,\"distance\":150,\"color\":\"#ffffff\",\"opacity\":0.4,\"width\":1},\"move\":{\"enable\":true,\"speed\":14,\"direction\":\"left\",\"random\":false,\"straight\":true,\"out_mode\":\"out\",\"bounce\":false,\"attract\":{\"enable\":false,\"rotateX\":600,\"rotateY\":1200}}},\"interactivity\":{\"detect_on\":\"canvas\",\"events\":{\"onhover\":{\"enable\":false,\"mode\":\"grab\"},\"onclick\":{\"enable\":true,\"mode\":\"repulse\"},\"resize\":true},\"modes\":{\"grab\":{\"distance\":200,\"line_linked\":{\"opacity\":1}},\"bubble\":{\"distance\":400,\"size\":40,\"duration\":2,\"opacity\":8,\"speed\":3},\"repulse\":{\"distance\":200,\"duration\":0.4},\"push\":{\"particles_nb\":4},\"remove\":{\"particles_nb\":2}}},\"retina_detect\":true}"},"eael_login_nonce":"74fdd5ca15","eael_register_nonce":"5d20d8d31d","eael_lostpassword_nonce":"eecbe9d2dc","eael_resetpassword_nonce":"c289bdcc7b"}; </script> <script src="https://e-dialog.group/wp-content/plugins/essential-addons-for-elementor-lite/assets/front-end/js/view/general.min.js?ver=6.0.7" id="eael-general-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/uploads/essential-addons-elementor/eael-5062.js?ver=1728557729" id="eael-5062-js" data-rocket-defer defer></script> <script id="site_tracking-js-extra"> var php_data = {"ac_settings":{"tracking_actid":224703263,"site_tracking_default":1},"user_email":""}; </script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/plugins/activecampaign-subscription-forms/site_tracking.js?ver=1728557682" id="site_tracking-js" data-rocket-defer defer></script> <script id="rocket-browser-checker-js-after"> "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); </script> <script id="rocket-preload-links-js-extra"> var RocketPreloadLinksConfig = {"excludeUris":"\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/e-dialog.group\/at\/","onHoverDelay":"100","rateThrottle":"3"}; </script> <script id="rocket-preload-links-js-after"> (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); </script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/p5.min.js" id="p5js-js" data-rocket-defer defer></script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/themes/e-dialog/js/sketch.js?ver=1728557682" id="p5sketchjs-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/swiper.bundle.min.js?ver=8.3.1" id="swiper-js-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/themes/e-dialog/js/bodyScrollLock.min.js?ver=1.0.1" id="bodyscrolllock-js-js" data-rocket-defer defer></script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/ScrollLock.js?ver=1.0.1" data-rocket-defer defer></script><script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/Modal.js?ver=1.0.1" data-rocket-defer defer></script><script id="edialog-js-extra"> var customJsVarsFormPro = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","run_delete_file":"6846f363a6","run_application_form":"23dc4d7ed4","file_to_big":"The chosen file is to big.","field_name":"snzpiu8459","field_value":"153113"}; var php_array = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php"}; </script> <script type="module" src="https://e-dialog.group/wp-content/themes/e-dialog/js/script.js?ver=9a570b1387572f4f1b64e7efb80db5612456e8ef" data-rocket-defer defer></script><script src="https://e-dialog.group/wp-content/themes/hello-elementor/assets/js/hello-frontend.min.js?ver=3.1.1" id="hello-theme-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/sticky/jquery.sticky.min.js?ver=3.24.4" id="e-sticky-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/lib/smartmenus/jquery.smartmenus.min.js?ver=1.2.1" id="smartmenus-js" data-rocket-defer defer></script> <script id="personio-integration-form-js-extra"> var customJsVarsFormPro = {"rest_personioapplications":"https:\/\/e-dialog.group\/at\/wp-json\/wp\/v2\/personioapplication","rest_nonce":"a7988160c3","run_delete_file":"6846f363a6","run_application_form":"23dc4d7ed4","file_to_big":"The chosen file is to big.","field_name":"snzpiu8459","field_value":"mpvzia4575"}; </script> <script data-minify="1" src="https://e-dialog.group/wp-content/cache/min/1/wp-content/plugins/personio-integration/js/form.js?ver=1728557682" id="personio-integration-form-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/webpack-pro.runtime.min.js?ver=3.24.4" id="elementor-pro-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/webpack.runtime.min.js?ver=3.24.6" id="elementor-webpack-runtime-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend-modules.min.js?ver=3.24.6" id="elementor-frontend-modules-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script src="https://e-dialog.group/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); </script> <script id="elementor-pro-frontend-js-before"> var ElementorProFrontendConfig = {"ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"3027aa2c7f","urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/assets\/","rest":"https:\/\/e-dialog.group\/at\/wp-json\/"},"settings":{"lazy_load_background_images":true},"shareButtonsNetworks":{"facebook":{"title":"Facebook","has_counter":true},"twitter":{"title":"Twitter"},"linkedin":{"title":"LinkedIn","has_counter":true},"pinterest":{"title":"Pinterest","has_counter":true},"reddit":{"title":"Reddit","has_counter":true},"vk":{"title":"VK","has_counter":true},"odnoklassniki":{"title":"OK","has_counter":true},"tumblr":{"title":"Tumblr"},"digg":{"title":"Digg"},"skype":{"title":"Skype"},"stumbleupon":{"title":"StumbleUpon","has_counter":true},"mix":{"title":"Mix"},"telegram":{"title":"Telegram"},"pocket":{"title":"Pocket","has_counter":true},"xing":{"title":"XING","has_counter":true},"whatsapp":{"title":"WhatsApp"},"email":{"title":"Email"},"print":{"title":"Print"},"x-twitter":{"title":"X"},"threads":{"title":"Threads"}},"facebook_sdk":{"lang":"at","app_id":""},"lottie":{"defaultAnimationUrl":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor-pro\/modules\/lottie\/assets\/animations\/default.json"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/frontend.min.js?ver=3.24.4" id="elementor-pro-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-includes/js/jquery/ui/core.min.js?ver=1.13.3" id="jquery-ui-core-js" data-rocket-defer defer></script> <script id="elementor-frontend-js-before"> var elementorFrontendConfig = {"environmentMode":{"edit":false,"wpPreview":false,"isScriptDebug":false},"i18n":{"shareOnFacebook":"Share on Facebook","shareOnTwitter":"Share on Twitter","pinIt":"Pin it","download":"Download","downloadImage":"Download image","fullscreen":"Fullscreen","zoom":"Zoom","share":"Share","playVideo":"Play Video","previous":"Previous","next":"Next","close":"Close","a11yCarouselWrapperAriaLabel":"Carousel | Horizontal scrolling: Arrow Left & Right","a11yCarouselPrevSlideMessage":"Previous slide","a11yCarouselNextSlideMessage":"Next slide","a11yCarouselFirstSlideMessage":"This is the first slide","a11yCarouselLastSlideMessage":"This is the last slide","a11yCarouselPaginationBulletMessage":"Go to slide"},"is_rtl":false,"breakpoints":{"xs":0,"sm":480,"md":768,"lg":1025,"xl":1440,"xxl":1600},"responsive":{"breakpoints":{"mobile":{"label":"Mobile Portrait","value":767,"default_value":767,"direction":"max","is_enabled":true},"mobile_extra":{"label":"Mobile Landscape","value":880,"default_value":880,"direction":"max","is_enabled":false},"tablet":{"label":"Tablet Portrait","value":1024,"default_value":1024,"direction":"max","is_enabled":true},"tablet_extra":{"label":"Tablet Landscape","value":1200,"default_value":1200,"direction":"max","is_enabled":true},"laptop":{"label":"Laptop","value":1366,"default_value":1366,"direction":"max","is_enabled":false},"widescreen":{"label":"Widescreen","value":2400,"default_value":2400,"direction":"min","is_enabled":false}},"hasCustomBreakpoints":true},"version":"3.24.6","is_static":false,"experimentalFeatures":{"additional_custom_breakpoints":true,"container_grid":true,"e_swiper_latest":true,"e_nested_atomic_repeaters":true,"e_onboarding":true,"theme_builder_v2":true,"hello-theme-header-footer":true,"home_screen":true,"landing-pages":true,"link-in-bio":true,"floating-buttons":true,"display-conditions":true,"form-submissions":true},"urls":{"assets":"https:\/\/e-dialog.group\/wp-content\/plugins\/elementor\/assets\/","ajaxurl":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","uploadUrl":"https:\/\/e-dialog.group\/wp-content\/uploads"},"nonces":{"floatingButtonsClickTracking":"d73ee56e51"},"swiperClass":"swiper","settings":{"page":[],"editorPreferences":[]},"kit":{"stretched_section_container":"body","active_breakpoints":["viewport_mobile","viewport_tablet","viewport_tablet_extra"],"global_image_lightbox":"yes","lightbox_enable_counter":"yes","lightbox_enable_fullscreen":"yes","lightbox_enable_zoom":"yes","lightbox_enable_share":"yes","lightbox_title_src":"title","lightbox_description_src":"description","hello_header_logo_type":"logo","hello_header_menu_layout":"horizontal","hello_footer_logo_type":"logo"},"post":{"id":25537,"title":"Newsletter%20%C3%B6ffne%20dich%3A%2011%20Tipps%20wie%20Sie%20mit%20effektiveren%20Betreffzeilen%20Ihre%20%C3%96ffnungsraten%20steigern%20-%20e-dialog","excerpt":"Die Betreffzeile in einem Newsletter zu erstellen ist nicht einfach, immerhin entscheidet sie dar\u00fcber, ob Ihr Mail ge\u00f6ffnet wird oder nicht. Holen Sie sich 11 Tipps, die Ihnen helfen Ihre \u00d6ffnungsraten zu steigern.","featuredImage":"https:\/\/e-dialog.group\/wp-content\/uploads\/2022\/02\/betreffzeile.png"}}; </script> <script src="https://e-dialog.group/wp-content/plugins/elementor/assets/js/frontend.min.js?ver=3.24.6" id="elementor-frontend-js" data-rocket-defer defer></script> <script src="https://e-dialog.group/wp-content/plugins/elementor-pro/assets/js/elements-handlers.min.js?ver=3.24.4" id="pro-elements-handlers-js" data-rocket-defer defer></script> <script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script> <script>var rocket_beacon_data = {"ajax_url":"https:\/\/e-dialog.group\/wp-admin\/admin-ajax.php","nonce":"8f2dc5e764","url":"https:\/\/e-dialog.group\/at\/blog\/marketing-automation\/newsletter-offne-dich-11-tipps-wie-sie-mit-effektiveren-betreffzeilen-ihre-offnungsraten-steigern","is_mobile":false,"width_threshold":1600,"height_threshold":700,"delay":500,"debug":null,"status":{"atf":true,"lrc":true},"elements":"img, video, picture, p, main, div, li, svg, section, header, span","lrc_threshold":1800}</script><script data-name="wpr-wpr-beacon" src='https://e-dialog.group/wp-content/plugins/wp-rocket/assets/js/wpr-beacon.min.js' async></script></body> </html> <!-- This website is like a Rocket, isn't it? Performance optimized by WP Rocket. Learn more: https://wp-rocket.me -->