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title="Events">Events</a> </span> <span class="arrow">></span> <span class="child">Von Data Discovery zu Data Strategy - nutze deine Datenschätze!</span> </div> </div> <div class="mwd-blogPost flex event-intro space-bottom"><div class="header-row"><div class="image-holder"><img fetchpriority="high" width="1200" height="627" src="https://e-dialog.group/wp-content/uploads/2024/05/eventpage-digital-snacks-7-data-strategy.jpg" /></div><div class="title-container"><h1>Von Data Discovery zu Data Strategy - nutze deine Datenschätze!</h1><h2>Die Live-Webinarserie für Digital Marketer</h2></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="58932" class="elementor elementor-58932" data-elementor-post-type="e-dialog-event"> <section class="elementor-section elementor-top-section elementor-element elementor-element-35610d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35610d9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59991734" data-id="59991734" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7e45144b elementor-widget elementor-widget-heading" data-id="7e45144b" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}</style><h3 class="elementor-heading-title elementor-size-default">Hier kannst du die Video-Aufzeichnung des Webinar nachsehen und die <a href="#Form">Unterlagen herunterladen</a>.</h3> </div> </div> <div class="elementor-element elementor-element-58d2cd48 elementor-widget elementor-widget-video" data-id="58d2cd48" data-element_type="widget" data-settings="{"youtube_url":"https:\/\/youtu.be\/YTIKHdwGpXc","yt_privacy":"yes","video_type":"youtube","controls":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-video 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.elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% / var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}</style> <div class="elementor-wrapper elementor-open-inline"> <div class="elementor-video"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-536f808 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="536f808" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a78a9f7" data-id="2a78a9f7" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1545755 elementor-widget elementor-widget-heading" data-id="1545755" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Von Data Discovery zu Data Strategy: Nutze deine Datenschätze!</h2> </div> </div> <div class="elementor-element elementor-element-9af5721 elementor-widget elementor-widget-text-editor" data-id="9af5721" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}</style> <p>Die Nutzung von First Party Daten im digitalen Marketing ist in aller Munde, aber was heißt das überhaupt? Welche Daten gibt es in Unternehmen, und wie können diese genutzt werden? Ein klares Verständnis der Unternehmensdaten, der Stakeholder und möglicher Use Cases ist notwendig, um eine saubere Datenstrategie erarbeiten zu können, und die passenden Tools auszuwählen.</p><p><strong>Drei Gründe, diese Episode der Digital Snacks anzusehen: </strong></p><p><strong>1. Erfahrt, wie 1st Party Daten und Digital Maturity zusammenhängen </strong></p><p><strong>2. People, Platform, Processes – lernt mehr über die Facetten von Data Strategy </strong></p><p><strong>3. Erhaltet Insights zu Use Case Definition und Priorisierung</strong></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-5b145f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default" data-id="5b145f7" data-element_type="section" data-settings="{"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37d65cb3" data-id="37d65cb3" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-212525bb elementor-widget elementor-widget-heading" data-id="212525bb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Deine e-dialog Experts in diesem Webinar</h3> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-7223f04c elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7223f04c" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-5930e35e" data-id="5930e35e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ab9eb25 elementor-widget elementor-widget-text-editor" data-id="ab9eb25" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Dominic Herr – Senior Advisor Digital Business Consulting<br /></strong>Dominic kann auf über 10 Jahre (digitale) Marketingerfahrung in Start-ups, Konzernen und auf Agenturseite zurückblicken. Als Digital Business Consultant berät er zu Themen rund um Digital Marketing Maturity, Data Strategy, Personalisierung und Martech.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e8e9006" data-id="3e8e9006" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-65067d21 elementor-widget elementor-widget-image" data-id="65067d21" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="350" height="350" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20350%20350'%3E%3C/svg%3E" class="attachment-large size-large wp-image-42087" alt="e-dialog Dominic Herr" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr.png 350w, https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr-150x150.png 150w" data-lazy-sizes="(max-width: 350px) 100vw, 350px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr.png" /><noscript><img fetchpriority="high" decoding="async" width="350" height="350" src="https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr.png" class="attachment-large size-large wp-image-42087" alt="e-dialog Dominic Herr" srcset="https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr.png 350w, https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/09/e-dialog-Dominic-Herr-150x150.png 150w" sizes="(max-width: 350px) 100vw, 350px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-inner-section elementor-element elementor-element-2518e2fa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2518e2fa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-65eb1c77" data-id="65eb1c77" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1d48dd57 elementor-widget elementor-widget-text-editor" data-id="1d48dd57" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Lasse Hoffmann – Principal Consultant Digital Business Consulting</strong><br />Lasse bringt seine langjährige Digital-Marketing- und Daten-Expertise vor allem bei Projekten mit starkem Innovationsfokus ein. Hierzu gehören neben Tool- und Technologieberatung vor allem Fragen rund um Data Strategy.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e7b1903" data-id="e7b1903" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-e746e42 elementor-widget elementor-widget-image" data-id="e746e42" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="350" height="350" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20350%20350'%3E%3C/svg%3E" class="attachment-large size-large wp-image-29037" alt="e-dialog Lasse Hoffmann" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann.png 350w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann-150x150.png 150w" data-lazy-sizes="(max-width: 350px) 100vw, 350px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann.png" /><noscript><img decoding="async" width="350" height="350" src="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann.png" class="attachment-large size-large wp-image-29037" alt="e-dialog Lasse Hoffmann" srcset="https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann.png 350w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-Lasse-Hoffmann-150x150.png 150w" sizes="(max-width: 350px) 100vw, 350px" /></noscript> </div> </div> </div> </div> </div> </section> <div class="elementor-element elementor-element-34ecb5c elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="34ecb5c" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <style>/*! elementor - v3.23.0 - 05-08-2024 */ .elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}</style> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-d9b9923 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="d9b9923" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50d9b25" data-id="50d9b25" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-7fa9be4 elementor-widget elementor-widget-heading" data-id="7fa9be4" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Digital Snacks: die Webinar Serie zu Digital Marketing & Data-driven Marketing</h2> </div> </div> <div class="elementor-element elementor-element-bbf1072 elementor-widget elementor-widget-text-editor" data-id="bbf1072" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unsere Fachexperten für Data-Driven Marketing geben dir in jeder Episode exklusive Einblicke in ihre Arbeit. Wir tischen Insider-Updates und Insights zu aktuellen Themen auf – direkt von den Personen, die unsere digitale Zukunft gestalten. Kurz, kompakt und kostenlos für euch.</p><h3><a href="https://e-dialog.group/at/digital-snacks/">Sichere dir jetzt deinen Platz für den nächsten Termin!</a></h3> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-aa6113b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="aa6113b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5913bb30" data-id="5913bb30" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-23c336ad elementor-hidden-mobile elementor-widget elementor-widget-spacer" data-id="23c336ad" data-element_type="widget" data-widget_type="spacer.default"> <div class="elementor-widget-container"> <div class="elementor-spacer"> <div class="elementor-spacer-inner"></div> </div> </div> </div> <section class="elementor-section elementor-inner-section elementor-element elementor-element-62b8483b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="62b8483b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-7f688da" data-id="7f688da" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2a4b992a elementor-widget elementor-widget-image" data-id="2a4b992a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="300" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" class="attachment-medium size-medium wp-image-56707" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-1536x1536.png 1536w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-2048x2048.png 2048w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-630x630.png 630w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-300x300.png" /><noscript><img loading="lazy" decoding="async" width="300" height="300" src="https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-300x300.png" class="attachment-medium size-medium wp-image-56707" alt="" srcset="https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-1536x1536.png 1536w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-2048x2048.png 2048w, https://e-dialog.group/wp-content/uploads/2024/03/latest-insights-1-630x630.png 630w" sizes="(max-width: 300px) 100vw, 300px" /></noscript> </div> </div> <div class="elementor-element elementor-element-771aa11 elementor-widget elementor-widget-heading" data-id="771aa11" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">LATEST INSIGHTS</h3> </div> </div> <div class="elementor-element elementor-element-b3b4e17 elementor-widget elementor-widget-text-editor" data-id="b3b4e17" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Top aktuelle Best Practices aus unserer Kundenberatung</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-48a3afac" data-id="48a3afac" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6f1a4ae8 elementor-widget elementor-widget-image" data-id="6f1a4ae8" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="300" height="300" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E" class="attachment-medium size-medium wp-image-56710" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2024/03/icon-consulting-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2024/03/icon-consulting-1-1024x1024.png 1024w, https://e-dialog.group/wp-content/uploads/2024/03/icon-consulting-1-150x150.png 150w, https://e-dialog.group/wp-content/uploads/2024/03/icon-consulting-1-768x768.png 768w, https://e-dialog.group/wp-content/uploads/2024/03/icon-consulting-1-1536x1536.png 1536w, https://e-dialog.group/wp-content/uploads/2024/03/icon-consulting-1-2048x2048.png 2048w, https://e-dialog.group/wp-content/uploads/2024/03/icon-consulting-1-630x630.png 630w" data-lazy-sizes="(max-width: 300px) 100vw, 300px" 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</div> <div class="elementor-element elementor-element-550a2236 elementor-widget elementor-widget-heading" data-id="550a2236" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">LIVE CONSULTING</h3> </div> </div> <div class="elementor-element elementor-element-5a4a34c elementor-widget elementor-widget-text-editor" data-id="5a4a34c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Unsere Experten beantworten deine Fragen direkt im Webinar</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d6a5ebf" data-id="d6a5ebf" data-element_type="column" data-settings="{"background_background":"classic"}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5cf6c646 elementor-widget 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