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class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/news/" title="News">News</a> </span> <span class="arrow">></span> <span class="child">ProgrammatiCon 2024 - Data-driven Insights von Meta, Google, Spotify u.v.m.</span> </div> </div> <div data-rocket-location-hash="3815d435b50d96d2da99fb693e391817" class="mwd-blogPost flex news-intro"><div data-rocket-location-hash="37ffc7f0616b39306cc71cc7cf8a8488" class="header-row"><div data-rocket-location-hash="397456d127b160be50595cf9a3a5a611" class="image-holder"><img width="1200" height="800" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201200%20800'%3E%3C/svg%3E" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-2-cjoanna-p.jpg" /><noscript><img width="1200" height="800" src="https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-2-cjoanna-p.jpg" /></noscript></div><div data-rocket-location-hash="dd679b393321a513ae63c73a36a04c51" class="title-container"><h1>ProgrammatiCon 2024 - Data-driven Insights von Meta, Google, Spotify u.v.m.</h1></div></div></div><div data-rocket-location-hash="4ab5d1b60087c59458c3a000943ec515" class="mwd-blogPost news-intro-subbox job-intro-subbox flex"><div data-rocket-location-hash="1ded919732da144e02a015d2156ecef5" class="container"><div data-rocket-location-hash="e8ba99538b11bc1d2ce11576e1bd519d" class="whitebox"><div class="inner">Die ProgrammatiCon, die führende Fachkonferenz für data-driven Advertising im deutschsprachigen Raum, findet am 12. September 2024 zum neunten Mal in Wien statt. Vor dem Konferenztag können sich Fachkräfte in Online-Bootcamps tief in spezifische Digital-Marketing-Themen einarbeiten. Der Ticketverkauf ist heute mit einer Early-Bird-Phase gestartet. </div></div><div data-rocket-location-hash="99feca663250c84d091e14b3c17752a0" class="bluebox"><div class="inner"><div>Fotocredit: Joanna P.,</div><div>13.Juni 2024</div></div></div></div></div></div><div data-rocket-location-hash="fe168efd71f9701d0bbd88ae555bd377" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="e78f661669626b32a35ef61e94e53af1" class="container"> <div data-rocket-location-hash="1a27d277cc9c4f665165cfb0b32e2bb9" data-elementor-type="wp-post" data-elementor-id="59578" class="elementor elementor-59578" data-elementor-post-type="pressrelease"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7c4785e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7c4785e6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ae14a86" data-id="1ae14a86" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5f62d5d3 elementor-widget elementor-widget-heading" data-id="5f62d5d3" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">9. ProgrammatiCon - Data-driven Marketing von Strategy bis Creatives</h2> </div> </div> <div class="elementor-element elementor-element-23d0fb9 elementor-widget elementor-widget-text-editor" data-id="23d0fb9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die ProgrammatiCon ist die führende Fachkonferenz für datengetriebenes Marketing im deutschsprachigen Raum. Sie bietet Insights, Training und Networking für Strategen, Entscheider, Anwender und Einsteiger. Die neunte ProgrammatiCon findet von 9. bis 12. September 2024 als hybrides Event statt. Neben dem Conference Day am 12. September vor Ort in Wien werden vom Veranstalter e-<a href="https://www.e-dialog.group">dialog</a> Online-Bootcamps zu Programmatic Display, Paid Social, data-driven Search, Post-Cookie-Marketing und Google Analytics 4 angeboten. Die Fokusthemen für den Konferenztag sind in diesem Jahr Digital Media, Content & Creatives, AI for Marketing, Privacy First Marketing sowie Data Strategy & Future Trends.</p> </div> </div> <div class="elementor-element elementor-element-a848a9f elementor-widget elementor-widget-text-editor" data-id="a848a9f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Informationen zu Speakern, Agenda & Tickets werden auf der Website stetig ergänzt: <a href="https://www.programmaticon.net">programmaticon.net</a></p> </div> </div> <div class="elementor-element elementor-element-5e3d7f58 elementor-widget elementor-widget-image" data-id="5e3d7f58" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="534" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20534'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51875" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-945x630.jpg 945w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p.jpg 1200w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-1024x683.jpg" /><noscript><img fetchpriority="high" decoding="async" width="800" height="534" src="https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-1024x683.jpg" class="attachment-large size-large wp-image-51875" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-1024x683.jpg 1024w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-300x200.jpg 300w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-768x512.jpg 768w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p-945x630.jpg 945w, https://e-dialog.group/wp-content/uploads/2023/10/pcon-2023-audience-1-cjoanna-p.jpg 1200w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> <div class="elementor-element elementor-element-29072c72 elementor-widget elementor-widget-text-editor" data-id="29072c72" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>(Fotocredit: Joanna P.)</p> </div> </div> <div class="elementor-element elementor-element-d4b8800 elementor-widget elementor-widget-heading" data-id="d4b8800" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Insights von Meta, Google, Spotify u.v.m. </h2> </div> </div> <div class="elementor-element elementor-element-338b994 elementor-widget elementor-widget-text-editor" data-id="338b994" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Partner und Speaker des Events sind internationale Experten und Vorreiter im Bereich data-driven Advertising, darunter Commander’s Act, Google, Meta, Spotify, Teads, TikTok, Usercentrics, Virtual Minds und der Veranstalter e-dialog. Sie geben ihr Know-how, Best Practices und wertvolle Tipps für erfolgreiche Kampagnen, Werbemittel und Daten-Strategien im Rahmen der ProgrammatiCon 2024 weiter.</p> </div> </div> <div class="elementor-element elementor-element-edc0bce elementor-widget elementor-widget-heading" data-id="edc0bce" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Conference Day am 12.9. mit Keynotes, Cases, Deep Dives & Panels </h2> </div> </div> <div class="elementor-element elementor-element-f934fb9 elementor-widget elementor-widget-text-editor" data-id="f934fb9" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Herzstück der diesjährigen ProgrammatiCon ist der Conference Day am 12. September im Weitsicht Cobenzl in Wien. Die Teilnehmer erwarten neben Keynotes und Best-Practice-Cases von Experten auch Podiumsdiskussionen von Werbetreibenden und Kreativen sowie Deep Dives rund um Targeting & Attribution in der modernen Medienlandschaft sowie Privacy-First-Datenstrategien.</p><p>Im Anschluss an die inhaltlichen Inputs am Conference Day kann der Tag entspannt bei Drinks, Musik, Snacks und guten Gesprächen ausklingen. In der Galerie mit Dachterrasse des Weitsicht Cobenzl findet abschließend ein Networking-Event mit atemberaubendem Blick auf Wien im Sonnenuntergang statt.</p> </div> </div> <div class="elementor-element elementor-element-4d4723c elementor-widget elementor-widget-text-editor" data-id="4d4723c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Alle Details zum Programm sind online zu finden: <a href="https://www.programmaticon.net/#programm">programmaticon.net/#programm</a></p> </div> </div> <div class="elementor-element elementor-element-bbb811d elementor-widget elementor-widget-gallery" data-id="bbb811d" data-element_type="widget" data-settings="{"columns":3,"lazyload":"yes","gallery_layout":"grid","columns_tablet":2,"columns_mobile":1,"gap":{"unit":"px","size":10,"sizes":[]},"gap_tablet_extra":{"unit":"px","size":10,"sizes":[]},"gap_tablet":{"unit":"px","size":10,"sizes":[]},"gap_mobile":{"unit":"px","size":10,"sizes":[]},"aspect_ratio":"3:2","overlay_background":"yes","content_hover_animation":"fade-in"}" data-widget_type="gallery.default"> <div class="elementor-widget-container"> <div class="elementor-gallery__container"> <div class="e-gallery-item elementor-gallery-item elementor-animated-content"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://e-dialog.group/wp-content/uploads/2024/06/weitsicht-cobenzl-1024x683.jpg" data-width="800" data-height="534" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </div> <div class="e-gallery-item elementor-gallery-item elementor-animated-content"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://e-dialog.group/wp-content/uploads/2024/06/weitsicht-cobenzl_gartensalon_web_manzano-images-5-600x400-1.png" data-width="600" data-height="400" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </div> <div class="e-gallery-item elementor-gallery-item elementor-animated-content"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://e-dialog.group/wp-content/uploads/2024/06/panoramahaus_galerie_manzano-images-11-1-600x400-1.png" data-width="600" data-height="400" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </div> <div class="e-gallery-item elementor-gallery-item elementor-animated-content"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://e-dialog.group/wp-content/uploads/2024/06/panoramahaus_galerie_manzano-images-8-1-600x400-1.png" data-width="600" data-height="400" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </div> <div class="e-gallery-item elementor-gallery-item elementor-animated-content"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://e-dialog.group/wp-content/uploads/2024/06/panoramaloft_c_manzano-images-8-600x400-1.png" data-width="600" data-height="400" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </div> <div class="e-gallery-item elementor-gallery-item elementor-animated-content"> <div class="e-gallery-image elementor-gallery-item__image" data-thumbnail="https://e-dialog.group/wp-content/uploads/2024/06/panoramaloft_c_manzano-images-4-600x400-1.png" data-width="600" data-height="400" aria-label="" role="img" ></div> <div class="elementor-gallery-item__overlay"></div> </div> </div> </div> </div> <div class="elementor-element elementor-element-2da8d8f elementor-widget elementor-widget-text-editor" data-id="2da8d8f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Fotos: Weitsicht Cobenzl</p> </div> </div> <div class="elementor-element elementor-element-43906e9 elementor-widget elementor-widget-heading" data-id="43906e9" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Early Bird Tickets bis 12.07. verfügbar </h2> </div> </div> <div class="elementor-element elementor-element-d456a70 elementor-widget elementor-widget-text-editor" data-id="d456a70" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Tickets können für einzelne Tage – Conference Day oder Online Bootcamps – oder als All-in-Pass für alle Sessions gebucht werden. Bis 12. Juli profitieren Teilnehmer noch von einem Early-Bird-Rabatt von bis zu 50 %.</p><p><br />Tickets sind erhältlich unter: <a href="https://www.programmaticon.net/#tickets">programmaticon.net/#tickets</a></p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-7ba734dd elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7ba734dd" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-468aa755" data-id="468aa755" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-3f29eefa elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3f29eefa" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-489da258" data-id="489da258" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1d0de8fc elementor-widget elementor-widget-image" data-id="1d0de8fc" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51894" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png" /><noscript><img decoding="async" width="600" height="600" src="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png" class="attachment-large size-large wp-image-51894" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28363869" data-id="28363869" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6268ba7f elementor-widget elementor-widget-text-editor" data-id="6268ba7f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong><span style="color: #ffffff;">Rückfragen richten Sie bitte an:</span></strong></p><p><span style="color: #ffffff;">Carmen Contreras-Salazar</span></p><p><span style="color: #ffffff;">e-dialog GmbH</span></p><p><span style="color: #ffffff;">0043 676 6409739</span></p><p><span style="color: #ffffff;"><a style="color: #ffffff;" href="mailto:programmaticon@e-dialog.group">programmaticon@e-dialog.group</a></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="f636c50427d2e859febf916ae63fbf33" class="mwd-blogPost flex more-topics space-top space-bottom"><div data-rocket-location-hash="d41813fee4980beb3a7eacb7c0b429fa" class="container"><div data-rocket-location-hash="78faaa1a7b5a8532ca877a9622063fc2" class="more-topics-headline">Weitere News</div><div data-rocket-location-hash="57baf2d10bbde27aa7c71c364b3c90da" class="col-container"><div class="col"><a href="https://e-dialog.group/news/e-dialog-entwickelt-ki-agenten-fuer-search-kampagnen/" title="e-dialog entwickelt KI-Agenten für Search-Kampagnen"><img width="800" height="429" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20429'%3E%3C/svg%3E" class="attachment-large size-large wp-post-image" alt="" decoding="async" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2025/10/sea-agent-e-dialog-c-michelle-dremel-e-dialog-1024x549.png 1024w, https://e-dialog.group/wp-content/uploads/2025/10/sea-agent-e-dialog-c-michelle-dremel-e-dialog-300x161.png 300w, 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Search-Kampagnen</div><a class="link" href="https://e-dialog.group/news/e-dialog-entwickelt-ki-agenten-fuer-search-kampagnen/" title="e-dialog entwickelt KI-Agenten für Search-Kampagnen">Mehr Lesen <svg width="21" height="11" viewBox="0 0 21 11" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_1055_4846)"><path fill-rule="evenodd" clip-rule="evenodd" d="M15.33 -4.71306e-05C15.2653 -0.000974069 15.201 0.01092 15.141 0.0349489C15.0809 0.0589778 15.0262 0.0946651 14.98 0.139952C14.8884 0.233417 14.837 0.359078 14.837 0.489955C14.837 0.620831 14.8884 0.746489 14.98 0.839953L19.52 5.35995L14.98 9.89995C14.889 9.99172 14.8379 10.1157 14.8379 10.245C14.8379 10.3742 14.889 10.4982 14.98 10.59C15.0238 10.639 15.0779 10.6779 15.1383 10.7038C15.1988 10.7297 15.2642 10.7421 15.33 10.74C15.4614 10.736 15.5865 10.6824 15.68 10.59L20.56 5.69995C20.6075 5.65595 20.6455 5.60259 20.6714 5.54322C20.6974 5.48384 20.7108 5.41975 20.7108 5.35495C20.7108 5.29016 20.6974 5.22606 20.6714 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