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menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a 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url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Marketing Automation</span> <span class="arrow">></span> <span class="child">Best Practice Opt-Out Seite von fab</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>Best Practice Opt-Out Seite von fab</h1><p class="author">von Silvia Grabler</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">03. Mai 2013</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> < 1</span> <span class="rt-label rt-postfix">Minute</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Keine Ahnung, warum fab seine Newsletter an unsere Kontaktadresse schickt... es nervt und das soll abgestellt werden. Ein Klick auf unsubscribe liefert diese hervorragende Newsletter Abmeldeseite:</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Marketing Automation</div><p><p>Von klassischen Newsletter Kampagnen zu automatisierten, hochgradig personalisierten Nachrichten - mit der richtigen Strategie wird der Kanal E-Mail zum Performance-Hit! </p> </p><a href="/ch/bessere-kampagnen/#marketing-automation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="41478" class="elementor elementor-41478 elementor-25042" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-5524f03b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5524f03b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a504d18" data-id="3a504d18" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-62c0a79 elementor-widget elementor-widget-image" data-id="62c0a79" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="600" height="191" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20191'%3E%3C/svg%3E" class="attachment-large size-large wp-image-20786" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0-300x96.jpg 300w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg" /><noscript><img fetchpriority="high" decoding="async" width="600" height="191" src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg" class="attachment-large size-large wp-image-20786" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0.jpg 600w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out_0-300x96.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> <div class="elementor-element elementor-element-63598b09 elementor-widget elementor-widget-text-editor" data-id="63598b09" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Aus folgenden Gründen ist sie aus meiner Sicht ein Best Practice:</p><p>1. “We will really miss you.” – sehr nett. Erzeugt Emotionalität und Sympathie. Auch beim Abmelden. Ich bin mir sicher, hier überlegt noch die eine oder andere, tatsächlich zu klicken.</p><p>2. “you will still receive important emails” – Damit klar ist, dass Transaktionsmails weiter gesendet werden. Wird nicht gegen Abmahnanwälte helfen, aber schon bei Normalbürgern.</p><p>3. Die Bestätigungsseite:</p> </div> </div> <div class="elementor-element elementor-element-38a03cd elementor-widget elementor-widget-image" data-id="38a03cd" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="555" height="87" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20555%2087'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22475" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out2.jpg 555w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out2-300x47.jpg 300w" data-lazy-sizes="(max-width: 555px) 100vw, 555px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out2.jpg" /><noscript><img decoding="async" width="555" height="87" src="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out2.jpg" class="attachment-large size-large wp-image-22475" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out2.jpg 555w, https://e-dialog.group/wp-content/uploads/2022/02/fab-opt-out2-300x47.jpg 300w" sizes="(max-width: 555px) 100vw, 555px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-f4eab8b elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="f4eab8b" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0170de4" data-id="0170de4" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6112e3c elementor-widget elementor-widget-text-editor" data-id="6112e3c" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Sofort kann ich mich wieder anmelden, wenn ich es mir anders überlegt habe. <strong>Jeder einzelne Klick hier ist Gold wert!</strong></p><p>Ein paar weiterführende Ideen, wie die Opt-Out Rate noch weiter minimiert werden könnte:</p><p>– Farbe und Inhalt des neuerlichen Opt-In Buttons testen</p><p>– Testen, ob hier der eine oder andere Gutschein helfen könnte.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/ch/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div id="wobbleCTA"></div></div> <div class="mwd-blogPost flex more-topics space-top space-bottom"> <div class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> </div> </div> </div> </div> <div data-elementor-type="footer" data-elementor-id="44673" class="elementor elementor-44673 elementor-1986 elementor-location-footer" data-elementor-post-type="elementor_library"> <section class="elementor-section 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elementor-widget elementor-widget-heading" data-id="5258832" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Berlin</p> </div> </div> <div class="elementor-element elementor-element-5e72bf6 elementor-widget elementor-widget-heading" data-id="5e72bf6" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default">Jägerstraße 27 <br> 10117 Berlin</p> </div> </div> <div class="elementor-element elementor-element-7ffc04e elementor-widget elementor-widget-heading" data-id="7ffc04e" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <p class="elementor-heading-title elementor-size-default"><a href="tel:+4917618141586">+49 176 1814 1586</a></p> </div> </div> <div class="elementor-element elementor-element-ae27dd1 elementor-widget 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