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menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-60707"><a href="#">REFERENZEN<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37013"><a href="https://e-dialog.group/ch/success-stories/">Success Stories</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-60708"><a href="https://e-dialog.group/ch/branchen/">Branchen</a></li> </ul></div> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-37015"><a href="#">KNOW-HOW<span class="menu-item-arrow"></span></a> <div class='sub-menu-wrap'><ul class='sub-menu'> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37012"><a href="https://e-dialog.group/ch/event-ubersicht/">Events</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-55094"><a 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menu-item-object-page menu-item-37020"><a href="https://e-dialog.group/ch/karriere/">Team & Karriere</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37023"><a href="https://e-dialog.group/ch/teaching-talking/">Teaching & Talking</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-37022"><a href="https://e-dialog.group/ch/social-engagement/">Social Engagement</a></li> </ul></div> </li> </ul><div class="o-search"><a href="#" class="js-open-search"><i aria-hidden="true" class="fas fa-search"></i></a></div></div><style>#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:before{content: url(https://e-dialog.group/wp-content/uploads/2022/02/e-dialog-wirsind-menu.svg) !important;}#mwd-main-navigation ul#mwd-main-navigation-menu > li:nth-child(3) .sub-menu-wrap > ul.sub-menu:after{background-image: url("https://e-dialog.group/wp-content/uploads/2023/08/e-dialog-kontaktbox-new1.jpg");}</style></div> </div> </div> </div> </div> </div> </section> </div> <style>.bg-color-post {background-color: #0d5699;}.bg-color-success-story {background-color: #081e56;}.bg-color-whitepaper {background-color: #3da4c6;}.bg-color-job {background-color: #02644a;}.bg-color-e-dialog-event {background-color: #61ae79;}.bg-color-pressrelease {background-color: #081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/ch/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Marketing Automation</span> <span class="arrow">></span> <span class="child">OptIn Layer ≠ OptIn Layer</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/baumax_optin_layer1.png" class="mwd-blogPost flex header rocket-lazyload" style=""><div class="container"><h1>OptIn Layer ≠ OptIn Layer</h1><p class="author">von Sabine Vukits</p></div></div><div class="mwd-blogPost flex metabox space-top space-bottom"><div class="container"><div class="col"><div class="metabox-holder"><div class="date">17. November 2015</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p>Ein gewöhnliches Newsletter Anmeldeformular, das vom User erst auf der Website gefunden werden muss, ist eine viel genutzte Variante, um OptIns zu generieren. Immer häufiger werden aber auch OptIn Offensiven in Form von Layern oder Pop-ups auf den Websites eingesetzt, um den User zur Newsletter Anmeldung zu bewegen. Das Fatale daran ist jedoch, dass die meisten Layer einfach bei jedem Besuch auf der Seite und sofort auf der Einstiegsseite vor das Gesicht des Users geknallt werden. Eine User-relevante und performance-orientiertere Möglichkeit ist ein individuell konzipierter OptIn Layer, der dem User auf der Website angezeigt wird, sobald bestimmte Kriterien erfüllt werden.</p></div></div><div class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Marketing Automation</div><p><p>Von klassischen Newsletter Kampagnen zu automatisierten, hochgradig personalisierten Nachrichten - mit der richtigen Strategie wird der Kanal E-Mail zum Performance-Hit! </p> </p><a href="/ch/bessere-kampagnen/#marketing-automation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="41250" class="elementor elementor-41250 elementor-25744" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-3fa0b1e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3fa0b1e6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26169ff" data-id="26169ff" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2c423415 elementor-widget elementor-widget-heading" data-id="2c423415" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Effiziente Steigerung der Newsletter Abonnenten </h2> </div> </div> <div class="elementor-element elementor-element-3a0e898e elementor-widget elementor-widget-text-editor" data-id="3a0e898e" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was einfach klingt, verbirgt ein durchdachtes Konzept im Hintergrund. Neben der Spezifikation des Layers von Größe, Form, Content, etc. muss es zwingend ein Konzept für folgende Maßnahmen geben:</p><ol><li><strong>Regelmechanismus</strong>: zur Steuerung der Ausspielung des OptIn Layers (wann, wie oft, wo).</li><li><strong>Schnittstellenthematik:</strong> es muss geklärt werden, wohin die Daten der User in welcher Form nach der Eingabe im OptIn Layer fließen.</li><li><strong>Tracking:</strong> um nachvollziehbar zu machen, was mit dem Layer tatsächlich erreicht wurde.</li></ol><p>“E-Mail Marketing funktioniert und jeder gewonnene Newsletter Abonnent ist daher Gold wert”, bestätigt Siegfried Stepke, Geschäftsführer von e-dialog.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-512b487 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="512b487" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f364baa" data-id="f364baa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-64581b8 elementor-widget elementor-widget-heading" data-id="64581b8" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">1. Höchste Priorität: der richtige Regelmechanismus durch Daten aus der Webanalyse </h3> </div> </div> <div class="elementor-element elementor-element-038ef19 elementor-widget elementor-widget-text-editor" data-id="038ef19" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Jedem User bei jedem Websitebesuch schon auf der Startseite den Layer auszuspielen, ist garantiert der falsche Weg. Die <strong>Ausspielung des Layers muss unbedingt nach einem bestimmten Regelmechanismus erfolgen</strong>, der auf den kundenspezifischen Daten aus der Webanalyse basiert. Oberstes Kriterium für den Regelmechanismus ist: die Käufer dürfen sich niemals gestört fühlen und die Wiederkehrer keinesfalls genervt.</p><p>Aus den Analysedaten ergibt sich für jede Website ein individuelles Muster an Werten. Einen einheitlichen Regelmechanismus, der auf allen Websites angewendet werden kann, gibt es nicht. Die User jeder Website besuchen die Seite unterschiedlich oft, mit verschiedenen Verweildauern und sehen sich unterschiedlich viele Unterseiten pro Besuch an. Der Layer könnte beispielsweise nur bei jeder zweiten Sitzung und der dritten besuchten Seite ausgespielt werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-fe058de elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="fe058de" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-701daf0" data-id="701daf0" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5380cdb elementor-widget elementor-widget-heading" data-id="5380cdb" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">2. Schnittstellen reduzieren den manuellen Aufwand </h3> </div> </div> <div class="elementor-element elementor-element-e5b33b8 elementor-widget elementor-widget-text-editor" data-id="e5b33b8" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was passiert nachdem sich ein User zum Newsletter über den OptIn Layer angemeldet hat? Diese Frage sollten Sie sich unbedingt stellen. Alles was manuell erledigt werden muss, ist fehleranfällig und kostet Zeit.</p><p>Wir empfehlen: eine Schnittstelle zu Ihrem Newsletter-Tool muss unbedingt gegeben sein. So fließen alle Daten sofort an die richtige Stelle und die neuen Empfänger können bei jedem Newsletter-Versand ganz bequem und ohne vorherigen Import beschickt werden.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-e050096 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="e050096" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3454f" data-id="4e3454f" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-ecb7048 elementor-widget elementor-widget-heading" data-id="ecb7048" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">3. Tracking macht die Ergebnisse nachweisbar </h3> </div> </div> <div class="elementor-element elementor-element-9adf427 elementor-widget elementor-widget-text-editor" data-id="9adf427" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Online Aktivitäten ohne Tracking? Uns fällt kein Grund ein, warum diese Aussage Sinn machen würde. Deshalb muss auch ein OptIn Layer getracked werden. Nur so kann auch im Webanalyse Tool exakt festgestellt werden, wieviele Conversion ausgelöst werden und wie hoch das Engagement ist. Vor allem bei OptIn Layern mit mehreren Frames ist das Tracking der einzelnen Seiten wichtig, um den Erfolg der Frames zu analysieren und Optimierungsmaßnahmen abzuleiten.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-96ea049 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="96ea049" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0168985" data-id="0168985" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-07544d2 elementor-widget elementor-widget-heading" data-id="07544d2" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Case: Layer verhilft bauMax zu 138% OptIn Steigerung in 3 Monaten </h2> </div> </div> <div class="elementor-element elementor-element-84d0cf0 elementor-widget elementor-widget-text-editor" data-id="84d0cf0" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Am Beispiel bauMax zeigen wir, wie hoch die Steigerung der Newsletter Anmeldungen tatsächlich sein kann. Gemessen wurde die Steigerung der Gesamtanzahl aller Anmeldungen zum bauMax Newsletter – mit eindeutigem Ergebnis. Mit dem OptIn Layer konnten in Q2 2015 im Vergleich zum Vorquartal um 138% mehr Newsletter Anmeldungen generiert werden. Das sind um 138% mehr potentielle Käufer, die regelmäßig kontaktiert werden dürfen, da sie im OptIn Layer Ihre Einwilligung dafür gegeben haben.</p> </div> </div> <div class="elementor-element elementor-element-951e016 elementor-widget elementor-widget-image" data-id="951e016" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="800" height="757" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20800%20757'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22917" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax.png 976w, https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax-300x284.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax-768x726.png 768w" data-lazy-sizes="(max-width: 800px) 100vw, 800px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax.png" /><noscript><img fetchpriority="high" decoding="async" width="800" height="757" src="https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax.png" class="attachment-large size-large wp-image-22917" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax.png 976w, https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax-300x284.png 300w, https://e-dialog.group/wp-content/uploads/2022/02/optin_layer_baumax-768x726.png 768w" sizes="(max-width: 800px) 100vw, 800px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-536fcf9 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="536fcf9" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-580120c" data-id="580120c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-41b1209 elementor-widget elementor-widget-heading" data-id="41b1209" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Sie nutzen die Möglichkeiten der OptIn Generierung noch nicht in vollem Ausmaß? </h2> </div> </div> <div class="elementor-element elementor-element-c7868c0 elementor-widget elementor-widget-heading" data-id="c7868c0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h3 class="elementor-heading-title elementor-size-default">Wir helfen bei der Umsetzung von passenden Maßnahmen für Ihr Unternehmen. Kontaktieren Sie uns via <a href="mailto:kontakt@e-dialog.group">kontakt@e-dialog.group</a> </h3> </div> </div> </div> </div> </div> </section> </div> </div></div><div class="mwd-blogPost flex call-to-action space-top space-bottom"><div class="container"><div class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! 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