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#081e56;}.icon.icon-post {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-blog.svg");}.icon.icon-success-story {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-success-stories.svg");}.icon.icon-whitepaper {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div data-rocket-location-hash="b4d58d7e7fd8b45b2c5dc879cde7eb3f" class="mwd-blogPost flex breadcrumb"> <div data-rocket-location-hash="0841f15ebf099eeaba6f2c7f735d0671" class="container"> <span class="parent"> <a href="https://e-dialog.group/de/blog/" title="Blog">Blog</a> </span> <span class="arrow">></span> <span class="category">Marketing Automation</span> <span class="arrow">></span> <span class="child">Buchvorstellung: Trojanisches Marketing II</span> </div> </div> <div data-bg="https://e-dialog.group/wp-content/uploads/2022/02/trojanisches_marketing_bild.jpg" data-rocket-location-hash="13b42c4a5e8fe0f2a0021c3ac3ba1358" class="mwd-blogPost flex header rocket-lazyload" style=""><div data-rocket-location-hash="ca23f7c07336b7cf8c7766d2ffffc9d9" class="container"><h1>Buchvorstellung: Trojanisches Marketing II</h1><p class="author">von Siegfried Stepke</p></div></div><div data-rocket-location-hash="5ba37d1761429b8aa4a845fb1ec6d187" class="mwd-blogPost flex metabox space-top space-bottom"><div data-rocket-location-hash="04b24f2a01e05ca636ff58e62299aa1e" class="container"><div data-rocket-location-hash="1572ce06debb49357e5111f58a6037a3" class="col"><div class="metabox-holder"><div class="date">07. August 2013</div><div class="duration"> <span class="span-reading-time rt-reading-time"><span class="rt-label rt-prefix">Lesedauer:</span> <span class="rt-time"> 2</span> <span class="rt-label rt-postfix">Minuten</span></span></div></div><div class="excerpt-box"><h3>Management Summary</h3><p></p></div></div><div data-rocket-location-hash="4ba29acbbfca62c6f947577f2c748b2d" class="col"><div class="categorybox"><div class="categorybox-inner"><div class="categorybox-inner-title">Marketing Automation</div><p><p>Von klassischen Newsletter Kampagnen zu automatisierten, hochgradig personalisierten Nachrichten - mit der richtigen Strategie wird der Kanal E-Mail zum Performance-Hit! </p> </p><a href="/de/bessere-kampagnen/#marketing-automation" class="btn btn--space-top">Mehr Erfahren</a></div><div id="wobble"></div></div></div></div></div><div data-rocket-location-hash="b49efa3be72975323cf1dd9c201b9509" class="mwd-blogPost flex content space-top space-bottom"><div data-rocket-location-hash="68e122c6b23b4519e49c5a2a57b5f054" class="container"> <div data-rocket-location-hash="450daeeafd4f4d78c77c03a3d3214ba5" data-elementor-type="wp-post" data-elementor-id="41457" class="elementor elementor-41457 elementor-25103" data-elementor-post-type="post"> <section class="elementor-section elementor-top-section elementor-element elementor-element-6c855937 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="6c855937" data-element_type="section"> <div data-rocket-location-hash="7be7f7b3bdaf5cf3a88dc1de741ecbc4" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bd0bb8" data-id="bd0bb8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-dc89eb1 elementor-widget elementor-widget-heading" data-id="dc89eb1" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Mit unkonventionellen Methoden und kleinen Budgets zum Erfolg </h2> </div> </div> <div class="elementor-element elementor-element-7a36ac0f elementor-widget elementor-widget-text-editor" data-id="7a36ac0f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Autoren Roman Anlanger und Wolfgang Engel von der Marketing Community Austria zeigen im zweiten Band des Marketingratgebers „Trojanisches Marketing“ wie sich mit unkonventionellen Methoden und kleinen Budgets große Marketingwirkung erzielen lässt.<a href="http://www.facebook.com/edialog.at/app_198444646841764"><img decoding="async" class="image-thumbnail" style="width: 78px; height: 100px; float: right;" title="Trojanisches Marketing II" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/thumbnail/public/content/pics/trojanisches_marketing_bild.jpg?itok=1VeF0SFG" /><noscript><img decoding="async" class="image-thumbnail" style="width: 78px; height: 100px; float: right;" title="Trojanisches Marketing II" src="https://e-dialog.group/wp-content/uploads/blog/sites/default/files/styles/thumbnail/public/content/pics/trojanisches_marketing_bild.jpg?itok=1VeF0SFG" alt="" /></noscript></a></p><p>Fünf Jahre nach dem ersten Band stellen sie kreative trojanische Ideen vor und zeigen wie man mit Cleverness Aufmerksamkeit und Konsumwünsche weckt. Abgerundet wird das Buch durch zahlreiche Praxisbeispiele. Mittels QR-Codes kann man sich die Beispiele genauer ansehen, bzw. die einzelnen Kampagnen via YouTube verfolgen.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-590a4fc elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="590a4fc" data-element_type="section"> <div data-rocket-location-hash="622b83862fb0da48894e4bb84c0639b6" class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-09c1af1" data-id="09c1af1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-eea3937 elementor-widget elementor-widget-heading" data-id="eea3937" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Magisches Trojanisches Marketing </h2> </div> </div> <div class="elementor-element elementor-element-eeca881 elementor-widget elementor-widget-text-editor" data-id="eeca881" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Was Trojanisches Marketing und Magie gemeinsam haben, wird im Buch genau erklärt. In beiden Fällen geht es um Überraschung, Verblüffung und indirektes Kommunizieren. Zur richtigen Einstimmung findet sich im Buchcover ein Spielkarten-Päckchen mit Trickkarten. In jedem Kapitel finden sich verschiedene Zauberkunststücke zum Nachmachen. Auf <a href="http://www.TrojanischesMarketing.com" target="_blank" rel="noopener">www.TrojanischesMarketing.com</a> befinden sich noch zusätzlich Erklärvideos für alle Tricks.</p><p>Wenn Sie das Buch direkt bestellen möchten, finden Sie hier alle Infos: <a href="http://amzn.to/1bIVxtS" target="_blank" rel="noopener">http://amzn.to/1bIVxtS</a></p> </div> </div> <div class="elementor-element elementor-element-8d8852b elementor-widget elementor-widget-image" data-id="8d8852b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="408" height="54" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20408%2054'%3E%3C/svg%3E" class="attachment-large size-large wp-image-22517" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2022/02/mca-gauc_logo.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/mca-gauc_logo-300x40.jpg 300w" data-lazy-sizes="(max-width: 408px) 100vw, 408px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2022/02/mca-gauc_logo.jpg" /><noscript><img decoding="async" width="408" height="54" src="https://e-dialog.group/wp-content/uploads/2022/02/mca-gauc_logo.jpg" class="attachment-large size-large wp-image-22517" alt="" srcset="https://e-dialog.group/wp-content/uploads/2022/02/mca-gauc_logo.jpg 408w, https://e-dialog.group/wp-content/uploads/2022/02/mca-gauc_logo-300x40.jpg 300w" sizes="(max-width: 408px) 100vw, 408px" /></noscript> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ab1c914 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ab1c914" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61adcf8" data-id="61adcf8" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-49049d0 elementor-widget elementor-widget-heading" data-id="49049d0" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Marketing Community Austria Event im Rahmen der Google Analytics Konferenz</h2> </div> </div> <div class="elementor-element elementor-element-6199709 elementor-widget elementor-widget-text-editor" data-id="6199709" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die Marketing Community Austria ist Partner der <a href="http://www.analytics-konferenz.at?utm_source=e-dialog.at&utm_medium=blog&utm_term=Eigenpromo&utm_content=TrojanischesMarketing1&utm_campaign=Buchvorstellung1%20201308" target="_blank" rel="noopener">Google Analytics Konferenz</a>, die heuer vom <strong>7.-9. Oktober</strong> im Schloß Schönbrunn in Wien stattfindet.</p><p>Am 8. Oktober 2013 veranstaltet die Marketing Community Austria ein Event im Rahmen der Google Analytics Konferenz. Weitere Infos sind in Kürze auf <a href="http://www.analytics-konferenz.at?utm_source=e-dialog.at&utm_medium=blog&utm_term=Eigenpromo&utm_content=TrojanischesMarketing2&utm_campaign=Buchvorstellung2%20201308" target="_blank" rel="noopener">www.analytics-konferenz.at</a> zu finden.</p> </div> </div> </div> </div> </div> </section> </div> </div></div><div data-rocket-location-hash="ddfa30e7b85577acd84410f15654357f" class="mwd-blogPost flex call-to-action space-top space-bottom"><div data-rocket-location-hash="f9357140ee36883ea6064de5d7279a99" class="container"><div data-rocket-location-hash="b0ba8a09814c8228efb38942e632ca71" class="call-to-action-inner"><span class="lead">Kampagne anfragen</span><div class="call-to-action-inner-title">Bereit für Ihr neues Projekt?</div><p>Wir freuen uns auf Ihre Anfrage und beraten Sie gerne unverbindlich! Füllen Sie dazu einfach das Kontaktformular aus oder rufen uns direkt an.</p><a href="https://e-dialog.group/de/kontaktformular/" class="btn" title="Jetzt kontaktieren">Jetzt kontaktieren</a></div></div><div data-rocket-location-hash="03910ff8661ec99940484bdcacc47ffb" id="wobbleCTA"></div></div> <div data-rocket-location-hash="432af2bac3067702fc14620b17bfd000" class="mwd-blogPost flex more-topics space-top space-bottom"> <div data-rocket-location-hash="e02d4abb341ba01ddcf628736c86d19a" class="container"> <h3 class="more-topics-headline">Weitere Themen</h3> <div data-rocket-location-hash="42cd2c730aabf27b255fca5895c1d6b0" class="c-post-types c-post-types--slider"> <div class="c-post-types__container swiper-container" data-interval="0"> <div class="swiper-wrapper"> </div> </div> <div class="c-post-types__swiper-controls"> <div class="c-post-types__swiper-control c-post-types__swiper-control--prev"></div> <div class="c-post-types__swiper-control c-post-types__swiper-control--next"></div> 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