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url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-whitepaper.svg");}.icon.icon-job {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-jobs.svg");}.icon.icon-e-dialog-event {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-events.svg");}.icon.icon-pressrelease {background-image: url("https://e-dialog.group/wp-content/uploads/2022/01/e-dialog-presse.svg");}</style> <div class="mwd-blogPost flex breadcrumb"> <div class="container"> <span class="parent"> <a href="https://e-dialog.group/news/" title="News">News</a> </span> <span class="arrow">></span> <span class="child">Telefónica Deutschland setzt für Data Analytics & Tracking Etat weiterhin auf e-dialog</span> </div> </div> <div class="mwd-blogPost flex news-intro"><div class="header-row"><div class="image-holder"><img fetchpriority="high" width="2200" height="1180" src="https://e-dialog.group/wp-content/uploads/2023/12/telefonica-etat.jpg" /></div><div class="title-container"><h1>Telefónica Deutschland setzt für Data Analytics & Tracking Etat weiterhin auf e-dialog</h1></div></div></div><div class="mwd-blogPost news-intro-subbox job-intro-subbox flex"><div class="container"><div class="whitebox"><div class="inner">Digitalexperte e-dialog sichert sich im Pitch erneut den 3-Jahres-Etat für Web Analytics und Tag Management von Telekommunikationskonzern Telefónica Deutschland. Die laufende Optimierung von Digital Analytics wird ergänzt um Use Cases mit Cloud & Data Science für das Tracking der Zukunft und Post Cookie Readiness. Das Digital Business Consulting Team begleitet den Kunden bei diesem Transformationsprojekt.</div></div><div class="bluebox"><div class="inner"><div>Steven Burkhardt | Head of Digital Analytics & Performance Management bei Telefónica, Kristina Niederer | Head of Digital Analytics e-dialog, Lasse Hoffmann | Principal Consultant bei e-dialog, <br> Fotocredit: Julia Bergmeister Fotografie / e-dialog</div><div>12.Dezember 2023</div></div></div></div></div></div><div class="mwd-blogPost flex content space-top space-bottom"><div class="container"> <div data-elementor-type="wp-post" data-elementor-id="54752" class="elementor elementor-54752" data-elementor-post-type="pressrelease"> <section class="elementor-section elementor-top-section elementor-element elementor-element-7aa976e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="7aa976e6" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e3fe570" data-id="4e3fe570" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2aa28d87 elementor-widget elementor-widget-text-editor" data-id="2aa28d87" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><span style="font-weight: 400;">Neben dem Rollout von Google Analytics 4 für Telefónica Deutschland betreut e-dialog die Marken O</span><span style="font-weight: 400;">2</span><span style="font-weight: 400;">, O</span><span style="font-weight: 400;">2</span><span style="font-weight: 400;"> Business und blau.de seit 2020 mit Strategie, Konzept und Umsetzung von Tracking Optimierungen, Consent Managemen</span><span style="font-weight: 400;">t sowie Cloud Architektur und Machine Learning Use Cases. </span><span style="font-weight: 400;">Die langjährige Partnerschaft wird nun intensiviert, freut sich Kristina Niederer, Head of Digital Analytics bei e-dialog, da die Digitalexperten beim Pitch für den Analyse- und Tracking-Etat zur Bewertung und Justierung der digitalen Marketingmaßnahmen abermals überzeugen konnten.</span></p> </div> </div> <div class="elementor-element elementor-element-247818df elementor-widget elementor-widget-heading" data-id="247818df" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Tracking & Datenstrategie in Post Cookie Zeiten</h2> </div> </div> <div class="elementor-element elementor-element-0c0d2aa elementor-widget elementor-widget-text-editor" data-id="0c0d2aa" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Telefónica hat sich schon frühzeitig für das Tracking der Zukunft aufgestellt und fokussiert Strategien für effektives Digitalmarketing und Personalisierung entlang der Customer Journey ohne 3rd Party Cookies. Die durchgehende Customer Centricity der Marketingmaßnahmen unterstützt e-dialog mit 1st Party Datenstrategien sowie dem Einsatz von Modelling und Analytics AI für den Analyse- und Aktivierungs-TechStack der nächsten Generation.</p> </div> </div> <div class="elementor-element elementor-element-9c2ff03 elementor-widget elementor-widget-text-editor" data-id="9c2ff03" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>“e-dialog ist unser Partner für multidimensionale und zugängliche Tracking und Reporting Strategien und Implementierungen. Aufgrund der langjährigen Zusammenarbeit profitieren wir von Expertise und Vision, Telefónica mit einer holistischen Tracking- und Datenstrategie für die Zukunft aufzustellen.” bestätigt Steven Burkhardt, Head of Digital Analytics & Performance Management bei Telefónica Deutschland.</p> </div> </div> <div class="elementor-element elementor-element-ffde313 elementor-widget elementor-widget-heading" data-id="ffde313" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h2 class="elementor-heading-title elementor-size-default">Zukunftssicheres Cloud Setup für Marketing Daten & Use Cases </h2> </div> </div> <div class="elementor-element elementor-element-c49c2e7 elementor-widget elementor-widget-text-editor" data-id="c49c2e7" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Durch die Optimierung der Cloud-Architektur zu einer skalierbaren Basis für Marketinganalysen ist Telefónica für neue Herausforderungen und Möglichkeiten wie Generative AI aufgestellt und profitiert von verbesserter Prozess- und Datenqualität. Die Kombination aus Tracking und Machine Learning Algorithmen in der Cloud ermöglicht dabei z.B. Traffic Monitoring in Echtzeit für Use Cases wie Anomaly Detection und gibt dem Marketingteam bessere Kontrolle über Mediaeffizienz und Budgeteinsatz.</p> </div> </div> <div class="elementor-element elementor-element-208c645 elementor-widget elementor-widget-text-editor" data-id="208c645" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Die gebündelte Expertise der Fachbereiche Digital Analytics sowie Cloud und Data Science für die Konsolidierung, Analyse und Aktivierung von Marketingdaten wird durch das Digital Business Consultants Team von e-dialog ergänzt. “Wir freuen uns über die Bestätigung der Zusammenarbeit für weitere 3 Jahre mit Telefónica. Diese wird u.a. spannende neue Impulse durch die Hinzunahme von B2P (Business to People) und die Ausweitung der Zusammenarbeit im Cloud & Data Science Bereich erzielen.” berichtet Lasse Hoffmann, Principal Consultant im Digital Business Consulting Team von e-dialog.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-b61f2ab elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="b61f2ab" data-element_type="section" data-settings="{"background_background":"classic","stretch_section":"section-stretched"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45a3cd7a" data-id="45a3cd7a" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <section class="elementor-section elementor-inner-section elementor-element elementor-element-35ebf329 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="35ebf329" data-element_type="section"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fa8d23c" data-id="4fa8d23c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-6d9ccf2b elementor-widget elementor-widget-image" data-id="6d9ccf2b" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="600" height="600" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20600'%3E%3C/svg%3E" class="attachment-large size-large wp-image-51894" alt="" data-lazy-srcset="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-150x150.png 150w" data-lazy-sizes="(max-width: 600px) 100vw, 600px" data-lazy-src="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png" /><noscript><img fetchpriority="high" decoding="async" width="600" height="600" src="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png" class="attachment-large size-large wp-image-51894" alt="" srcset="https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1.png 600w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-300x300.png 300w, https://e-dialog.group/wp-content/uploads/2023/10/pressekontakt-1-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></noscript> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-31ffdbaa" data-id="31ffdbaa" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-18d297f5 elementor-widget elementor-widget-text-editor" data-id="18d297f5" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong><span style="color: #ffffff;">Rückfragen richten Sie bitte an:</span></strong></p><p><span style="color: #ffffff;">Carmen Contreras-Salazar</span></p><p><span style="color: #ffffff;">e-dialog GmbH</span></p><p><span style="color: #ffffff;">0043 676 6409739</span></p><p><span style="color: #ffffff;"><a style="color: #ffffff;" href="mailto:presse@e-dialog.group">presse@e-dialog.group</a></span></p> </div> </div> </div> </div> </div> </section> </div> </div> </div> </section> </div> </div></div><div data-wpr-lazyrender="1" class="mwd-blogPost flex more-topics space-top 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