Alternative analytics tools: your data, your rules
Discover alternatives to Google Analytics and gain full control over your user data. We help you find and implement the perfect alternative for your needs.
Google Analytics is not the best solution for every use case
In a digital landscape where privacy and data sovereignty are becoming increasingly important, relying on a single provider can be limiting. Alternative analytics tools offer specialised features and a high degree of flexibility.
Your path to the right analytics solution with e-dialog
As your partner for measurable success in digital marketing, we support you on this journey.
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01
Tailored tool evaluation
We analyse your specific requirements and work with you to find the tool that perfectly fits your business and your budget.
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02
Seamless implementation and data quality
A new tool is only as good as its setup. Our team of certified experts ensures a technically sound implementation and makes sure your tracking delivers precise, reliable data from day one.
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Data sovereignty and compliance
Stay in control. With the right analytics platform and the right setup, opaque data processing and cookie banner frustration become a thing of the past.
Our tool expertise for your analytics independence
We work with leading analytics platforms and help you find the right one for you. e-dialog has extensive expertise in implementing and supporting the following tools:
Matomo
The flexible open-source solution
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Matomo
Matomo is a powerful, open-source web analytics platform that lets you choose between a self-hosted on-premise solution or a convenient cloud option. Matomo’s core focus is to guarantee you 100% data sovereignty—without any data sampling.
When should you choose Matomo?
Matomo is the ideal choice if maximum control over your data, the highest flexibility and customisability are your top priorities. It is perfect for companies and organisations in the public sector or healthcare with the strictest privacy requirements, as well as for anyone who needs a complete, unsampled data basis for their analyses.
Piwik PRO
The enterprise platform with integrated consent management
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Piwik PRO
Piwik PRO is a comprehensive analytics suite developed specifically for the needs of large enterprises. It combines detailed web and app analytics with an integrated tag manager, a Customer Data Platform (CDP) and a consent manager. This makes it ideally suited for industries with high compliance requirements, such as the financial or healthcare sector.
When should you choose Piwik PRO?
If you are looking for an all-in-one solution for your organisation that meets the highest privacy standards (DSGVO/GDPR) and requires minimal technical effort, Piwik PRO is the right choice. It is the perfect solution for organisations that process sensitive data and need a powerful, ready-to-use suite with professional support.
Piano
The specialist solution for publishers and media companies
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Piano
Piano is far more than a pure analytics tool; it is a holistic customer experience platform tailored specifically to the needs of digital publishers and media companies. The platform connects analytics with tools for paywalls, subscription management and dynamic personalisation to turn anonymous users into loyal, paying readers.
When should you choose Piano?
If your business model is based on monetising content, Piano is the right strategic decision. For media companies that want to grow subscriptions, increase engagement and personalise the entire customer journey based on user data, Piano offers specialised tools that go far beyond standard web analytics.
FAQ: Alternative analytics tools
What specific benefits do alternatives to Google Analytics offer?
The biggest benefits are privacy and data sovereignty. Many tools allow you to host data on your own servers (in the EU). In addition, data sampling is often eliminated, which makes your data more accurate. Last but not least, many interfaces are more intuitive and focused on what matters.
Is switching to a new analytics tool not very complicated?
A switch requires good planning, but with the right partner it is absolutely manageable. At e-dialog, we create a clear roadmap for you—from tool selection and technical implementation to training your team. This ensures a smooth transition, and we support you as a trusted partner throughout.
Which alternative analytics tool is the best?
There is no single “best” tool—only the best tool for you. The choice depends on your goals, your technical infrastructure and your budget. Matomo offers enormous flexibility, Piwik PRO is well established in the enterprise space, and Piano is the first choice for publishers. Our honest advice helps you make the right decision for your situation.
Can I take my old Google Analytics data with me to a new tool?
A direct and complete 1:1 migration of all historical raw data is generally not possible because the tools’ data models are too different. However, you can export important aggregated data and reports to keep them for comparisons. Our focus, however, is on creating a clean, high-quality data foundation with the new tool for your future success.
