An Insight into the DV360 Format Gallery
Management Summary
Do you not have a third-party provider for ad creative hosting and only static banners for your programmatic campaign? The DV360 Format Gallery can help here!
Creative Power: The DV360 Format Gallery
DV360 offers a free Format Gallery tool that allows ad creatives to be created and optimized within the DSP.
This makes creative production manageable even with tight budgets or high time pressure – even with simple, static assets and texts. The most frequently used ad creatives here are Native Ads and Optimized Ads.
Native Ads
Native Ads adapt to their environment during delivery. They can be created with both static images and videos and also require various texts – headlines, body text, etc. Thanks to this modular principle, many different variants can be quickly created and various image-text combinations tested.
Optimized Ads
Optimized Ads are the evolution of classic banners. They use the same image assets and texts as Native Ads but combine them into various standard formats such as Half-Page Ads, Medium Rectangles, etc. This enables broad delivery in the Open Inventory.
Both formats are primarily static. Their main advantage lies in efficiency and flexibility: they can be created quickly, with little effort, and in many variations. Due to their modular design, they are ideal for A/B testing of text-image combinations.
For more interaction, there are the Parallax and Swirl formats.
Both formats are built with Google Web Designer – a free tool from Google for ad creative production.
The DV360 Format Gallery offers links to templates that make getting started easier:
So, if you want to take your first steps with animated creatives that build engagement, this is an efficient and cost-effective way to test and refine.
Parallax
Parallax is a mobile format that reacts to scrolling movements. Effects on different layers create an impression of depth and dynamism.
Parallax is ideal for promoting products or services with creative design.
(Example from DV360)
Swirl
Swirl is a mobile, interactive format that uses a 3D model to present the advertised product in all its facets. Users can instantly rotate, zoom, and view the product from all angles.
This format is therefore suitable not only for generating attention but also for building a strong connection between users and the product.
(Example from DV360)
Conclusion
The DV360 Format Gallery enables ad creative production directly within the DSP – from creating many simple ad creatives to formats that catch the eye and encourage engagement.
This allows you to efficiently create campaigns, easily implement A/B tests, and try out the first interactive banners for your products and brand.
