Augmented Reality Ads For Future
Management Summary
What are AR Ads?
An overlay on the advertisement informs about the possibility of the AR effect and thus triggers a “I want to try it myself” feeling. If viewers click on the ad, the AR camera effect opens in the Facebook camera. As a result, users can then interact with both the normal and the selfie camera using this trick. Those who interact with it can create videos or photos and then share them with the world.
Source: https://www.facebook.com/business/help/2666931346707691?id=1633489293397055
Why use AR Ads?
AR Ads play with emotions and are therefore “more engaging”. On average, users spend three times longer with augmented reality ads than with conventional advertisements. Another advantage is that these ads are perceived much less as annoying advertising and more as a welcome, interactive change. This means advertisers get the attention of their target audience in a completely natural way – AR ads are suitable for brand awareness and brand engagement as well as for conversions. One of the biggest advantages is the organic reach, which can be achieved by users sharing their own creations.
What are AR Ads suitable for?
AR Ads are suitable, on the one hand, for all products that can be displayed on the head or face, such as lip gloss or glasses, and, on the other hand, for products that can be easily integrated into the environment. This feature can be ideally used, for example, to display pieces of furniture in your own four walls.
How can AR Ads be created?
All augmented camera effects can be created using the in-house Facebook app Spark AR. Initially only intended for a small group of developers, since mid-2019 everyone has had access to this tool and can create their own filters and make them available on Instagram or Facebook.
To create, you should have a basic technical understanding – and of course a lot of creativity!
Face filters or overlays for images can be created quite easily and the best thing about it: the tool is even free!
Conclusion:
This new form of advertising takes social ads to a new level. There are hardly any limits to the creativity for new effects and AR Ads offer unprecedented opportunities to interact with the community!
