Dont Panic About Not Being Provided
Management Summary
In Google Analytics, these missing keywords now appear collectively as “(not provided)“.
Remedies against not provided
1. Google’s data from theWebmaster Tools: it is helpful and nice, but leaves a lot to be desired in terms of scope and accuracy.
2. Auxiliary data from the web analysis tools that allows conclusions to be drawn about the keywords: This can also only be an approximation.
3. External data from search analytics tools: this is where things get more exciting because they have long allowed competitor analyzes and industry benchmarks. It will pay off to invest time and money in the near future. Valuable insights can be gained here that go beyond what was previously known.
4. A qualitative shift in analysis: Towards a holistic view of the customer journey, to evaluate organic in the context of display and referrals. And to enhance the content and its strategic consideration. The best way.
Apparently it’s getting a little more complex – yes, and more promising for those who take it on. Let’s get to it!
