Generate High Quality Email Addresses
Management Summary
Those who are said to be dead live longer! We had one with this title a while agoBlog articlepublished on the subject of email marketing and its core message is still fully valid. According to therecent survey by Data & Marketing Association(short: DMA).Email marketingstill not only among marketers by farmost popular advertising channel, ratheralso for consumers. Why this is so is obvious: if you generate your contacts in a targeted manner and plan your email marketing strategically, you can attract your customersSend tailored and truly relevant content. And consumers prefer this to marketing using the watering can principle.
So far so clear. But how do you generate a high number of high-quality contacts so that you can really get started with your email marketing? Becausehow well this medium worksdepends essentially onhow numerous and high quality your contacts areto whom you send your email marketing. In this blog post we have summarized 6 effective ways you can generate email addresses for your email marketing.
1. Contact form or newsletter registration on your own website
Heryour own website is the best sourcefor high-quality contacts. Why? Quite simply: because theyusers, which are on your website, in principleinterested in your products or servicesare. This means that you will directly meet the right target group. It is particularly important that…
- theRegistration formfor the userseasy to findis
- theRegistration processuncomplicatedis
- theRegistration formnot too longis
- theAdvantagesof receiving the newslettercommunicatedare
- the approximate onesContentand above all thatfrequencyspecifiedso that users know what to expect
- theCall-to-actions clearly formulatedare
2. Lay-over on your website
Yes, lay-overs and pop-ups on websites are annoying and often disrupt the user experience. BUT, when generating email addresses they are avaluable tool!In thisBlog postWe have already shown how the implementation of an opt-in layer can lead to one for our customer bauMaxIncreased his newsletter subscriptions by 138% in just 3 monthshelped. In any case, it is recommended thatto condition the display of the layer. For example, only being displayed after 20 seconds on the site or excluding the display in the check-out process, because that is where customers already enter their data and they should be able to do this as undisturbed as possible.
3. When checking out your online shop
Another way to increase newsletter registrations is to place the opt-in again in the checkout process of your online shop. Before the user sends the order for payment, you can, for exampleConsent with a tickto receive the newsletter.
4. Competition
A competition is probably the easiest way to quickly generate a lot of contacts for email marketing. However, here at theQuality of contacts. Caution is advised. TheTarget group of the competitionshould definitely go with thattarget group that you want to address. For example, if you are a women’s hairdresser, it makes little sense to sponsor a sports car competition. However, sponsoring a competition for women’s clothing could be effective because you can reach your target group (women) there.
5. Online advertising for newsletter registration
Just like you advertise your company’s products and services online using banners, you can also advertise your newsletter subscription. Facebook, for example, offers one option. In a newsletter campaign, some of the users’ contact details are already pre-filled in the form – all they have to do is click the CTA of your advertising banner.
6. Offline advertising for newsletter registration
For example, directly onPOS. Imagine you are a museum operator and bid on site at the ticket office or at the entrance doors to the exhibitionsanalogously, you have the option of registering for the newsletterso you don’t miss any news about current exhibitions. The museum visitors fill out a form and put it in a kind of mailbox. So you have yoursTarget group precisely reachedand may even know which exhibition they viewed. It would be further possible, oneAdvertising brochurefor your newsletter registration with oneto send the productthat your customers ordered online. Such possibilities of “Trojan marketing” are particularly successful if you offer an incentive for registering.
