Launch Of The Real Time Trading Platform Rttp
Management Summary
Together with Konstantin Kasapis, managing director of the agency SlopeLift, Siegfried Stepke, managing director of e-dialog, takes real time bidding to a new level: Due to years of experience in the field of performance marketing and a bundling of competencies, the two have Real Time Trading Platform RTTP launched.
Kasapis: “RTTP combines the latest technology in real time advertising with many years of experience in online advertising and the right feel for real-time advertising, so that advertising can always reach the right user at the right time. High wastage is avoided through targeted targeting of RTB campaigns.”
Target group-oriented advertising has been leading the way since always led to an immense increase in sales figures. However, a lack of know-how and technical expertise often deliver the exact opposite. With real-time advertising, user instead of target group targeting is possible. RTTP is the solution for your tailor-made RTP campaigns – and it’s all Made in Austria.
Real time bidding at the highest level
As the only DoubleClick reseller in Austria, e-dialog brings a lot of know-how and experience in the area of real time trading on board. By the way, you can find further information about the advantages and functions of DoubleClick here.
“The newly founded Real Time Trading Platform (RTTP) is characterized by the focus on premium real time bidding: The quality of the Advertising networks used in RTTP, a performance-oriented strategy and an international control approach guarantee advertisers at Austria’s only domestic trading desk, RTB at the highest level.”, explains Siegfried Stepke. (By the way: Here you can find out what RTB and RTA are all about!)
Full-service campaigns and tailored customer solutions
With the new Real Time Trading Platform RTTP, e-dialog wants to enable both advertisers and agencies to create individually tailored campaigns. These can withstand the rapid development of online marketing and deliver tailored targeting. “Always with transparency, absolute customer protection and brand safety in mind.”, say Stepke and Kasapis.
