Our Tips For Paid Search Campaigns Performance In Holiday Business 2023
Management Summary
With these 6 tips, advertisers can optimize their paid search campaigns for the upcoming peak season and thus increase sales.
Holiday Campaign Tips for Paid Search
Paid search is an effective way to reach potential customers who are already looking for products or services like yours. By placing ads on Google and Bing search engines, you can get your products or services in front of exactly those who are interested in them. Our expert Katia Meleady gives tips for effective campaigns.
Use insights from the past year profitably!
Evaluate previous year data to identify trends and changes in demand. Use historical data as a valuable resource, but remain flexible and adapt to current developments in real time.
Check product feeds
When running Google Shopping ads, don’t forget to check your product feeds and Google Merchant Center in advance. Make sure everything runs smoothly and no errors or warning messages are missed. This will help prevent your account from being suspended during the busy holiday season, when downtime is most costly.
Countdown Ads
Countdown ads are a great way to create additional urgency around your offer as they allow you to count down time in days, hours and minutes! We like to use this feature to indicate when a sale ends, but we also strongly recommend using it to indicate the countdown to the last day for guaranteed delivery by Christmas.
Schedule holiday-specific ads
Your everyday product ads won’t be enough to get maximum results during the holidays. Invest time and energy into tailored copy that captures the holiday spirit.
- Order today and receive delivery before Christmas!
- Christmas Special Offer: Up to 50% discount!
- Extended money-back guarantee until January 31, 2024!
Don’t forget to take advantage of price and promotion extensions, especially for Shopping campaigns.
Keep it simple
While it may be tempting to launch lots of new campaigns and ad groups for Black Friday / Cyber Monday, you will actually get much better results if you reduce the account to 4-5 campaigns and give them enough budget and time. Our data shows that broad audience targeting in the upper funnel works best. Therefore, focus on different ad variants and creative assets as these are your keys to success when competition and click costs are at their peak.
Seasonal bid adjustments
This feature is useful for capturing maximum volume during peak sales periods, but at the same time minimizing risk afterwards. Without these adjustments, you risk overspending in the days following your sales peak. We recommend looking at the ROAS (Return on Ad Spend) from a similar sales period in the past to choose an adjustment that still produces efficient results.
Conclusion:
With these simple tips and adjustments, you can achieve successful data-driven campaigns for the 2023 holiday season.
We are happy to support you – contact us:kontakt@e-dialog.group
Peak Season 2023
