Partner Intro 4 Questions For Ab Tasty
Management Summary
Why should marketers rely on conversion optimization?
I think there is hardly an industry that is not exposed to extreme competition – especially when it comes to online offerings. In addition to the direct competitors, there are also various platforms and influential recommendation and comparison sites, which increase the risk of not being noticed by users at all. This means that companies have to face enormous competition and escalating costs when it comes to traffic acquisition in order to convert interested parties into visitors.
But what then? Doesn’t the enormous effort to generate visitors increase the pressure to convert them? Clear answer: YES!
All website visitors are a valuable asset, which cannot be refined through a visit alone. And this is where conversion optimization comes into play.
Testing and personalization are not just buzzwords to achieve conversion optimization, but rather the most logical way to offer every user an experience that motivates them not just to convert once, but to come back again and again.
This is roughly comparable to my favorite shop on the shopping street or my favorite bakery where I get my bread rolls on Sundays. He not only creates the product that makes me visit the store, but he offers me the experience that motivates me to come back again and again.
Do you still see a need to catch up in the D-A-CH region?
Short answer: Unfortunately, yes.
While the DACH region presents itself as a technology driver, innovator and pacesetter for progress in many other fields, there is unfortunately still a large gap to other regions in the area of the digital world. We don’t even have to look as far as the USA or China, we just need to go to the Netherlands and notice their lead.
It’s the same with conversion optimization. Whenever we talk to companies from other regions, we quickly realize that there is little or no need for proselytizing for A/B testing and especially for personalization. It is common practice to already have a corresponding solution in use and the necessity is rarely discussed.
There are several testing tools on the market. What sets your software apart?
I don’t think any word comes up more often in connection with this question than the word “enabler”.
AB Tasty is characterized by our overall concept of enabling companies and users to independently and easily implement A/B testing and personalization and to root the methodology in the company.
How do we do that?
On the one hand, it requires providing a tool that offers the highest standards of usability and intuitive functions. Companies often use the word “self-explanatory” in this context. But despite being easy to use, the tool is capable of handling the most complex scenarios thanks to its extensive functionality.
On the other hand, with our support we not only offer a pure service package in the sense of a “managed service”, but part of our job is to enable AB Tasty users to use the tool independently.
Our desire is for companies to test as much as possible and view this process as iterative and infinite. The most sustainable way to do this is to take responsibility for this yourself as a company.
What skills does an optimizer need? Where do you see your partner agencies supporting customers?
Even if it doesn’t seem like it at first glance, agency partnerships are the holy grail for realizing our philosophy of independence. While we as AB Tasty are primarily software providers and see our strengths in enabling, agencies – such as For example, e-dialog is also a truly important success factor in supporting companies with the greatest expertise in their conversion optimization. This not only has to happen in the operational implementation of campaigns, for example if the company’s own resources are not sufficient, but above all in the strategic development of the optimization roadmap.
Agencies are paving the way to ensure the sustainability of conversion optimization.
And to tie in with the first part of the question: A real optimizer should be imaginative, creative but also very data-driven. In our experience, many of these unicorns can be found in agencies
Elef Kousakis
Sales Director DACH, BENELUX & CEE
elef@abtasty.com
– – – – – – – – –
About AB Tasty
AB Tasty is one of the fastest-growing providers of AI-powered experimentation, personalization and feature management solutions, helping companies drive more conversions and revenue across all their digital assets. The company provides marketing, product and engineering teams with an easy-to-use optimization platform to convert website visitors on desktop or mobile devices into customers, subscribers or leads while delivering great user experiences. AB Tasty’s customers include L’Oreal, Hermes, Flixbus, Just Spices, YSL Beauty and more than 900 other international companies. Further information can be found atwww.abtasty.com
Now with experiments & Start personalization!
If you would like to get started with the topic of conversion optimization or still need a suitable tool for your experiments, we would be happy to help you.Simply contact us for an initial consultation!
