The Advantages Of Search Ads 360
Management Summary
user interface
Through oneGoogle Ads-oriented, easy-to-use user interfacethe change is easy. Search Ads 360 combines all search engine accountsfor campaign management and reportinginto one parent account. Due to the uniform user interface, the optimization of campaigns is overall more time-saving and efficient. Advertisers also use Search Ads 360 to manage their own campaigns internally.
Budget grading reports
Search Ads 360 offers the ability to retrieve the budget grading report of an annual or campaign budget. This results in extensive forecast data and information on the degree of target achievement. For example, the budget tiering report provides information about the costs to date, the elapsed time, the remaining budget, the remaining days and the budget tiering ratio. At a glance you can see where you currently stand and what the future forecast is.
Label reporting
Another difference between Search Ads 360 and Google Ads is label reporting.Label reportingcan be used in Search Ads 360 across different accounts anddetached from the campaign structuresbe created. As long as the correct and identical labels have been assigned to all accounts, this overall overview can be used to measure the success of labels in real time.
Bidding strategies in Search Ads 360
Bidding strategies optimize ad spend by monitoring keyword and product group performance. A Search Ads 360 bid strategy automates the bid adjustment process to eliminate the need to manually adjust all bids whenever the advertising landscape or advertising goals change.Bid optimization through bidding strategies can be done based on the following goals:
- reaching a certain ad position,
- largest possible number of clicks from a set monthly budget,
- maximum number of conversions/sales from a fixed monthly budget,
- Bidding strategies for ROI to maximize conversions and revenue (e.g. ROAS, KUR),
- Combinations of individual strategies(e.g. ad position + ROI)
The Search Ads 360 bid strategies also take effectReal-time databack and thereby recognize current trends. Additionally canweekend patternrecognized by the bidding strategies and the bids adjusted. Help optimize bidding strategiesBid strategy forecasts.
Inventory keyword campaigns
Inventory keyword campaignsare a further development of Google Shopping (PLA) campaigns and are based on a product feed in the Google Merchant Center. The difference toGoogle Shopping campaignsconsists in the completely automatic generation ofSearch campaigns including the complete campaign and ad group structure.With the help of dynamic templates, even the…Ad texts and keywords automatically generated.
Bulksheets and bulk uploads
Search Ads 360 enablesBulk uploads and bulk edits across multiple campaigns and accountsaway. The changes and uploads can be prepared and uploaded automatically at a later date. Search Ads 360 makes recurring work steps more convenient and time-saving. An example would be copying the campaign from one company headquarters to many other branches or making changes at the turn of the year.
Individualized KPIs
In addition to the normal KPIs such as ROAS (=return on advertising spend) or ROI (=return on investment), Search Ads 360 offers the option of independentlyKPIs in additional formula columnsto determine. For example, advertisers and agencies can see the sum of all conversion metricsConversions per impressionor othersindependently defined key figuresdisplay.
Search Ads 360 is a great support in managing complex campaigns.
