The Big Google Analytics Quiz

Question 1:
What do you know about Session in Google Analytics?

Does a session end if I access the website from another browser tab?

No

Does a session end when I close the browser?

No

Does a session end when I return to a page by clicking a bookmark?

No

Does a session end if I delete my cookies?

Yes – more information inGoogle Support

Question 2:
Which data might not always be correct in the real-time view?

Answer

Source/medium/campaign data may differ in real-time view.
Because this report does not contain the typical “last non direct” Model applied.

Question 3:
How to interpret line 5?

Answer

These are users who were on their own YouTube channel page.
You have the option to insert a UA ID in the YouTube channel settings.
This data is then transmitted.
But be careful:Interactions with the videos are not transferred.

Question 4:
What is importable?

1. Impressions
2. Clicks
3. Cost

Answer

Cost

Question 5:
Is that a bouncer or not?

1) The user lands on the page and a page view from /homepage is sent first
2) Then the user signs up for the newsletter and an event is sent

Answer

No, it is not a bouncer because the event was set to Non Interaction = false.
This means that registering for the newsletter was an interaction and the user is not a bouncer.

Question 6:
The transaction does not automatically include guest/new customer/regular customer. How could this be implemented additionally?

AnswerThis information could be sent to Google Analytics using a Custom Dimension.

Question 7:
Which scope would you use to create the custom dimension?

(The answer relates to question 6)

Answer

Probably hit scope.
But it would also be possible for sessions and users depending on the situation.

Question 8:
Assuming there is no User ID feature – how do you answer the following questions?

1. Will a user be recognized if they delete their cookies?
2. Will a user be recognized when they change browsers?
3. Will a user be recognized if they change devices?

Answer 1

No

Answer 2

No

Answer 3

No

Question 9:
How could the following situation be solved with a filter?

The search term for the internal search is not passed as a parameter (e.g.: …/search?q=shoes), but within the path (e.g.: …search/shoes).
How can this still be saved within Google Analytics?

Answer

Question 10:
How can you check on your own site whether the GTM is in use?

Answer

The easiest way is to use the Chrome browser extension Google Tag Assistant.
Here is the download link:Google Tag Assistant

Question 11:
After the GTM transition, page views changed in the following ways. What could have happened?

Answer

Google Analytics continues to be measured directly on the site and now also via the GTM.
So they forgot to remove the Google Analytics code from the site after the GTM was installed.

Question 12:
The following situation: A desktop PC, the same user uses Chrome once and Firefox once.

What happens without User ID tracking:

1. How many users?
2. How many sessions?

Answer 1

2

Answer 2

2

What happens with User ID Tracking:

1. How many users?
2. How many sessions?

Answer 1

1

Answer 2

2

Question 13:
How can you control which GA version is used on your own site?

Answer

The easiest way is to use the Chrome browser extension Google Tag Assistant.
Here is the download link:Google Tag Assistant

Question 14:
How can you check whether your IP is anonymized on your own site?

Answer

This is only possible using developer tools.
Here’s how it works:Click F12, then switch to the Network tab. In the search field for “collect” search and reload the page. The “aip” Parameter now indicates whether anonymization is taking place or not.

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