Which Search Customer Are You Actually
Management Summary
Disinterested ignorer
Thank you for even reading this line! You are now welcome to skip to the other articles
Check-off or beginners
If you can say: “My media plan includes search budget anyway,” you have either fulfilled your obligation in your environment or are taking the first steps in search engine marketing (SEM). As long as your competitors are also at this level: Not so bad; In the medium term, however, you should think about…
Optimizer
Do you monitor your commissioned campaigns for a success indicator such as clicks, cost-per-click or reach? This is dangerous! That’s 1
Professional
Do you control based on ROI or CPO? Are your campaigns set up granularly (some say complex) to get the most out of them? Super! Then you probably have your own strategy and budget for SEO (search engine optimization). You are probably already using at least two tools for analysis and know their different attribution models and their impact. Optimal landing pages are a given for you.
Hero
You not only optimize the channels in the customer journey, but also analyze and control at product, campaign and regional levels. You can therefore correlate the effect of all (online) marketing channels and optimize them holistically. You are a (positive) challenge for your agency. When do you start with programmatic marketing?
No matter where you are: there is always the next step. The three most common obstacles: your environment, your agency and: YOURSELF. All three factors are in your hands!
