Creatives Training: Design Creatives Yourself
Give your marketing the decisive power: Learn in our practical training sessions how to create effective advertising materials that boost your performance.
Our Creative Workshops
Good campaigns require excellent creatives. However, in daily operations, the specialized knowledge to fully leverage the potential of modern ad technologies is often lacking. Our training closes this gap and prepares your team for the challenges of digital competition.
Why Creatives Training from e-dialog
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01
Technology Focus
We train you and your team directly in the most important tools. You will learn practical skills in Google Web Designer, DV360, or Google Studio on how to technically set up creatives correctly.
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02
Data-Driven Creation
With us, you learn to combine creativity and data. We show you how to properly set up A/B tests, analyze the performance of your creatives, and optimize your advertising materials.
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03
True Experts
Our trainers are experienced specialists from our agency. They share their knowledge so you can build internal competencies.
What You Learn in Our Creatives Training
Our workshops are modular and tailored to your needs.
Creative Strategy
How to develop concepts that contribute to your goals and captivate your target audience.
Dynamic Creatives
Learn the technical implementation of dynamic advertising materials that adapt to users and increase relevance.
Efficient Scaling
We show you how to create hundreds of variants for different target groups and channels from just a few basic assets.
Creative Management in DV360
Understand the specific requirements of programmatic platforms and manage your creatives like a pro.
FAQ: Frequently Asked Questions about Our Creative Training
Our team has no design experience. Is the training still suitable?
Yes, absolutely. Our training is aimed at both marketing teams who want to expand their technical skills and designers who want to delve deeper into ad technology. We adapt the level to your team.
Can the training content be adapted to our specific tools and problems?
Absolutely. That is even our strength. We do not offer standard training, but rather develop an individual workshop with you that is precisely tailored to your challenges, your level of knowledge, and your goals.
What is the difference between a static and a dynamic creative?
A static creative is like a digital poster – its message is always the same. A dynamic creative, on the other hand, can adapt its content (e.g., images, texts, prices) in real-time, based on factors such as the user’s location, browsing behavior, or the weather. In our training, you will learn how to leverage this powerful technology.
How exactly does AI help us create banners?
Generative AI can significantly accelerate the creative process. It can help you create different text variants for your ads, visualize image ideas, or even generate initial design drafts. We show you how to use these tools as a creative co-pilot.
