Successful campaigns with data-driven creatives
The digital market is fiercely competitive. Target audiences’ attention spans are getting shorter, and with the elimination of third-party cookies, precise targeting is becoming a challenge. How can you still successfully generate leads?
Our answer: Data-driven creatives that balance creativity and performance.
With the right strategy, we’ll achieve your goals!
Campaigning starter packages
Display Ad
Starter Package
Fast, cost-effective banner creation to boost your campaign performance.
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Display Ad
The quick fix for your cross-channel advertising campaign!
The ideal solution for all businesses that need professional display ads to support their campaigns without investing significant resources in developing complex campaigns.
Scope of services
Kickoff & Briefing
Joint briefing call (online call) to define goals, clarify fundamental questions & establish a rough timeline
Concept & creation of ads—including layout & wording
Concept & storyboard creation
Creation of 1 display ad in 2 formats (300×600 + 300×250)
Including 1 variation (e.g., CTA text or visual change)
Including 1 feedback round
Video Ad
Starter Package
Cost-effective video ads for better campaign performance without video shooting.
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Video Ad
Video ads are among the most popular high-performing advertising formats in the digital space.
This starter package is ideal for businesses that want to create professional video ads with limited resources while needing fast results and measurable improvements in their campaigns.
Scope of services
Kickoff & project definition
Joint kickoff (online call) to define goals, clarify fundamental questions & establish a rough timeline
Concept & storyboard—15 sec, based on stock footage
Concept & research of suitable stock footage
Presentation meeting (30 min, online call)
Including 1 feedback round
Video ad creation—1 video ad in 3 formats
1080×1080, 1080×1920, 1920×1080
Including 1 feedback round
Creative
Concept
The perfect creative idea for your business, your product, your target audiences—tailored for the digital market.
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Creative
With a creative concept perfectly aligned with your brand, business objectives, and the unique characteristics of digital channels, we set the ideal foundation for your campaign success.
And if you also need support with implementation: The display and video starter pack is the perfect complement.
Scope of services
Kickoff & project definition
Joint kickoff meeting (online call) to define goals, clarify fundamental questions & establish a rough timeline
Creative concept creation—1 digital campaign
Research on brand & product
Development of 2 possible campaign ideas
Research of suitable stock material
Mockups for implementation across various digital channels
Closing call
Presentation of campaign concept (online call)
Optimization starter packages
User
Testing
Identify obstacles in the customer journey, usability hurdles, and receive feedback from real users.
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User
Review of UX, design & clarity of your website.
User testing provides valuable insights from real user behavior. It delivers the foundation for informed, data-driven decisions. Identify obstacles in the customer journey, usability hurdles, and receive feedback from real users.
This measure is particularly suitable for a launch or relaunch. However, competitive analyses, reviews of more complex processes, and accessibility tests can also be conducted.
Scope of services
Kickoff & project definition
Joint kickoff meeting (online call) to define goals, clarify fundamental questions & establish a rough timeline
Test concept creation & target group selection
Recommendations for targeting, scenario, test tasks, and reflection questions
Interview evaluation & documentation—8 test participants
Documentation of identified problems, creation of recommendations for action
Closing call
Presentation of results & recommendations for action (online call)
A/B Testing
Data-driven optimization
Capture real user behavior and efficiently leverage optimization opportunities.
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A/B Testing
Want to know which measures resonate best with your target audiences? A/B testing gives you the answer.
We provide data-driven, verifiable measurements—the most reliable foundation for your marketing decisions.
Scope of services
Kickoff & project definition
Joint kickoff (online call) to define goals, clarify fundamental questions & establish a rough timeline
Potential analysis
Analysis of existing advertising materials + landing page, test duration calculation + recommendation for test area
Test concept including storyboards for variants—1 A/B test
Test hypothesis & recommendations for designing test elements (message or visual or CTA…)
Implementation—1 A/B test
Test execution including creation of variants
Reporting
Final reporting & recommendations for action—including closing call (30 min online call)
Landing Page
Conversion Booster
The landing page as a success factor for your advertising campaigns—engage users effectively and increase conversions.
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Landing Page
Not satisfied with your campaign conversion rate? Have a new landing page for a product/service? Or do you have a complex user journey?
In all these cases, the Conversion Booster is the perfect solution for you. A reliable, data-based analysis that highlights your optimization potential.
Scope of services
Kickoff & project definition
Joint kickoff meeting (online call) to define goals, clarify fundamental questions & establish a rough timeline
Landing page audit—1 landing page + user journey
Analysis of landing page and user journey to conversion based on usability/conversion best practices and (if available & provided) web analytics data
Recommendations for action
Creation of recommendations for optimizing UX & maximizing conversions
Closing workshop
Presentation of results & recommendations for action (online call)