AI Max for Search: Our Experience and Best Practices
With the global rollout of AI Max for Search, Google has introduced the next level of campaign automation.
Here you can watch the webinar recording and download the materials.
AI Max for Search – Our Experience and Best Practices
Google Search is changing radically: moving away from simple link lists toward an answer engine. With the global rollout of AI Max for Search in 2025, Google has introduced the next level of campaign automation. It is not a new campaign type, but an AI upgrade for existing search ads that merges Broad Match, generative ad copy, and dynamic landing page selection.
In this Digital Snack, we share our insights from the first few months:
- What’s really under the hood? (Keywordless Technology & Asset Generation).
- Performance Check: Does the promise of +14% conversions hold up in reality?
- Strategy vs. Algorithm: Where we need to maintain control and where we can trust the AI.
Nadine, a member of our Paid Search team, has extensive experience with a wide range of clients – from kitchens to ski tickets in Switzerland. With her e-commerce expertise, her focus is particularly on Google Shopping.
Jerome, a long-standing SEA expert and SA360 specialist, brings comprehensive expertise for targeted strategic consulting for our clients. Through his experience, he supports clients from various industries in the strategic planning and operational implementation of Google Ads campaigns, including innovative formats such as Performance Max and SA360.
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01
Intent Instead of Keywords
Learn how AI Max serves search queries through “Keywordless Technology” and why understanding user intent is now more important.
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02
Transparency Instead of Black Box
We show you the new reporting options such as the AI Max Search Term Report.
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03
Data Strategy
Best practices for the “feeding process”: AI is only as good as its data. We share our best practices for optimizing your landing pages and text assets.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.