Clarity instead of a jumble of numbers
Achieving data-driven media budgets with AI. With Akinwande Komolafe & Buster Grunau.
Here you can watch the webinar recording and download the materials.
Clarity instead of a jumble of numbers: Using AI for data-driven media budgets
Marketing is not short on numbers. However, they don’t always help find answers to the truly pressing questions: How profitable was my campaign? Where do I need to invest more, and where can I allocate less budget? The AI revolution opens up new possibilities for planning media budgets across channels, predicting campaign success, and thus getting closer to the truth. e-dialog presents its self-developed AI solution for data-based media planning.
Three reasons to watch this episode of Digital Snack:
1. If you are regularly asked to prove the success of your campaigns with figures.
2. If you would like forecasts on how changes in budgets affect the result.
3. If you want to better understand the interplay of your advertising channels.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.