Effective user testing
Optimize websites & gain insights. With Sophie Kubec (Head of Conversion Optimization, UX & E-Mail Marketing)
Here you can watch the webinar recording and download the materials.
Effective user testing: Optimizing websites & gaining insights
Many users visit your website every day – often without completing the desired conversion. Why is that? Where are the stumbling blocks? How is my website perceived? Does it even appeal to my target audience?
These questions can be answered with user testing. This qualitative optimization measure provides valuable insights from real users and highlights the most significant usability issues.
In this Digital Snack, you will learn how to use remote user testing to optimize your website and why you should do so, for the following three reasons:
- Fast insights: Remote execution is not only cost-effective but also particularly fast – initial results are available after just a few days.
- Diverse applications: From website relaunches to accessibility – learn more about the situations in which user testing is an appropriate measure.
- Specific target groups: Targeting by geography, age, interests, devices, and much more is possible to best reflect your actual user distribution.
Your e-dialog expert in this webinar:
Sophie Kubec is an expert in User Experience & Website Optimization. She has been advising international brands on usability, AB testing, landing pages & accessibility for over 10 years.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.