From Data Discovery to Data Strategy – leverage your data assets!
Digital Snacks Webinar with Dominic Herr & Lasse Hoffmann
Here you can watch the webinar recording and download the materials.
From Data Discovery to Data Strategy: Leverage your data assets!
The use of first-party data in digital marketing is a hot topic, but what does that actually mean? What data exists within companies, and how can it be utilized? A clear understanding of company data, stakeholders, and potential use cases is necessary to develop a sound data strategy and select the appropriate tools.
Three reasons to watch this episode of Digital Snacks:
1. Learn how 1st party data and digital maturity are connected
2. People, Platform, Processes – learn more about the facets of Data Strategy
3. Get insights into use case definition and prioritization
Your e-dialog Experts in This Webinar
Dominic can look back on over 10 years of (digital) marketing experience in startups, corporations, and agencies. As a Digital Business Consultant, he advises on topics related to Digital Marketing Maturity, Data Strategy, Personalization, and Martech.
Lasse primarily contributes his many years of digital marketing and data expertise to projects with a strong focus on innovation. This includes, in addition to tool and technology consulting, questions regarding data strategy.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.