GA4 & Dataform:
How Dataform improves the BigQuery export. With Andreas Schiefer (Senior Technical Consultant) & Dominic Herr (Senior Advisor Strategy)
Here you can watch the webinar recording and download the materials.
GA4 & Dataform: How Dataform improves the BigQuery export.
Google Analytics 4 is one of the most important data sources for many companies. However, the GA4 export can be overwhelming, and queries can take a lot of time. Imagine being able to handle these challenges with ease and significantly speed up your workflows.
In this Digital Snack episode, we will show you how Pipelines (formerly Dataform), a native tool in BigQuery, makes exactly that possible.
What you will learn in this episode:
1) Challenges with the GA4 export:
We will show you which parts of the export cannot be used without adjustments.
2) Benefits and challenges with Pipelines (Dataform):
We will provide insights into how Dataform can solve these challenges.
3) Additional use cases and alternatives:
What else can you do with Dataform?
Your e-dialog experts in this webinar:
Andreas Schiefer has 10 years of agency experience and brings broad expertise in online marketing. His current area of specialization is Data Measurement topics.
Dominic Herr has more than 10 years of (digital) marketing experience in start-ups, corporations, and agencies. As a Digital Strategy Advisor, he provides consulting in data strategy, Google Cloud, martech, and GenAI.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.