Lost in GA4? – Where to find the answers you need
With Matilda Wassgren & Nike Meyer
Here you can watch the webinar recording and download the materials.
Lost in GA4: Where to find the answers you need
Haven’t found the time to familiarize yourself with Google Analytics 4? Is it still easier for you to get your insights from Universal Analytics? Not sure what it means when data in GA4 is different from UA? Then let us help you get started with GA4! We will show you where to find the data for the most common UA reports in GA4 and discuss reports that will give you insights you could not get before.
We cover the following questions:
Where do I find Universal Analytics report X in Google Analytics 4?
Where do I find data on conversions, events, metrics and e-commerce?
How do I view data on specific channels or campaigns?
How do I filter and customize reports to get the data I need?
3 reasons why you should watch this episode:
1. Find hidden gems: Master navigation and uncover valuable insights on key metrics like conversions, engagement, and user behavior
2. Say goodbye to confusion: Demystify the new interface and reports, and learn where to find specific data. Ask the experts your questions directly.
3. Get the knowledge and skills needed to unlock the full potential of GA4 and make data-driven decisions for your website or app.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.