Marketing in the Dark
How MMM Brings Clarity. With Buster Grunau (Media Strategist) & Christian Reiser (Senior Machine Learning Engineer).
Here you can watch the webinar recording and download the materials.
Marketing in the Dark: How MMM Brings Clarity
Marketing often feels like flying blind: unclear attribution, many difficult-to-measure activities, and increasing pressure for efficiency make decisions challenging. In this webinar, Buster Grunau and Christian Reiser from e-dialog show you how Marketing Mix Modeling (MMM) provides orientation step by step. You will learn how to better justify budgets, understand impact chains, and derive optimal frequencies—even before implementing a full MMM. This transforms data chaos into a clear decision-making foundation.
1) Marketing planning with a reliable data foundation: Discover how MMM provides clear orientation—and makes awareness, spillover & mid-term effects measurable!
2) Making budgets transparent: Learn how the impact of your activities becomes transparent and budget decisions become data-driven.
3) Practical introduction to complex analyses: Receive concrete tips to achieve well-founded results faster, even without a full MMM.
As a Media Strategist with an eye for the big picture, Buster understands how digital advertising is executed with a consumer perspective, analyzed cross-channel, and evaluated.
Christian specializes in developing customized generative AI models for analyzing and creating text, images, and videos for marketing use cases. He is passionate about developing attribution models, improving search and recommendations in retail.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
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