Messenger Marketing
How WhatsApp, RCS and co. will increase your sales in 2026
Messenger marketing: How WhatsApp, RCS and co. will increase your sales in 2026
A quick voice message, a quick meme, the WhatsApp family group: we all take messenger apps for granted in our private lives. But in professional customer communication, the enormous potential of this channel often remains untapped because there is a lack of staff to scale it up.
That is now changing.
In this Digital Snack, Lasse Hoffmann and Jessica Egleston (e-dialog) together with Arnold Schiechl (Link Mobility) show why 2026 will be the year of messenger marketing. We shed light on how AI workflows solve the resource problem and bring the messenger out of the pure service corner and into the center of your marketing strategy.
Jessica is a Consultant Paid Social at e-dialog & has been supporting the team for over 4 years with strategy and optimization of advertising measures on all social platforms. When she’s not creating and optimizing paid social media campaigns, she enjoys taking photos or spending time with her two dogs.
Lasse is a Principal Consultant at e-dialog.
With over 15 years of experience in digital marketing, from SEA and affiliate to SEO, DirectTV and programmatic, Lasse is a proven expert in data-driven activation. His curiosity for new channels and technologies is what drives him. As Principal Consultant at e-dialog, his focus is on the intelligent combination of data, technology and the people behind it.
Guest speaker for this Digital Snacks episode:
At LINK Mobility, Arnold Schiechl is responsible for the strategic transformation of companies towards modern omnichannel communication. With extensive experience in consulting, he translates complex technologies into clear, scalable and innovative solutions with measurable added value for global retail chains through to future-oriented SMEs. On stage, he demonstrates how strong communication not only simplifies processes, but also brings people, brands and technology together.
Digital Snacks – Registration
Messenger marketing: How WhatsApp, RCS and co. will increase your sales in 2026
16.4.2026 | 13:00 – 13:45
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01
Scaling instead of resource limit
Find out why messenger marketing no longer has to fail due to a lack of capacity. We’ll show you how intelligent workflows can meet your customers’ expectations without placing an operational burden on your team.
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02
Strategic integration
From new standards such as RCS to smart in-app interactions: We look at the trends that are turning chat into a high-performance sales platform and how you can use first-party data effectively.
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03
Real check instead of theory
We take a look directly into practice! With concrete cases from L’Oréal and Metro, we show you how messenger marketing scales corporate success.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.