Next Level SEA
How Demand Gen changes your funnel strategy and brings you new customers. With Jerome Fleck & Nadine Nager (Senior SEA Consultants)
Here you can watch the webinar recording and download the materials.
Next Level SEA: How Demand Gen is changing your funnel strategy and bringing you new customers.
Google is pushing Demand Gen as the new power format for awareness and performance—and rightly so. Traditional funnel strategies will no longer work in 2025 without upper-funnel touchpoints that truly deliver. Demand Gen combines creative storytelling with conversion goals, making it a core SEA component when you want to turn attention into qualified traffic.
In this Digital Snack, we will show you what Demand Gen can already do today and how the setup has changed.
1) Understanding Demand Gen—for performance and branding
Learn how Demand Gen works and why it is the key in 2025 to connecting visibility, engagement, and conversions in the upper funnel.
2) Developing a funnel strategy for 2025
Find out how to structure your campaigns to perform seamlessly from the first touchpoint to conversion—with a focus on sustainable brand impact.
3) Immediately actionable tips & insights
Get practical best practices on setup, creatives, audiences, and tracking—directly applicable to your next campaign.
Your e-dialog experts in this webinar:
Jerome, a long-standing SEA expert and SA360 specialist, brings extensive know-how for targeted strategic consulting for our clients. With his experience, he supports clients across various industries in the strategic planning and operational implementation of Google Ads campaigns, including innovative formats such as Performance Max and SA360.
Nadine, a member of our Paid Search team, has extensive experience with a wide range of clients—from kitchens to ski tickets in Switzerland. Thanks to her e-commerce know-how, her focus is particularly on Google Shopping.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
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