Programmatic Beyond Display
Modern media planning and integrated customer journeys in DV360
Programmatic Beyond Display: Modern media planning and integrated customer journeys in DV360
Your target audience switches screens faster than ever today: Netflix in the evening, the digital screen at the train station in the morning, and desktop research in between. Anyone still planning in classic display silos here is losing reach, relevance, and budget. Modern programmatic advertising now goes beyond the classic banner and connects channels where they truly deliver impact.
In the Digital Snack on March 12, Michaela Hager and Andjela Stevic will show you how to design modern campaign planning with DV360 and future-proof complex journeys.
Michaela is a recognised expert in programmatic advertising. Thanks to her many years of experience, she has built extensive know-how in developing and implementing effective programmatic strategies across a wide range of industries. In this webinar, she shares her in-depth knowledge and shows how DV360’s capabilities can be used optimally to achieve campaign objectives.
As an experienced Programmatic Consultant, Andjela has been supporting national and international brands for many years in the digital transformation of their media strategies. With her in-depth technological understanding of DV360 and her passion for new channels, she is regarded as a recognised expert in Connected TV (CTV). In this webinar, she shares her practical experience and shows how brands can implement complex omnichannel strategies efficiently and effectively today.
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01
More than just banners
We will show you which channels can truly be activated today and how this diversity significantly improves your campaign performance.
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02
Three real cases instead of dry theory
We will take you into the practical world of CTV, DOOH, and B2B lead generation and present the concrete results of our implemented campaigns.
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03
No more budget drain caused by channel silos
Anyone who plans channels separately loses control over frequency, reach, and impact. We explain what consolidated planning changes in practice.
Digital Snacks: the webinar series on digital marketing & data-driven marketing
Our subject-matter experts for data-driven marketing provide exclusive insights into their work in every episode. We serve up insider updates and insights on current topics—straight from the people shaping our digital future. Short, concise, and free of charge for you.