Campaign Manager 360: Centrally manage and measure campaigns
With Google Campaign Manager 360 (CM360), you bring clarity and control to your digital advertising activities and bundle everything in one place.
Centrally manage and understand your campaigns
Anyone managing campaigns across various channels needs a central control center for ad management, trafficking, reporting, and attribution. Google Campaign Manager 360 (CM360) is the Google Marketing Platform ad server that makes exactly that possible. As an ad-serving platform, it brings together all the threads of your digital advertising and provides you with a unified and deduplicated view of performance—across all channels and devices.
Our expertise as your success factor
As a sales partner and certified Google Marketing Platform partner, we offer you not only the license for Campaign Manager 360 but also the comprehensive expertise to get the most out of your setup.
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Certified Expertise
For you, this means: no black box, but honest advice and a setup that contributes to your goals and ensures full data sovereignty. As a certified Google partner, we guide you safely through the requirements of the Google Marketing Platform. We share our knowledge so that you have full control over your data.
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Holistic Strategy
We view Campaign Manager 360 as the heart of your campaign management. We link it seamlessly with other Google Marketing Platform tools, such as Display & Video 360 and Google Analytics, develop a clean data strategy, and ensure that your creatives and tracking work together perfectly.
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Onboarding and Training
As a certified partner and experienced online marketing agency, we can support you not only during the onboarding phase but also provide ongoing advice and train your teams.
The advantages of CM360
Centralized Campaign Management
Manage all your digital advertising assets and placements in one place. This saves time, reduces complexity, and ensures a better overview.
Digital Ad Serving for more control
As a tool for digital ad serving, CM360 enables the delivery of your advertising assets across different networks—with full control.
Cross-channel Reporting
Consolidate data from display, video, and other campaigns. Analyze performance holistically and identify cross-channel synergies.
Comprehensive Conversion Tracking Tool
Use Floodlight tags to measure conversions and user activities precisely and without duplication. This data forms the basis for effective retargeting and accurate performance measurement.
Deep Insights through Attribution
As an attribution tool for digital advertising, CM360 helps you understand which touchpoints in the customer journey contribute most to conversion. This allows you to allocate your budget even more efficiently.
Viewability & Verification Reporting
CM360 offers you extensive insights into the viewability of your ads, so you can accurately assess the effectiveness of your investments.
Seamless Integration
Optimize your workflows by effortlessly connecting CM360 with other Google Marketing Platform tools such as DV360, SA360, and Google Analytics 4. This provides deeper insights for your decision-making.
Data Ownership
With your own license for CM360, you gain sovereignty over your data and can optimize, experiment, and learn in the long term—without dependence on agencies.
FAQ: Frequently asked questions about Campaign Manager 360
What is Google Campaign Manager 360?
Campaign Manager 360 is a tracking and campaign management tool for managing, delivering (ad serving), and measuring digital advertising campaigns. Think of it as a central hub that not only allows you to serve your banners and videos across various networks but also collects all relevant data points. This gives you a cross-channel and holistic view of your advertising performance.
What is the difference between Campaign Manager 360 and Display & Video 360 (DV360)?
Campaign Manager 360 is an ad server for managing and measuring campaigns. Display & Video 360 (DV360) is a demand-side platform (DSP) for the programmatic purchase of advertising space. Both tools work closely together: you manage the creatives in CM360, while you purchase media in DV360.
What are Floodlight tags?
Floodlight tags are code snippets from CM360 that you implement on your website to measure actions such as purchases or registrations. They are the foundation for your precise conversion tracking and retargeting.
Why should I work with e-dialog?
As a Google partner, we specialize in data-driven strategies and advertising. We support you not only with the license but also with strategic conception, technical setup, and continuous optimization to achieve your campaign goals. We put our knowledge and experience at your side.
Is CM360 also suitable for smaller companies?
Campaign Manager 360 is primarily aimed at companies that run digital advertising on a larger scale across multiple channels. It is particularly valuable if you prioritize data sovereignty and centralized, holistic measurement. We would be happy to advise you in a personal conversation whether CM360 is the right solution for your requirements.
