Google Meridian
Measure the true value of your marketing channels. Make data-driven decisions with Meridian, Google’s Marketing Mix Modeling framework.
What is Google Meridian and how do you benefit from it?
Google Meridian is a Marketing Mix Modeling (MMM) framework that helps you understand and evaluate the effectiveness of all your marketing activities. As an open-source solution, it allows you to plan your marketing budget based on solid data.
Your path to measurable success with e-dialog
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Certified Expertise
As a certified Meridian partner, we have proven expertise in building and implementing sophisticated data solutions.
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Years of Experience
With over 20 years of experience in data-driven marketing, we know which data is relevant for a meaningful Marketing Mix Model and how to interpret the results.
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Integrated Optimization
Meridian is not an isolated solution. We seamlessly integrate the framework into your existing tech stack and link the insights with other platforms such as Google Analytics, the Google Marketing Platform, and your CRM data.
Our Google Meridian Services
Strategy & Conception
We analyze your goals and define the appropriate MMM strategy for your company.
Implementation & Integration
We handle the technical setup of Meridian and ensure the connection of all relevant data sources.
Modeling & Analysis
Our data science experts create and calibrate your individual Marketing Mix Model and derive concrete insights from it.
Budget Optimization & Forecasting
We use Meridian models to determine the optimal budget for your channels and to forecast future developments.
Training & Workshops
We empower your team to understand Meridian’s results and use them for their daily work.
FAQ: Frequently Asked Questions about Google Meridian
What exactly is a Marketing Mix Model (MMM)?
An MMM is a statistical analysis method that quantifies the influence of various marketing channels (such as TV, social media, SEA, print, etc.) on your business goals (e.g., revenue or leads). This allows you to find out how much each channel contributes to success.
Does Google Meridian require cookies?
No. Meridian is a privacy-friendly solution that works without cookies or individual user data. The analysis is based on statistical data, making it perfectly suited for the post-cookie era.
Is Meridian only suitable for large companies?
Not necessarily. While implementation requires a certain data base and expertise, companies of various sizes can benefit from MMM. As an open-source solution, Meridian makes this methodology more accessible. However, a certain number of channels used and available historical data (at least one year) are necessary to achieve relevant results. We would be happy to advise you on whether it is the right approach for you.
What is the difference compared to classic attribution models (e.g., Last-Click)?
Classic attribution models often focus only on digital touchpoints and cannot measure the contribution of offline channels or branding effects. They are susceptible to tracking gaps, ad-blocking, and other interruptions in the customer journey. An MMM like Meridian evaluates the marketing mix holistically, providing a strategic overall picture of performance.
Do I need my own data science team to use Meridian?
Not if you work with us. As your partner, we provide the necessary data science and analysis expertise to implement Meridian for you and translate the results into valuable insights.