Conversion Tracking: Make Your Success Measurable
Precise conversion tracking is the foundation for data-driven decisions and the measurability of your marketing. We create the technical basis so you can see exactly which measures truly contribute to your goals and ensure your budget is optimally invested.
Transform Data into Insights
Without reliable data, you make decisions blindly. A professionally implemented conversion tracking system is the foundation that supports all your digital marketing activities. It measures what truly matters: the actions of your users that directly contribute to your business objectives. We help you invest your budget where it delivers the greatest impact.
Reliable Numbers with e-dialog
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01
The Foundation for Your Arguments
A solid tracking setup is crucial for objectively assessing the performance of your campaigns and the efficiency of your budget. We create the technical foundation so you always have complete visibility and can optimize your strategy based on facts and present it convincingly internally.
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02
Expertise That Prevents Errors
The interplay of various tracking technologies is complex. A concept developed by specialists prevents typical errors such as data gaps, measurement errors, or complete tracking failures from the outset. This ensures high data quality and helps you avoid costly mistakes.
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03
Data Protection-Compliant Implementation
Trust is crucial in the digital world. We implement your tracking setup not only technically sound but also 100% compliant with GDPR standards. You receive comprehensive documentation and the assurance that your data collection stands on a legally solid foundation.
Our Services at a Glance
Tracking Audit & Concept
We analyze your existing setup, identify sources of error, and create a roadmap for a future-proof measurement strategy.
Tracking Implementation
Our experts implement the tracking concept technically and ensure error-free operation.
Google Analytics Setup
We set up Google Analytics for you so you can understand the behavior of your users on websites and in apps in detail.
Google Tag Manager
We use GTM to centrally manage all your tracking codes. This makes you more flexible and independent of the IT department when making adjustments.
Server-Side Tracking
We implement server-side tracking, where data is sent directly from your server. This makes it less susceptible to ad blockers and cookie restrictions.
What Exactly Is Conversion Tracking?
Imagine you run an online ad. Thousands of people see it, hundreds click on it. But what happens next? Do these users buy your product? Do they sign up for your newsletter? Do they download your whitepaper?
This is exactly where conversion tracking comes into play. It is the process by which actions (conversions) on your website or in your app are specifically captured and measured. A conversion is any valuable action that a user performs. So instead of just counting clicks, you measure the actual success of your initiatives.
To make this more tangible, see which typical user actions we define as measurable events in an e-commerce project to understand the entire customer journey:
| Funnel Stage | Typical User Action (Event) | What You Learn from It |
|---|---|---|
| Interest | Product page viewed | Which products are most popular? |
| Consideration | Product added to cart | How high is the abandonment rate before purchase? |
| Intent | Checkout process started | Where in the checkout do users drop off? |
| Purchase (Macro-Conversion) | Order completed | What revenue does a campaign generate? |
| Loyalty (Micro-Conversion) | Newsletter signup after purchase | How many customers become repeat contacts? |
