e-dialog focuses on Messenger Marketing with LINK Mobility
New partnership combines RCS technology with data and campaign expertise
e-dialog and LINK Mobility are pooling their expertise: LINK Mobility is now e-dialog’s new technology partner in the field of Messenger Marketing. The data-driven marketing agency is thus expanding its portfolio to include one of the leading European solutions for mobile communication. At the same time, LINK Mobility customers benefit from the strategic campaign expertise and technical implementation experience of the e-dialog team.
“I am convinced that Messenger Marketing – especially due to the growing reach of RCS as a modern successor to SMS – will gain massive importance this year. Our strength lies in orchestrating channels in a way that achieves measurable success. Messenger Marketing therefore ideally complements our core areas of Social, Search, and Programmatic,” explains Andrea Swift, CEO of e-dialog.
RCS (Rich Communication Services) makes customer communication interactive, multimedia-based, and personal. Brands can present offers attractively, promote upselling and conversions, and improve customer service at the same time – all directly on their customers’ smartphones. In addition, SMS, WhatsApp, and chatbots can be seamlessly integrated into the communication.
e-dialog not only advises on the use of RCS or WhatsApp but also ensures that LINK Mobility’s solutions are smoothly integrated into existing systems. Around thirty experts in Analytics, Data Science, and Cloud Solutions ensure that existing data and new channels harmonize perfectly. Many years of experience in the areas of Consent Management and Conversion Optimization flow directly into the projects to ensure the long-term success of Messenger Marketing.
“In e-dialog, we have found a partner agency that can not only implement our solutions but also develop high-conversion Messenger Marketing strategies. When new channels like RCS fit seamlessly into the marketing strategy, real competitive advantages are created. This requires partners who have in-depth knowledge of customers, technology, and the market,” adds Josef Grabner, Managing Director of LINK Mobility DACH.
LINK Mobility will present initial insights into the measurability of Messenger Marketing on April 23 as part of the “Google Analytics Conference,” which is organized annually by e-dialog.