e-dialog strengthens leadership team
The data-driven marketing and digital strategy consultancy e-dialog is expanding its leadership team with four new team leads. As department heads, they support the agency’s growth, anchor creative strategy within campaign management, and ensure consistently high quality in client service and employee development.
As Marketing Director, Markus Widmer has been responsible since February for the further development of the marketing strategy of the growing agency with locations in Germany, Austria, and Switzerland. “I look forward to making marketing’s contribution to the business tangible and measurable. To achieve this, we are strengthening the team and processes with a sound, integrated, and sustainable strategy,” explains Markus Widmer. He focuses on optimizing the content and channel strategy, lead generation, and strengthening the perception of e-dialog, particularly in Germany and Switzerland. As a native Swiss, Markus Widmer knows the industry and market very well; with 25 years of experience in Vienna and the digital industry focusing on digital marketing and strategy, he most recently built up B2B digital marketing for a global industrial group on the client side.
As Head of People & Culture, Silvia Dula takes over all agendas regarding team development at e-dialog as well as the strong positioning of the employer brand. After engagements in the agency sector, Silvia Dula has been active in the field of People & Culture for ten years, particularly in high-growth environments. She initially took over responsibility for the team in Germany at e-dialog in early 2023; now she is responsible for the entire team and implements initiatives such as the rollout of an internal coaching offer. “’By people for people’ is our active motto – and that is palpable within the team. I want to maintain and further develop the excellent team culture and thus create the framework for further growth,” says Silvia Dula about her new role.
Long-time media, content, and creative expert Maria Holzinger has been leading the creative team at e-dialog as Head of Creative since October 2023. With her cross-industry experience, she specializes in strategic communication and creative development in dynamic environments. “I look forward to expanding e-dialog’s (creative) portfolio with the talented team and developing intelligent, data-driven AND creative campaigns for clients,” confirms Maria Holzinger. The campaign creatives produced in-house at e-dialog have already been recognized with several industry awards in recent years. For the portfolio, the possibilities of Generative AI (Artificial Intelligence) are also utilized in creation and implementation, and creative concepts are optimized for the requirements of the post-cookie era.
