e-dialog’s Google marketing conference attracts almost 1,000 participants from the DACH region

For the 13th time, the data-driven marketing agency e-dialog hosted the Google Analytics Conference (GACon), a series of events focused on digital marketing with Google platforms. The three-week program included a major Conference Day at Schönbrunn Palace in Vienna, masterclasses in Vienna, Berlin and Zurich, as well as online sessions. Across the six event days, a total of almost 1,000 visitors were counted.

Photo credit: Niklas Schnaubelt

Major Conference Day at Schönbrunn Palace in Vienna

The centerpiece of this year’s GACon was the Conference Day at Schönbrunn Palace in Vienna. Nearly 300 participants took the opportunity to build knowledge and exchange ideas on site.

Speakers from Google, Usercentrics, Google Cloud and the organizer e-dialog shared their expertise with the audience in keynotes and case studies. Users from Verbund, CTS Eventim and Swisslos also shared their experiences and best practices in a panel discussion.

Key topics: Gen AI, privacy, future of measurement, GA4 news

The Conference Day focused strongly on the new opportunities enabled by Gen AI, as well as privacy topics and changes resulting from the phase-out of third-party cookies. The migration to Google Analytics 4 and experiences with the tool were also key themes of the presentations.

Masterclasses in AT, DE & CH and online trainings

The masterclasses on Gen AI in marketing, privacy readiness & dashboard excellence also met with strong interest. The workshops in Vienna sold out more than a month in advance—overall, more than 100 participants attended the deep dives in Vienna, Berlin and Zurich.

The online trainings on the tools of the Google Marketing Platform were once again particularly well received. Nearly 600 interested participants attended the sessions, which were offered for beginners and advanced users.