Google recognizes e-dialog’s Cloud expertise with “Marketing Analytics” specialization
The specialist for data-driven marketing and digital strategy, e-dialog, with locations in Germany, Austria, and Switzerland, is one of only 26 partners worldwide to receive the Marketing Analytics specialization for Google Cloud. Through this rigorous selection process, Google honors outstanding partners to recommend highly qualified and dedicated service providers to clients for the implementation of scalable, enterprise-level Cloud projects.
In economically challenging times, many companies reduce their investments in innovation and progress. Yet, this is often the decisive competitive advantage. Those who invest in solutions over the medium to long term can emerge stronger from the crisis. AI, machine learning, and cloud-based applications (e.g., Gen AI, CDP, Marketing DWH, recommendation/personalization, attribution) are revolutionizing the performance of digital marketing strategies. Google is the leading provider of these tools. “Outstanding partners receive the Marketing Analytics specialization as the highest technical distinction, serving as proof of expertise and evidence of successful projects, such as those with our clients Galeria or Falkensteiner. We are extremely pleased with the successful cooperation with Google, which has been further recognized through this award,” confirms Andrea Swift, CEO of e-dialog.
The specialization was developed by Google Cloud to connect clients with qualified partners who possess in-depth expertise. Only 26 companies worldwide hold this seal of quality. Proof of this is provided by a qualified technical team, successfully completed client projects, and consistently seamless process and project management capabilities in the implementation of large-scale marketing analytics projects. The specialization audit involved approximately 600 hours and over 100 documents for project and success documentation. “The confirmation of our expert team’s high standards through the Marketing Analytics specialization is, of course, a milestone for us. Together with Google, we work on sophisticated and innovative solutions for our clients, taking into account new developments, technologies, and trends,” summarizes Tobias Kellner, Head of Cloud & Data Science at e-dialog.
High performance pressure in B2C sectors such as retail and tourism offers various approaches for data-driven optimization and cloud-based solutions for digital marketing analytics. e-dialog can showcase numerous reference projects with clients in the DACH region.
Revolutionizing the user experience for Galeria customers with the GCP-based Retail API
The strong online business of the department store group Galeria manages a massive product catalog while also meeting increasing customer demands for UX and personalized offers. The solution to this problem was the implementation of the Google Discovery Solution. The integration of Google Search and Recommendation, as well as Vision Search, takes the user experience to a new dimension. All tools are built with machine learning from the Cloud platform and utilize real-time signals. The result is a 100% personalized user experience and, for Galeria, an increase in search conversion and order value.
Learn more about this project in our success story.
Personalized customer journey for Falkensteiner customers with a Customer Data Platform:
By activating first-party data with the Google Cloud Platform, the premium hotel chain Falkensteiner Hotels & Residences gains a unified view of its users and uses these insights for segmentation and personalization of user targeting in digital marketing. With a comprehensive Customer Data Platform (CDP), Falkensteiner achieves better results while being prepared for a privacy-first future.
Learn more about this project in our success story.
Possibilities and solutions in digital marketing are evolving rapidly. Gen AI, CDP, Marketing DWH, recommendation & personalization, attribution, and many more. e-dialog invests in the further development of these technologies and its specialist teams, actively shaping the future of data-driven marketing. e-dialog shares insights and trends in industry forums, in-house specialist conferences, live webinar formats, and the e-dialog blog.
