High-Performing Creatives for Meili Selection Hotels
The digital agency designs data-driven creatives for traditional hotels in Klosters
Meili Selection Hotels are refreshing their digital winter campaigns with new creatives. They are conceived and implemented by the creative team of the digital agency e-dialog. The campaigns on Meta, YouTube, and Google Ads with the new visual concept will launch in November.
“The quality, diversity, and creativity of the advertising materials are crucial for the success of a campaign. We are convinced that with e-dialog’s creatives, we can significantly boost our performance,” explains Anina Hugi, Chief Sales & Marketing Officer at Meili Selection Hotels, regarding the decision.
The campaign for the upcoming winter season focuses on two prestigious properties: Hotel Piz Buin and Hotel Sport in Klosters. For the dynamic ad assets, e-dialog’s creatives rely on strong visuals, some generated with AI models, clear typography, and emotional messages.
It was important to us to convey not just information, but emotion. The identity of both hotels is palpable in the assets. This is how we create awareness as a basis for performance,” emphasizes Maria Holzinger, Director Creative Media at e-dialog.
The agency for data-driven marketing is further expanding its client base in Switzerland with Meili Selection Hotels, which includes clients such as Geberit, Sunrise, Worldline, Emil Frey, and Migros Bank. In addition to its Zurich office, e-dialog has offices in Vienna, Munich, and Berlin.
