Maria Holzinger promoted to Director at e-dialog

e-dialog continues to focus on internal creative team

Photo credit: Katharina Schiffl

Maria Holzinger has been promoted to Director Creative Media at e-dialog. Originally from Upper Austria, she leads the digital agency’s creative team, which develops data-driven advertising for impactful campaigns. Previously, she gained ten years of experience in radio, TV, and print media, as well as with agencies and marketers.

“The impact of creatives in digital campaigns is still underestimated. Thanks to Maria Holzinger and her team, we can consistently prove to our clients that well-thought-out, dynamic, and thoroughly tested creatives make the difference between a campaign’s success and failure,” emphasizes Andrea Swift, CEO of e-dialog.

The work of e-dialog’s creative team has already received several awards, most recently the Out of Home Award Salzburg for a Salzburg Linien campaign. As an expert, Maria Holzinger herself is frequently a member of award juries such as the iab webAd or the EFFIE Awards. In addition to developing advertising materials, her team advises clients on improving their websites, particularly in the areas of user experience, accessibility, and conversion optimization.

“In our fragmented digital advertising landscape, it is not at all easy to always have the right advertising material at hand. Our team’s strength is not just producing beautiful images, but real solutions – data-driven creative concepts that work,” explains Maria Holzinger.

For example, the creative team has developed dynamic display systems for clients that generate hundreds of banner variants using just one template and a data feed. Holzinger’s team is also among the pioneers in Austria regarding the use of generative AI for advertising materials.