Mobiliar awards search marketing to e-dialog
The digital agency will therefore manage Mobiliar’s entire performance funnel
Mobiliar is increasing its performance marketing budget with e-dialog. The digital agency has taken over campaign management for the long-established Swiss insurance company’s search engine advertising (SEA). Following programmatic and social advertising, e-dialog is now managing the third digital advertising channel for Mobiliar, three years after the start of the collaboration. The expanded mandate enables cross-channel performance campaigns that can be optimised across the entire sales funnel.
“With the expanded collaboration, together with e-dialog we can plan and optimise across channels even more effectively. We achieve our performance goals best when we take the entire digital funnel into account and continuously learn from the campaign data,” explains Dominique Perrinjaquet, Campaign Manager at Mobiliar.
In addition to campaign management, e-dialog also advises Mobiliar on performance measurement and attribution. The agency’s analytics team has completely revised and significantly simplified the insurer’s tracking setup. This now makes it possible to compare the performance of individual channels more effectively and use the media budget even more efficiently.
“Our shared goal is measurable success in performance marketing. This only works with a well-thought-out strategy, clean data, and precise campaign management. I am delighted with the results our specialist teams have achieved together with Mobiliar in all three areas,” says Andrea Swift, CEO of e-dialog.
With Mobiliar’s increased budget, e-dialog is expanding its Swiss business. The digital agency’s most important Swiss clients include Geberit, Sunrise, Worldline, Emil Frey, and Migros Bank. In addition to its Zurich location, e-dialog has offices in Vienna, Berlin, Hamburg, and Munich.
Our shared goal is measurable success in performance marketing. This only works with a well-thought-out strategy, clean data, and precise campaign management. I am delighted with the results our specialist teams have achieved together with Mobiliar in all three areas.
With Mobiliar’s increased budget, e-dialog is expanding its Swiss business. The digital agency’s most important Swiss clients include Geberit, Sunrise, Worldline, Emil Frey, and Migros Bank. In addition to its Zurich location, e-dialog has offices in Vienna, Berlin, Hamburg, and Munich.
About the Mobiliar Group
One in three households and one in three companies in Switzerland are insured with Mobiliar. As of 31 December 2023, the multi-line insurer has a premium volume of around CHF 4.767 billion. 80 entrepreneur-run general agencies with their own claims service ensure close proximity to more than 2.3 million customers at around 160 locations. The head office is in Bern, with additional management locations in Nyon and Zurich.
Mobiliar employs around 6,400 people in its home markets of Switzerland and the Principality of Liechtenstein and offers 330 apprenticeship positions. Founded as a cooperative in 1826, Mobiliar is Switzerland’s oldest private insurance company. To this day, the Board of Directors of the Swiss Mobiliar Cooperative ensures that the group’s cooperative orientation is maintained.
Photo credit: Katharina Schiffl
