Achensee Tourism boosts brand awareness with Netflix Ads
The Case in Brief
To increase brand awareness in the highly competitive German market and generate bookings, Achensee Tourism sought a high-quality streaming environment. In collaboration with e-dialog, the tourism region utilized DV360 for programmatic deals on Netflix, strategically airing video spots during prime time. The campaign achieved an exceptional Quality Engagement Rate of 98%.
The Challenge
Achensee Tourism aimed to increase its brand awareness and stimulate travel bookings from the highly competitive German market. The goal was to find a premium, brand-safe streaming environment to capture attention and reach a travel-affine audience.
Netflix, accessible via Display & Video 360, offered us an unparalleled opportunity to present Achensee in an impactful premium format. The strategic focus on the German market during prime time allowed us to engage our core audience in a meaningful way and truly inspire them to dream of their next vacation with us.
The Approach
To achieve the defined objectives, Achensee Tourism utilized non-guaranteed Programmatic Deals (PMP) on Netflix via Google Display & Video 360. The campaign deployed 20- and 30-second video spots, with targeting focused on prime time (7:00 PM–11:00 PM) and strict category exclusions to ensure brand safety.
The Results
Connected TV ads on Netflix delivered impressive results, most notably an exceptionally high Quality Engagement Rate of 98%. This high level of attention was achieved through excellent brand efficiency via frequency capping, leading to a budget saving of 48%.
This saving, in turn, funded a significant 6% increase in reach for the entire campaign. The success of this approach has significantly boosted brand awareness and solidified plans to utilize Display & Video 360 for all future CTV investments.
- % Quality Engagement Rate
- % Budget Savings through frequency management
- % Total Reach incremental increase