Creative optimisation: AI-animated assets drive more clicks for Quellness Golf Resort
Photo: Quellness Golf Resort Bad Griesbach
In brief
AI-animated photos delivered higher click-through rates, lower costs, and more engagement in social media campaigns.
Challenge
To date, Quellness Golf Resort has only used static imagery in social media campaigns—also because no video assets were available.
Measures
Animating the existing static assets with AI to enable the use of videos in the campaigns.
An A/B test examines the impact of creative optimisation on campaign performance.
Test setup
4 creatives
each static & animated – identical creatives for optimal comparability
AI animation
The animated variants were
created using AI
Test duration
4 weeks (19/09–17/10/2025)
Channel & formats
Meta (Facebook & Instagram)
1:1 & 9:16
Use of Stories & Reels
Results
Animating the assets improved performance across all measured KPIs: click-through rate increased, ad engagement rate rose, and cost per click decreased.
- % Click-through rate
- % Engagement rate
- % Cost per click
