Best ROI Performance Campaign: webAD Gold for e-dialog
Intro
For the third year in a row, e-dialog has won Gold at the prestigious webAD awards. The innovative combination of digital campaign and customer service for XXXLutz was honored in the Best ROI Performance Campaign category. A holistic view of the customer and data-driven optimization make the difference in advertising success – as e-dialog proves once again.
Campaign Efficiency for XXXLutz
XXXLutz is now also using its awareness campaigns for lead generation, increasing media efficiency and campaign KPIs. The furniture retail giant offers comprehensive consulting and kitchen planning in its stores. To make it easier to register for consultation appointments, e-dialog integrated a lead generation tool into an awareness campaign. The Lead Form Extension in YouTube Video Ads enables users to schedule appointments without media disruption and increased conversions by 140%. Through precise, data-driven targeting, the CPA is 61% lower. The result is cost-effective reach and more leads for in-store kitchen planning appointments.
We are delighted that XXXLutz placed their trust in us to implement this innovative campaign. Media efficiency is ensured through data-driven performance optimization. The webAD makes it clear that the responsible handling and use of marketing data is the future of digital marketing.
Siegfried Stepke, CEO of e-dialog
The XXXLutz YouTube Lead Form Extension in action:
Together with XXXLutz, we were able to leverage the advantages of the high-reach video platform to increase appointment requests for consultations. The jury recognized the potential of this combination, and our client’s spirit of innovation was rewarded with the webAD, in addition to the great campaign results. This naturally makes us particularly proud.
Marie-Sophie Klingenbrunner, Account Manager & Senior Programmatic Consultant at e-dialog
Excellent!
This case was awarded the webAD Gold Award in the Best ROI Performance Campaign category by iab Austria in 2022. For e-dialog, this is the third consecutive webAD award. The award for “Best ROI Performance Campaign” evaluates campaigns and digital marketing strategies that had a clear focus on ROI/ROAS or a specific business KPI of the advertiser as their goal. The focus is on performance-oriented metrics.
